Skip to main content

Market Segmentation

How to do it, how to profit from it

  • 1st Edition - September 18, 2004
  • Authors: Malcolm McDonald, Ian Dunbar
  • Language: English
  • Paperback ISBN:
    9 7 8 - 0 - 7 5 0 6 - 5 9 8 1 - 9
  • eBook ISBN:
    9 7 8 - 0 - 0 8 - 0 4 7 9 1 9 - 4

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a… Read more

Market Segmentation

Purchase options

Limited Offer

Save 50% on book bundles

Immediately download your ebook while waiting for your print delivery. No promo code is needed.

Book bundle cover eBook and print

Institutional subscription on ScienceDirect

Request a sales quote
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.