The Chinese Consumer Market
Opportunities and Risks
- 1st Edition - April 29, 2009
- Latest edition
- Editor: Lei Tang
- Language: English
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different… Read more
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.
- The first book is in English made by Chinese researchers with a Chinese viewpoint of developments
- Provides the management implications in different sectors of the Chinese economy
- Predicts future trends
Students and academics in Asian studies and international business managers
Chinese consumer trends; The Chinese automobile market; The cosmetic sector in China; Chinese Internet consumer behaviour; The Chinese mobile value-added services market; The Chinese media market; The Chinese 3G market; The Chinese wine market; The Chinese real estate market; The Chinese pharmaceutical products market; The Chinese tourism market.
- Edition: 1
- Latest edition
- Published: April 29, 2009
- Language: English
LT
Lei Tang
Lei Tang is a researcher at the MINT lab of INT (Institut National des Telecommunications) in France; she is also a visiting professor at Beijing University of Posts and Telecommunications. Originally from mainland China, she has 10 years of professional experience in China in business development in a high technology environment. After seven years of studies in France, she holds a postgraduate degree in marketing, a Master in telecomms management, and three years of professional experience in multinational groups Her fields of research are primarily focused on mobile business from an international comparative perspective - consumer behaviour from its technological, intercultural, anthropological, and sociological aspect - that is mostly business-based.
Affiliations and expertise
ESC Rennes School of Business, FranceRead The Chinese Consumer Market on ScienceDirect