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Books in Business management and accounting

Our Business, Management, and Accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

BooksJournals

    • Social Media in the Marketing Context

      • 1st Edition
      • September 29, 2016
      • Cherniece J. Plume + 2 more
      • English
      • Paperback
        9 7 8 0 0 8 1 0 1 7 5 4 8
      • eBook
        9 7 8 0 0 8 1 0 1 7 5 7 9
      Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.

    • Capital Market Integration in South Asia

      • 1st Edition
      • November 2, 2016
      • Sourajit Aiyer
      • English
      • Hardback
        9 7 8 0 0 8 1 0 1 9 0 6 1
      • eBook
        9 7 8 0 0 8 1 0 1 9 1 6 0
      Capital Market Integration in South Asia: Realizing the SAARC Opportunity discusses the potential Capital Market Products/Activities which can create closer inter-linkage of the South Asian capital markets and help local/global investors benefit from this economic opportunity. While some ideas may be implementable now; others have future promise as the regional markets further mature. The book demonstrates both retail and institutional investor interest in this combined high-growth region by offering scope for yield, diversification and risk mitigation, maximized upside from multiple growth markets, minimized downside through low-correlation constituents, and more. The book's core theme addresses the challenges towards deepening the awareness and acceptability of regional economies. Only when this happens will the asset flows increase into the regional market products, providing scale-up that will aid viability for these products.

    • Disasters and Public Health

      • 2nd Edition
      • February 18, 2016
      • Bruce W. Clements + 1 more
      • English
      • Paperback
        9 7 8 0 1 2 8 0 1 9 8 0 1
      • eBook
        9 7 8 0 1 2 8 0 1 9 8 9 4
      Disasters and Public Health: Planning and Response, Second Edition, examines the critical intersection between emergency management and public health. It provides a succinct overview of the actions that may be taken before, during, and after a major public health emergency or disaster to reduce morbidity and mortality. Five all-new chapters at the beginning of the book describe how policy and law drive program structures and strategies leading to the establishment and maintenance of preparedness capabilities. New topics covered in this edition include disaster behavioral health, which is often the most expensive and longest-term recovery challenge in a public health emergency, and community resilience, a valuable resource upon which most emergency programs and responses depend. The balance of the book provides an in-depth review of preparedness, response, and recovery challenges for 15 public health threats. These chapters also provide lessons learned from responses to each threat, giving users a well-rounded introduction to public health preparedness and response that is rooted in experience and practice.

    • Building a Corporate Culture of Security

      • 1st Edition
      • February 24, 2016
      • John Sullivant
      • English
      • Paperback
        9 7 8 0 1 2 8 0 2 0 1 9 7
      • eBook
        9 7 8 0 1 2 8 0 2 0 5 8 6
      Building a Corporate Culture of Security: Strategies for Strengthening Organizational Resiliency provides readers with the proven strategies, methods, and techniques they need to present ideas and a sound business case for improving or enhancing security resilience to senior management. Presented from the viewpoint of a leading expert in the field, the book offers proven and integrated strategies that convert threats, hazards, risks, and vulnerabilities into actionable security solutions, thus enhancing organizational resiliency in ways that executive management will accept. The book delivers a much-needed look into why some corporate security practices programs work and others don’t. Offering the tools necessary for anyone in the organization charged with security operations, Building a Corporate Culture of Security provides practical and useful guidance on handling security issues corporate executives hesitate to address until it’s too late.

    • Social Network Analysis of Disaster Response, Recovery, and Adaptation

      • 1st Edition
      • September 9, 2016
      • Eric C Jones + 1 more
      • English
      • Paperback
        9 7 8 0 1 2 8 0 5 1 9 6 2
      • eBook
        9 7 8 0 1 2 8 0 5 2 8 3 9
      Social Network Analysis of Disaster Response, Recovery, and Adaptation covers systematic social network analysis and how people and institutions function in disasters, after disasters, and the ways they adapt to hazard settings. As hazards become disasters, the opportunities and constraints for maintaining a safe and secure life and livelihood become too strained for many people. Anecdotally, and through many case studies, we know that social interactions exacerbate or mitigate those strains, necessitating a concerted, intellectual effort to understand the variation in how ties within, and outside, communities respond and are affected by hazards and disasters.

    • The Wine Value Chain in China

      • 1st Edition
      • November 21, 2016
      • Roberta Capitello
      • Steve Charters + 1 more
      • English
      • Hardback
        9 7 8 0 0 8 1 0 0 7 5 4 9
      • eBook
        9 7 8 0 0 8 1 0 0 7 6 0 0
      The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism.

    • East Asian Business in the New World

      • 1st Edition
      • September 7, 2016
      • Shaomin Li
      • English
      • Hardback
        9 7 8 0 0 8 1 0 1 2 8 3 3
      • eBook
        9 7 8 0 0 8 1 0 1 2 8 4 0
      East Asian Business in the New World: Helping Old Economies Revitalize discusses how to conduct business in East Asia. The main objective of the book is to help American workers and businesses gain competitive advantages in a global marketplace in which the emerging Asian economies are rapidly becoming major players. The American economy appears to be on decline, especially relative to the rapidly rising economies in places such as China. To revitalize the American economy and those of the ‘old world’, we must pay close attention to the economies with which America competes. The objective of this book is two-fold, with an initial focus on the opportunities and challenges of doing business in East Asia that includes tactics that will help readers understand Asian economies and business practices so that they can compete more successfully in the region. Secondly, the book seeks to teach readers how the U.S. can learn from East Asia in revitalizing its own economy. This is what sets the book apart as it analyzes the social institutions in major Asian countries, including the political, economic, and cultural institutions, and then compares them with the institutions in the U.S., identifying the strengths and weaknesses of U.S. institutions and providing strategic and policy recommendations that may help the U.S. economy and American firms compete in the global marketplace.

    • Business Networks in East Asian Capitalisms

      • 1st Edition
      • September 13, 2016
      • Jane Nolan + 2 more
      • English
      • Hardback
        9 7 8 0 0 8 1 0 0 6 3 9 9
      • eBook
        9 7 8 0 0 8 1 0 0 6 5 5 9
      Business Networks in East Asian Capitalisms: Enduring Trends, Emerging Patterns builds on the foundational studies conducted in the 1990s by gathering contemporary empirical and theoretical chapters which explore these themes in a comparative perspective. The book includes contributions from authors working on the relationship between personal and business networks in countries including China, Singapore, Malaysia, Taiwan, Japan, South Korea, Vietnam, Laos, Cambodia, and Thailand. Authors emphasize enduring trends in social and business networks and/or track new emerging patterns, both within East Asian nations or between East Asia and other regions such as Europe, Africa, and the Americas.

    • Cyber Security Awareness for Accountants and CPAs

      • 1st Edition
      • December 9, 2015
      • Henry Dalziel + 1 more
      • English
      • Paperback
        9 7 8 0 1 2 8 0 4 7 2 2 4
      • eBook
        9 7 8 0 1 2 8 0 5 1 0 9 2
      Cyber Security Awareness for Accountants and CPAs is a concise overview of the cyber security threats posed to companies and organizations. The book will provide an overview of the cyber threat to you, your business, your livelihood, and discuss what you need to do, especially as accountants and CPAs, to lower risk, reduce or eliminate liability, and protect reputation all related to information security, data protection and data breaches. The purpose of this book is to discuss the risk and threats to company information, customer information, as well as the company itself; how to lower the risk of a breach, reduce the associated liability, react quickly, protect customer information and the company’s reputation, as well as discuss your ethical, fiduciary and legal obligations.

    • Cyber Security Awareness for Corporate Directors and Board Members

      • 1st Edition
      • December 8, 2015
      • Henry Dalziel + 1 more
      • English
      • Paperback
        9 7 8 0 1 2 8 0 4 7 5 6 9
      • eBook
        9 7 8 0 1 2 8 0 5 1 1 2 2
      Cyber Security Awareness for Corporate Directors and Board Members is a concise overview of the cyber threat to you, your business, your livelihood, and what you need to do--especially as board members and directors of boards-- to lower the risk, reduce or eliminate liability, and protect reputation. The book details the severity of the treat to companies, and what to do as corporate directors and board members to build a defense against potential breaches.

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