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The Chinese Consumer Market

Opportunities and Risks

  • 1st Edition - April 29, 2009
  • Editor: Lei Tang
  • Language: English
  • Hardback ISBN:
    9 7 8 - 1 - 8 4 3 3 4 - 3 3 2 - 5
  • eBook ISBN:
    9 7 8 - 1 - 7 8 0 6 3 - 2 2 0 - 9

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different… Read more

The Chinese Consumer Market

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The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.