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Morgan Kaufmann

  • Commercial Data Mining

    Processing, Analysis and Modeling for Predictive Analytics Projects
    • 1st Edition
    • David Nettleton
    • English
    Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book.

  • Object-Oriented Analysis and Design for Information Systems

    Agile Modeling with UML, OCL, and IFML
    • 1st Edition
    • Raul Sidnei Wazlawick
    • English
    Object-Oriented Analysis and Design for Information Systems clearly explains real object-oriented programming in practice. Expert author Raul Sidnei Wazlawick explains concepts such as object responsibility, visibility and the real need for delegation in detail. The object-oriented code generated by using these concepts in a systematic way is concise, organized and reusable. The patterns and solutions presented in this book are based in research and industrial applications. You will come away with clarity regarding processes and use cases and a clear understand of how to expand a use case. Wazlawick clearly explains clearly how to build meaningful sequence diagrams. Object-Oriented Analysis and Design for Information Systems illustrates how and why building a class model is not just placing classes into a diagram. You will learn the necessary organizational patterns so that your software architecture will be maintainable.

  • Relevance Ranking for Vertical Search Engines

    • 1st Edition
    • Bo Long + 1 more
    • English
    In plain, uncomplicated language, and using detailed examples to explain the key concepts, models, and algorithms in vertical search ranking, Relevance Ranking for Vertical Search Engines teaches readers how to manipulate ranking algorithms to achieve better results in real-world applications. This reference book for professionals covers concepts and theories from the fundamental to the advanced, such as relevance, query intention, location-based relevance ranking, and cross-property ranking. It covers the most recent developments in vertical search ranking applications, such as freshness-based relevance theory for new search applications, location-based relevance theory for local search applications, and cross-property ranking theory for applications involving multiple verticals.

  • Digital Picture Processing

    • 2nd Edition
    • Volume 1
    • Azriel Rosenfeld + 1 more
    • English
    The rapid rate at which the field of digital picture processing has grown in the past five years had necessitated extensive revisions and the introduction of topics not found in the original edition.

  • Freemium Economics

    Leveraging Analytics and User Segmentation to Drive Revenue
    • 1st Edition
    • Eric Benjamin Seufert
    • English
    Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.

  • Designing with the Mind in Mind

    Simple Guide to Understanding User Interface Design Guidelines
    • 2nd Edition
    • Jeff Johnson
    • English
    In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout.

  • Information Management

    Strategies for Gaining a Competitive Advantage with Data
    • 1st Edition
    • William McKnight
    • English
    Information Management: Gaining a Competitive Advantage with Data is about making smart decisions to make the most of company information. Expert author William McKnight develops the value proposition for information in the enterprise and succinctly outlines the numerous forms of data storage. Information Management will enlighten you, challenge your preconceived notions, and help activate information in the enterprise. Get the big picture on managing data so that your team can make smart decisions by understanding how everything from workload allocation to data stores fits together. The practical, hands-on guidance in this book includes: Part 1: The importance of information management and analytics to business, and how data warehouses are used Part 2: The technologies and data that advance an organization, and extend data warehouses and related functionality Part 3: Big Data and NoSQL, and how technologies like Hadoop enable management of new forms of data Part 4: Pulls it all together, while addressing topics of agile development, modern business intelligence, and organizational change management Read the book cover-to-cover, or keep it within reach for a quick and useful resource. Either way, this book will enable you to master all of the possibilities for data or the broadest view across the enterprise.

  • Distributed Computing Through Combinatorial Topology

    • 1st Edition
    • Maurice Herlihy + 2 more
    • English
    Distributed Computing Through Combinatorial Topology describes techniques for analyzing distributed algorithms based on award winning combinatorial topology research. The authors present a solid theoretical foundation relevant to many real systems reliant on parallelism with unpredictable delays, such as multicore microprocessors, wireless networks, distributed systems, and Internet protocols. Today, a new student or researcher must assemble a collection of scattered conference publications, which are typically terse and commonly use different notations and terminologies. This book provides a self-contained explanation of the mathematics to readers with computer science backgrounds, as well as explaining computer science concepts to readers with backgrounds in applied mathematics. The first section presents mathematical notions and models, including message passing and shared-memory systems, failures, and timing models. The next section presents core concepts in two chapters each: first, proving a simple result that lends itself to examples and pictures that will build up readers' intuition; then generalizing the concept to prove a more sophisticated result. The overall result weaves together and develops the basic concepts of the field, presenting them in a gradual and intuitively appealing way. The book's final section discusses advanced topics typically found in a graduate-level course for those who wish to explore further.

  • Agile Software Architecture

    Aligning Agile Processes and Software Architectures
    • 1st Edition
    • Muhammad Ali Babar + 2 more
    • English
    Agile software development approaches have had significant impact on industrial software development practices. Today, agile software development has penetrated to most IT companies across the globe, with an intention to increase quality, productivity, and profitability. Comprehensive knowledge is needed to understand the architectural challenges involved in adopting and using agile approaches and industrial practices to deal with the development of large, architecturally challenging systems in an agile way. Agile Software Architecture focuses on gaps in the requirements of applying architecture-centric approaches and principles of agile software development and demystifies the agile architecture paradox. Readers will learn how agile and architectural cultures can co-exist and support each other according to the context. Moreover, this book will also provide useful leads for future research in architecture and agile to bridge such gaps by developing appropriate approaches that incorporate architecturally sound practices in agile methods.

  • Enterprise Applications Administration

    The Definitive Guide to Implementation and Operations
    • 1st Edition
    • Jeremy Faircloth
    • English
    Enterprise Applications Administration prepares you for the full breadth of work associated with administering large enterprise applications. This book provides essential information on tasks such as operating systems administration, network design, system architecture, project planning, working within a team, protecting the network, and how to keep applications up and running. The book effectively bridges the gap between what is taught in the technology-specific literature and the real world of enterprise application administrators.

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