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Cruise to Success

How to Steer Your Way through the Murky Waters of Marketing Your Library

  • 1st Edition - January 30, 2009
  • Author: Loreen Phillips
  • Language: English
  • Hardback ISBN:
    9 7 8 - 1 - 8 4 3 3 4 - 4 8 3 - 4
  • Paperback ISBN:
    9 7 8 - 1 - 8 4 3 3 4 - 4 8 2 - 7
  • eBook ISBN:
    9 7 8 - 1 - 7 8 0 6 3 - 0 0 2 - 1

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a… Read more

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Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.

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