Skip to main content

Managing Global Business Strategies

A Twenty-First-Century Perspective

  • 1st Edition - August 30, 2008
  • Authors: John T McManus, Don White, Neil Botten
  • Language: English
  • Hardback ISBN:
    9 7 8 - 1 - 8 4 3 3 4 - 3 9 1 - 2
  • Paperback ISBN:
    9 7 8 - 1 - 8 4 3 3 4 - 3 9 0 - 5
  • eBook ISBN:
    9 7 8 - 1 - 7 8 0 6 3 - 1 5 7 - 8

Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological… Read more

Managing Global Business Strategies

Purchase options

LIMITED OFFER

Save 50% on book bundles

Immediately download your ebook while waiting for your print delivery. No promo code needed.

Image of books

Institutional subscription on ScienceDirect

Request a sales quote
Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.