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Cases in Marketing Financial Services

  • 1st Edition - April 20, 1993
  • Latest edition
  • Editors: Christine Ennew, Trevor Watkins, Mike Wright
  • Language: English

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical… Read more

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Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.