Books in Sales and marketing

Knowledge Management for Sales and Marketing

1st Edition
May 3, 2011
Tom Young + 1 more
English
Paperback
9 7 8 1 8 4 3 3 4 6 0 4 3
eBook
9 7 8 1 7 8 0 6 3 2 6 4 3

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing.

A Short-Cut to Marketing the Library

1st Edition
June 30, 2008
Zuzana Helinsky
English
eBook
9 7 8 1 7 8 0 6 3 1 3 2 5

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.

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Books in Sales and marketing

Knowledge Management for Sales and Marketing

A Short-Cut to Marketing the Library