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Cases in Marketing Financial Services

  • 1st Edition - April 20, 1993
  • Editors: Christine Ennew, Trevor Watkins, Mike Wright
  • Language: English
  • Paperback ISBN:
    9 7 8 - 0 - 7 5 0 6 - 0 6 6 1 - 5
  • eBook ISBN:
    9 7 8 - 1 - 4 8 3 1 - 0 5 7 7 - 2

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical… Read more

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Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

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