Journals in Administration and marketing
Journals in Administration and marketing
Explore an extensive selection of titles covering organizational management, leadership, strategic planning, and marketing innovations. This portfolio offers in-depth analysis, case studies, and cutting-edge research that aid managers, marketers, and students in driving organizational success. Focused on digital marketing, consumer behavior, and branding, the content addresses evolving business environments and competitive strategies. Whether developing customer engagement or optimizing operations, these resources deliver actionable insights for effective management and marketing excellence.
International Journal of Research in Marketing
Official Journal of the European Marketing AcademyThe International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. IJRM aims to contribute to the marketing discipline by providing high-quality, original research that advances marketing knowledge and techniques. As marketers increasingly draw on diverse and sophisticated methods, IJRM's target audience is comprised of marketing scholars, practitioners (e.g., marketing research and consulting professionals) and policymakers.IJRM aims to be at the forefront of the marketing field with a particular emphasis on bringing timely ideas to market. The journal embraces innovative research with the potential to spur future research and influence practice. Hence, it welcomes contributions in various aspects of marketing. The editors, while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or pathbreaking. While valuable contributions in their own right, replications and minor methodological or theoretical improvements will generally not be publishable in IJRM. All submissions must be interesting, relevant to marketing, sufficiently rigorous both conceptually and methodologically, and written in clear, concise and logical manner. Authors may find this guide for first time authors in IJRM useful. For non-native English speakers, the use of a copy editor is strongly encouraged.- ISSN: 0167-8116
Marketing Strategy Journal
The Marketing Strategy Journal (MSJ) aims to facilitate the diffusion of marketing thinking into organizational reinventions. The journal thrives to shed light on fundamentally new and advancing marketing insights. Given the increasingly interconnected business environments, the journal focus on enabling the transfer of knowledge among producers and consumers, thereby driving deeper engagement among multiple stakeholders.MSJ encourages research that explores flexibility and agility in managing market turbulence and change induced by market disparities (competition, technology, political realignment, etc). The journal contributes to the field by bringing research that answers important and interesting questions that can significantly impact the way marketing is practiced across the world into the forefront.The journal embraces rigor and relevance in translating research findings into innovative solutions for managing markets. MSJ fosters research that critiques existing theories, and develops new theories, and conceptual, analytical frameworks, thus also promoting new knowledge generation.Broad Areas of Interest:The disruptive digital age demands markets embrace technology and harness it to support growth and resilience in business environments. With that context, the broad areas of research the MSJ focuses on are:Marketing's Role in Value Creation and Value Appropriation - Impact of Marketing on Business Performance (Profitability, Growth and Resilience) and Market CapitalizationManagi... Markets (competition, strategic partners, distribution networks, and ecosystems) vs Marketing ManagementMarketing Evolution & Ecosystems, Digital Technologies, E-MarketingMarketing as an Investment - Intangible Assets (Brands, Distribution, Complementary Products and Services), Pricing PowerIntegration of Technological Innovation and Go to Market Strategies - Omni-Channel Retailing; Direct-to-Customer (DTC) Strategies; Digitalization - SaaS and PaaSLeveraging new-age Technologies (AI/ML, Digital Twins) and Digital Transformation of Marketing ProcessesCircular Economy, and SustainabilityProduc... Platform Strategies for Growth and Resilience; Expansion into Adjacent MarketsMarketing strength that is appropriated through managing competitive intensity, branding, and distributionChanging Mindsets & Multi-Disciplinary and Cross-Functional Frameworks and Perspectives (e.g., Integration of Marketing Strategy and Operational Excellence, Marketing and Finance)The MSJ welcomes manuscripts from a wide range of marketing areas that rely on statistical inferences, test hypotheses or research propositions, qualitative data, computational, and mathematical models.- ISSN: 2950-3086
Evaluation and Program Planning
Purpose and Intent of the Journal Evaluation and Program Planning is based on the principle that the techniques and methods of evaluation and planning transcend the boundaries of specific fields and that relevant contributions to these areas come from people representing many different positions, intellectual traditions, and interests. In order to further the development of evaluation and planning, we publish articles from the private and public sectors in a wide range of areas: organizational development and behaviour, training, planning, human resource development, health and mental wellbeing, social services, corrections, substance abuse, and education. The primary goals of the journal are to assist evaluators and planners to improve the practice of their professions, to develop their skills and to improve their knowledge base.Types of Articles Published We publish articles, "special issues" (usually a section of an issue), and book reviews. Articles are of two types: 1) reports on specific evaluation or planning efforts, and 2) discussions of issues relevant to the conduct of evaluation and planning.Reports on individual evaluations should include presentation of the evaluation setting, design, analysis and results. Because of our focus and philosophy, however, we also want a specific section devoted to "lessons learned". This section should contain advice to other evaluators about how you would have acted differently if you could do it all over again. The advice may involve methodology, how the evaluation was implemented or conducted, evaluation utilization tactics, or any other wisdom that you think could benefit your colleagues. More general articles should provide information relevant to the evaluator/planner's work. This might include theories in evaluation, literature reviews, critiques of instruments, or discussions of fiscal, legislative, legal or ethical issues affecting evaluation or planning.Special issues are groups of articles which cover a particular topic in depth. They are organized by "special issue editors" who are willing to conceptualize the topic, find contributors, set up a quality control process, and deliver the material. Often several editors share responsibility for these tasks. Suggestions for special issues are encouraged.Book reviews cover any area of social science or public policy which may interest evaluators and planners. As with special issues, suggestions for books and book reviewers are encouraged.- ISSN: 0149-7189
Journal of Accounting and Public Policy
The Journal of Accounting and Public Policy publishes research papers focusing on the intersection between accounting and public policy. Preference is given to papers illuminating through theoretical or empirical analysis, the effects of accounting on public policy and vice-versa. Subjects treated in this journal include the interface of accounting with economics, political science, sociology, or law. The Journal includes a section entitled Accounting Letters. This section publishes short research articles that should not exceed approximately 3,000 words. The objective of this section is to facilitate the rapid dissemination of important accounting research. Accordingly, articles submitted to this section will be reviewed within fours weeks of receipt, revisions will be limited to one, and publication will occur within four months of acceptance.- ISSN: 0278-4254
