From Corporate Security to Commercial Force
A Business Leader’s Guide to Security Economics
- 1st Edition - May 23, 2017
- Latest edition
- Author: Marko Cabric
- Language: English
From Corporate Security to Commercial Force: A Business Leader’s Guide to Security Economics addresses important issues, such as understanding security related costs, the financial… Read more
Description
Description
From Corporate Security to Commercial Force: A Business Leader’s Guide to Security Economics addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses.
The book guides readers in identifying, understanding, quantifying, and measuring the direct and economic benefits of security for a business, its processes, products, and consequently, profits. It quantifies the security function and explains the never-before analyzed tangible advantages of security for core business processes.
Topics go far beyond simply proving that security is an expense for a company by providing business leaders and sales and marketing professionals with actual tools that can be used for advertising products, improving core services, generating sales, and increasing profits.
Key features
Key features
- Highlights and offers insight on issues such as the role of security in advertising and its actual marketing appeal and sales potential
- Features tools that can be implemented by readers in order to improve key business processes
- Offers advice for improving key business processes, improving the reputation of the company, the marketing appeal of products, (or services) and helping to increase sales
Readership
Readership
Corporate Security Managers, Security professionals, Business Leaders, Sales and Marketing professionals, Scholars, researches and students
Table of contents
Table of contents
Product details
Product details
- Edition: 1
- Latest edition
- Published: May 23, 2017
- Language: English
About the author
About the author
MC
Marko Cabric
Marko Cabric is a Swedish security management practitioner, author, and founder and CEO of Fyrtorn Security AB, a company specializing in school security. Based in Jönköping, Sweden, he has more than 30 years of experience across Europe, the Middle East, and Africa. His career spans service in the Israeli military, work in homeland security, and senior corporate security roles across multiple industries. He is the author of Corporate Security Management: Challenges, Risks, and Strategies and From Corporate Security to Commercial Force: A Business Leader’s Guide to Security Economics. His writing draws on decades of practical experience as a security manager and consultant, alongside his published articles, courses delivered internationally, and extensive research. His work reflects a passion for writing, presenting, and teaching.