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Morgan Kaufmann

Interview Techniques for UX Practitioners
A User-Centered Design Method
1st Edition
Chauncey Wilson
English
Much of the work of user-centered design practitioners involves some type of interviewing. While interviewing is an important skill, many colleagues have little or no formal training in interviewing methods and often learn on the job with limited feedback on the quality of their interviews. This book teaches readers about the three basic interview methods: structured interviews, semi-structured interviews, and unstructured interviews. The author discusses the various strengths, weaknesses, issues with each type of interview, and includes best practices and procedures for conducing effective and efficient interviews. The book dives into the detailed information about interviews that haven’t been discussed before – readers learn how and when to ask the "how" and "why" questions to get a deeper understanding of problems, concepts, and processes, as well as discussions on laddering and critical incident techniques. Because so much of what UX practitioners do involves good interviewing skills, this is your one-stop resource with the definitions, processes, procedures and best practices on the basic approaches.
Using Information to Develop a Culture of Customer Centricity
Customer Centricity, Analytics, and Information Utilization
1st Edition
David Loshin + 1 more
English
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
Accelerating MATLAB with GPU Computing
A Primer with Examples
1st Edition
Jung W. Suh + 1 more
English
Beyond simulation and algorithm development, many developers increasingly use MATLAB even for product deployment in computationally heavy fields. This often demands that MATLAB codes run faster by leveraging the distributed parallelism of Graphics Processing Units (GPUs). While MATLAB successfully provides high-level functions as a simulation tool for rapid prototyping, the underlying details and knowledge needed for utilizing GPUs make MATLAB users hesitate to step into it. Accelerating MATLAB with GPUs offers a primer on bridging this gap. Starting with the basics, setting up MATLAB for CUDA (in Windows, Linux and Mac OS X) and profiling, it then guides users through advanced topics such as CUDA libraries. The authors share their experience developing algorithms using MATLAB, C++ and GPUs for huge datasets, modifying MATLAB codes to better utilize the computational power of GPUs, and integrating them into commercial software products. Throughout the book, they demonstrate many example codes that can be used as templates of C-MEX and CUDA codes for readers’ projects. Download example codes from the publisher's website: http://booksite.else...
User Interface Inspection Methods
A User-Centered Design Method
1st Edition
Chauncey Wilson
English
User Interface Inspection Methods succinctly covers five inspection methods: heuristic evaluation, perspective-based user interface inspection, cognitive walkthrough, pluralistic walkthrough, and formal usability inspections. Heuristic evaluation is perhaps the best-known inspection method, requiring a group of evaluators to review a product against a set of general principles. The perspective-based user interface inspection is based on the principle that different perspectives will find different problems in a user interface. In the related persona-based inspection, colleagues assume the roles of personas and review the product based on the needs, background, tasks, and pain points of the different personas. The cognitive walkthrough focuses on ease of learning. Most of the inspection methods do not require users; the main exception is the pluralistic walkthrough, in which a user is invited to provide feedback while members of a product team listen, observe the user, and ask questions. After reading this book, you will be able to use these UI inspection methods with confidence and certainty.
Platform Ecosystems
Aligning Architecture, Governance, and Strategy
1st Edition
Amrit Tiwana
English
Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvabl... vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to: Evolve software products and services into vibrant platform ecosystems Orchestrate platform architecture and governance to sustain competitive advantage Govern platform evolution using a powerful 3-dimensional framework If you’re ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here!
Emerging Trends in ICT Security
1st Edition
Babak Akhgar + 1 more
English
Emerging Trends in ICT Security, an edited volume, discusses the foundations and theoretical aspects of ICT security; covers trends, analytics, assessments and frameworks necessary for performance analysis and evaluation; and gives you the state-of-the-art knowledge needed for successful deployment of security solutions in many environments. Application scenarios provide you with an insider’s look at security solutions deployed in real-life scenarios, including but limited to smart devices, biometrics, social media, big data security, and crowd sourcing.
Lexical Ambiguity Resolution
Perspective from Psycholinguistics, Neuropsychology and Artificial Intelligence
1st Edition
Steven L. Small + 2 more
English
The most frequently used words in English are highly ambiguous; for example, Webster's Ninth New Collegiate Dictionary lists 94 meanings for the word "run" as a verb alone. Yet people rarely notice this ambiguity. Solving this puzzle has commanded the efforts of cognitive scientists for many years. The solution most often identified is "context": we use the context of utterance to determine the proper meanings of words and sentences. The problem then becomes specifying the nature of context and how it interacts with the rest of an understanding system. The difficulty becomes especially apparent in the attempt to write a computer program to understand natural language. Lexical ambiguity resolution (LAR), then, is one of the central problems in natural language and computational semantics research.A collection of the best research on LAR available, this volume offers eighteen original papers by leading scientists. Part I, Computer Models, describes nine attempts to discover the processes necessary for disambiguation by implementing programs to do the job. Part II, Empirical Studies, goes into the laboratory setting to examine the nature of the human disambiguation mechanism and the structure of ambiguity itself.A primary goal of this volume is to propose a cognitive science perspective arising out of the conjunction of work and approaches from neuropsychology, psycholinguistics, and artificial intelligence--thereb... encouraging a closer cooperation and collaboration among these fields.Lexical Ambiguity Resolution is a valuable and accessible source book for students and cognitive scientists in AI, psycholinguistics, neuropsychology, or theoretical linguistics.
Modeling and Analysis of Real-Time and Embedded Systems with UML and MARTE
Developing Cyber-Physical Systems
1st Edition
Bran Selic + 1 more
English
Modeling and Analysis of Real-Time and Embedded Systems with UML and MARTE explains how to apply the complex MARTE standard in practical situations. This approachable reference provides a handy user guide, illustrating with numerous examples how you can use MARTE to design and develop real-time and embedded systems and software. Expert co-authors Bran Selic and Sébastien Gérard lead the team that drafted and maintain the standard and give you the tools you need apply MARTE to overcome the limitations of cyber-physical systems. The functional sophistication required of modern cyber-physical systems has reached a point where traditional code-centric development methods are proving less and less capable of delivering a reliable product in a timely manner. In Modeling and Analysis of Real-Time and Embedded Systems with UML and MARTE, you will learn how to take advantage of modern model-based engineering methods and corresponding industry standards to overcome these limitations. These methods take full advantage of computer-supported automation allowing timely detection of design flaws to reduce engineering risk, leading thereby to better overall product quality and greater productivity.
Joe Celko’s Complete Guide to NoSQL
What Every SQL Professional Needs to Know about Non-Relational Databases
1st Edition
Joe Celko
English
Joe Celko's Complete Guide to NoSQL provides a complete overview of non-relational technologies so that you can become more nimble to meet the needs of your organization. As data continues to explode and grow more complex, SQL is becoming less useful for querying data and extracting meaning. In this new world of bigger and faster data, you will need to leverage non-relational technologies to get the most out of the information you have. Learn where, when, and why the benefits of NoSQL outweigh those of SQL with Joe Celko's Complete Guide to NoSQL. This book covers three areas that make today's new data different from the data of the past: velocity, volume and variety. When information is changing faster than you can collect and query it, it simply cannot be treated the same as static data. Celko will help you understand velocity, to equip you with the tools to drink from a fire hose. Old storage and access models do not work for big data. Celko will help you understand volume, as well as different ways to store and access data such as petabytes and exabytes. Not all data can fit into a relational model, including genetic data, semantic data, and data generated by social networks. Celko will help you understand variety, as well as the alternative storage, query, and management frameworks needed by certain kinds of data.
Readings in Cognitive Science
A Perspective from Psychology and Artificial Intelligence
1st Edition
Allan Collins + 1 more
English
Readings in Cognitive Science: A Perspective from Psychology and Artificial Intelligence brings together important studies that fall in the intersection between artificial intelligence and cognitive psychology. This book is composed of six chapters, and begins with the complex anatomy and physiology of the human brain. The next chapters deal with the components of cognitive science, such as the semantic memory, similarity and analogy, and learning. These chapters also consider the application of mental models, which represent the domain-specific knowledge needed to understand a dynamic system or natural physical phenomena. The remaining chapters discuss the concept of reasoning, problem solving, planning, vision, and imagery. This book is of value to psychologists, psychiatrists, neurologists, and researchers who are interested in cognition.

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