Skip to main content

Marketing in a Nutshell

Key Concepts for Non-specialists

  • 1st Edition - January 9, 2007
  • Authors: Mike Meldrum, Malcolm McDonald
  • Language: English
  • eBook ISBN:
    9 7 8 - 0 - 0 8 - 0 4 6 8 5 5 - 6

Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to genera… Read more

Marketing in a Nutshell

Purchase options

Limited Offer

Save 50% on book bundles

Immediately download your ebook while waiting for your print delivery. No promo code is needed.

Book bundle cover eBook and print

Institutional subscription on ScienceDirect

Request a sales quote
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all.