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Books in Administration and marketing

Explore an extensive selection of titles covering organizational management, leadership, strategic planning, and marketing innovations. This portfolio offers in-depth analysis, case studies, and cutting-edge research that aid managers, marketers, and students in driving organizational success. Focused on digital marketing, consumer behavior, and branding, the content addresses evolving business environments and competitive strategies. Whether developing customer engagement or optimizing operations, these resources deliver actionable insights for effective management and marketing excellence.

  • From Corporate Security to Commercial Force

    A Business Leader’s Guide to Security Economics
    • 1st Edition
    • Marko Cabric
    • English
    From Corporate Security to Commercial Force: A Business Leader’s Guide to Security Economics addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses. The book guides readers in identifying, understanding, quantifying, and measuring the direct and economic benefits of security for a business, its processes, products, and consequently, profits. It quantifies the security function and explains the never-before analyzed tangible advantages of security for core business processes. Topics go far beyond simply proving that security is an expense for a company by providing business leaders and sales and marketing professionals with actual tools that can be used for advertising products, improving core services, generating sales, and increasing profits.

  • How to Become an International Disaster Volunteer

    • 1st Edition
    • Michael Noone
    • English
    How to Become an International Disaster Volunteer discusses the immense value an experienced water systems engineer, trauma surgeon, or communications specialist could bring to a disaster stricken community, while also explaining how their professional educations do not prepare them for the logistical, psychological, and physical demands of traveling to, and functioning in, an international catastrophe with little water or electricity, limited sleep and food, a chaotic working environment, and with team members from diverse backgrounds and with different personalities. This book provides a step-by-step guide for the entire process, including self-evaluating tactics, fitness measurements for volunteering, how to research disaster relief organizations, how to gain appropriate training and applicable experiences, the best practices during deployments, and the personal recovery process upon returning home. Each chapter focuses on one aspect of the progression, but also includes case studies of disasters, profiles of relief organizations, and checklists for each stage.

  • Becoming an International Humanitarian Aid Worker

    • 1st Edition
    • Chen Reis + 1 more
    • English
    Becoming an International Humanitarian Aid Worker draws on the experiences of those currently working and those hiring people to work in humanitarian aid today, and an analysis of job postings over a 9-month period. It provides relevant information and advice to help jobseekers make more informed decisions about what steps to take. It first pushes prospective job seekers to reflect on whether this is the right career path for them. It then provides tried and tested strategies for preparing for a humanitarian career and being competitive in the humanitarian job market, serving as a comprehensive guide for those thinking about a career in international humanitarian aid.

  • Social Media in the Marketing Context

    A State of the Art Analysis and Future Directions
    • 1st Edition
    • Cherniece J. Plume + 2 more
    • English
    Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.

  • Social Network Analysis of Disaster Response, Recovery, and Adaptation

    • 1st Edition
    • Eric C Jones + 1 more
    • English
    Social Network Analysis of Disaster Response, Recovery, and Adaptation covers systematic social network analysis and how people and institutions function in disasters, after disasters, and the ways they adapt to hazard settings. As hazards become disasters, the opportunities and constraints for maintaining a safe and secure life and livelihood become too strained for many people. Anecdotally, and through many case studies, we know that social interactions exacerbate or mitigate those strains, necessitating a concerted, intellectual effort to understand the variation in how ties within, and outside, communities respond and are affected by hazards and disasters.

  • Disasters and Public Health

    Planning and Response
    • 2nd Edition
    • Bruce W. Clements + 1 more
    • English
    Disasters and Public Health: Planning and Response, Second Edition, examines the critical intersection between emergency management and public health. It provides a succinct overview of the actions that may be taken before, during, and after a major public health emergency or disaster to reduce morbidity and mortality. Five all-new chapters at the beginning of the book describe how policy and law drive program structures and strategies leading to the establishment and maintenance of preparedness capabilities. New topics covered in this edition include disaster behavioral health, which is often the most expensive and longest-term recovery challenge in a public health emergency, and community resilience, a valuable resource upon which most emergency programs and responses depend. The balance of the book provides an in-depth review of preparedness, response, and recovery challenges for 15 public health threats. These chapters also provide lessons learned from responses to each threat, giving users a well-rounded introduction to public health preparedness and response that is rooted in experience and practice.

  • Marketing the 21st Century Library

    The Time Is Now
    • 1st Edition
    • Debra Lucas-Alfieri
    • English
    Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.

  • Emergency Preparedness for Business Professionals

    How to Mitigate and Respond to Attacks Against Your Organization
    • 1st Edition
    • Bradley A. Wayland
    • English
    Emergency Response for Business Professionals provides business managers who do not have in-house security expertise as well as the security professionals who advise them with an overview on how to prepare and react to potential unexpected incidents that can occur to their organization. The book begins with an overview of the primary principles of business emergency planning, then delves into the considerations that an organization should take when developing their emergency plan. This includes the mitigation strategies for preventing the incident from occurring in the first place. It then shows how to identify and assess the risks the organization may realistically face, choose the commensurate security measures, and create the proper emergency response policies and procedures. The book explores how to respond in the event of an actual emergency, and how to recover business operations to full functionality after an incident occurs. Emergency Response for Business Professionals looks closely at the most common emergencies that pose concerns for many organizations, such as active shooters, unauthorized visitors, workplace violence, embezzlement, fraud, theft, natural and man-made disasters, major equipment malfunctions, sabotage, labor disputes, and loss of key personnel, among others, along with the appropriate and accepted responses used to respond to each type of incident. It covers methods for training employees in emergency response, and concludes with how to plan, prepare, and conduct emergency response exercises within the organization.

  • Ethical and Social Marketing in Asia

    • 1st Edition
    • Bang Nguyen + 1 more
    • English
    There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion.

  • Proactive Marketing for the New and Experienced Library Director

    Going Beyond the Gate Count
    • 1st Edition
    • Melissa U.D. Goldsmith + 1 more
    • English
    Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing.

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