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Market Segmentation

How to do it, how to profit from it

1st Edition - September 18, 2004

Authors: Malcolm McDonald, Ian Dunbar

Language: English
Paperback ISBN:
9 7 8 - 0 - 7 5 0 6 - 5 9 8 1 - 9
eBook ISBN:
9 7 8 - 0 - 0 8 - 0 4 7 9 1 9 - 4

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a… Read more

Market Segmentation

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* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.