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Elsevier

Morgan Kaufmann

  • The Digital Crown

    Winning at Content on the Web
    • 1st Edition
    • Ahava Leibtag
    • English
    In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more.

  • Readings in Qualitative Reasoning About Physical Systems

    • 1st Edition
    • Daniel S. Weld + 1 more
    • English
    Readings in Qualitative Reasoning about Physical Systems describes the automated reasoning about the physical world using qualitative representations. This text is divided into nine chapters, each focusing on some aspect of qualitative physics. The first chapter deal with qualitative physics, which is concerned with representing and reasoning about the physical world. The goal of qualitative physics is to capture both the commonsense knowledge of the person on the street and the tacit knowledge underlying the quantitative knowledge used by engineers and scientists. The succeeding chapter discusses the qualitative calculus and its role in constructing an envisionment that includes behavior over both mythical time and elapsed time. These topics are followed by reviews of the mathematical aspects of qualitative reasoning, history-based simulation and temporal reasoning, as well as the intelligence in scientific computing. The final chapters are devoted to automated modeling for qualitative reasoning and causal explanations of behavior. These chapters also examine the qualitative kinematics of reasoning about shape and space. This book will prove useful to psychologists and psychiatrists.

  • Application Administrators Handbook

    Installing, Updating and Troubleshooting Software
    • 1st Edition
    • Kelly C Bourne
    • English
    An Application Administrator installs, updates, optimizes, debugs and otherwise maintains computer applications for an organization. In most cases these applications have been licensed from a third party, but they may have been developed internally. Examples of application types include Enterprise Resource Planning (ERP), Customer Resource anagement (CRM), and Point of Sale (POS), legal contract management, time tracking, accounts payable/receivable, payroll, SOX compliance tracking, budgeting, forecasting and training. In many cases the organizations are absolutely dependent that these applications be kept running. The importance of Application Administrators and the level to which organizations depend upon them is easily overlooked.Applicati... Administrator’s Handbook provides both an overview of every phase of administering an application; from working the vendor prior to installation, the installation process itself, importing data into the application, handling upgrades, working with application users to report problems, scheduling backups, automating tasks that need to be done on a repetitive schedule, and finally retiring an application. It provides detailed, hands-on instructions on how to perform many specific tasks that an Application Administrator must be able to handle.

  • Data Stewardship

    An Actionable Guide to Effective Data Management and Data Governance
    • 1st Edition
    • David Plotkin
    • English
    Data stewards in business and IT are the backbone of a successful data governance implementation because they do the work to make a company’s data trusted, dependable, and high quality. Data Stewardship explains everything you need to know to successfully implement the stewardship portion of data governance, including how to organize, train, and work with data stewards, get high-quality business definitions and other metadata, and perform the day-to-day tasks using a minimum of the steward’s time and effort. David Plotkin has loaded this book with practical advice on stewardship so you can get right to work, have early successes, and measure and communicate those successes, gaining more support for this critical effort.

  • Mobile User Experience

    Patterns to Make Sense of it All
    • 1st Edition
    • Adrian Mendoza
    • English
    This is your must-have resource to the theoretical and practical concepts of mobile UX. You’ll learn about the concepts and how to apply them in real-world scenarios. Throughout the book, the author provides you with 10 of the most commonly used archetypes in the UX arena to help illustrate what mobile UX is and how you can master it as quickly as possible. First, you’ll start off learning how to communicate mobile UX flows visually. From there, you’ll learn about applying and using 10 unique user experience patterns or archetypes for mobile. Finally, you’ll understand how to prototype and use these patterns to create websites and apps.Whether you’re a UX professional looking to master mobility or a designer looking to incorporate the best UX practices into your website, after reading this book, you’ll be better equipped to maneuver this emerging specialty.

  • Total Information Risk Management

    Maximizing the Value of Data and Information Assets
    • 1st Edition
    • Alexander Borek + 3 more
    • English
    How well does your organization manage the risks associated with information quality? Managing information risk is becoming a top priority on the organizational agenda. The increasing sophistication of IT capabilities along with the constantly changing dynamics of global competition are forcing businesses to make use of their information more effectively. Information is becoming a core resource and asset for all organizations; however, it also brings many potential risks to an organization, from strategic, operational, financial, compliance, and environmental to societal. If you continue to struggle to understand and measure how information and its quality affects your business, this book is for you. This reference is in direct response to the new challenges that all managers have to face. Our process helps your organization to understand the "pain points" regarding poor data and information quality so you can concentrate on problems that have a high impact on core business objectives. This book provides you with all the fundamental concepts, guidelines and tools to ensure core business information is identified, protected and used effectively, and written in a language that is clear and easy to understand for non-technical managers.

  • Practical File System Design

    • 1st Edition
    • Dominic Giampaolo
    • English
    This is the new guide to the design and implementation of file systems in general, and the Be File System (BFS) in particular. This book covers all topics related to file systems, going into considerable depth where traditional operating systems books often stop. Advanced topics are covered in detail such as journaling, attributes, indexing and query processing. Built from scratch as a modern 64 bit, journaled file system, BFS is the primary file system for the Be Operating System (BeOS), which was designed for high performance multimedia applications. You do not have to be a kernel architect or file system engineer to use Practical File System Design. Neither do you have to be a BeOS developer or user. Only basic knowledge of C is required. If you have ever wondered about how file systems work, how to implement one, or want to learn more about the Be File System, this book is all you will need.

  • Big Data Analytics

    From Strategic Planning to Enterprise Integration with Tools, Techniques, NoSQL, and Graph
    • 1st Edition
    • David Loshin
    • English
    Big Data Analytics will assist managers in providing an overview of the drivers for introducing big data technology into the organization and for understanding the types of business problems best suited to big data analytics solutions, understanding the value drivers and benefits, strategic planning, developing a pilot, and eventually planning to integrate back into production within the enterprise.

  • Credible Checklists and Quality Questionnaires

    A User-Centered Design Method
    • 1st Edition
    • Chauncey Wilson
    • English
    Credible Checklists and Quality Questionnaires starts off with an examination of the critical but commonly overlooked checklist method. In the second chapter, questionnaires and surveys are discussed. Asking questions sounds simple, but the hard truth is that asking questions (and designing questionnaires) is a difficult task. This chapter discusses being mindful of the choice of words, order of questions and how early questions influence later questions, answer scales and how they impact the user response, questionnaire design, and much more. The final chapter provides examples of some common questionnaires (both free and fee-based) for assessing the usability of products. After reading this book, readers will be able to use these user design tools with greater confidence and certainty.

  • High Performance Deformable Image Registration Algorithms for Manycore Processors

    • 1st Edition
    • James Shackleford + 2 more
    • English
    High Performance Deformable Image Registration Algorithms for Manycore Processors develops highly data-parallel image registration algorithms suitable for use on modern multi-core architectures, including graphics processing units (GPUs). Focusing on deformable registration, we show how to develop data-parallel versions of the registration algorithm suitable for execution on the GPU. Image registration is the process of aligning two or more images into a common coordinate frame and is a fundamental step to be able to compare or fuse data obtained from different sensor measurements. Extracting useful information from 2D/3D data is essential to realizing key technologies underlying our daily lives. Examples include autonomous vehicles and humanoid robots that can recognize and manipulate objects in cluttered environments using stereo vision and laser sensing and medical imaging to localize and diagnose tumors in internal organs using data captured by CT/MRI scans.

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