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Marketing the Best Deal in Town

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  • 1st Edition - March 31, 2008
  • Author: Nancy Rossiter
  • Language: English
  • Hardback ISBN:
    9 7 8 - 1 - 8 4 3 3 4 - 3 0 6 - 6
  • eBook ISBN:
    9 7 8 - 1 - 7 8 0 6 3 - 1 2 7 - 1

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is… Read more

Marketing the Best Deal in Town

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This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.