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Morgan Kaufmann

Freemium Economics
Leveraging Analytics and User Segmentation to Drive Revenue
1st Edition
Eric Benjamin Seufert
English
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.
Designing with the Mind in Mind
Simple Guide to Understanding User Interface Design Guidelines
2nd Edition
Jeff Johnson
English
In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout.
Information Management
Strategies for Gaining a Competitive Advantage with Data
1st Edition
William McKnight
English
Information Management: Gaining a Competitive Advantage with Data is about making smart decisions to make the most of company information. Expert author William McKnight develops the value proposition for information in the enterprise and succinctly outlines the numerous forms of data storage. Information Management will enlighten you, challenge your preconceived notions, and help activate information in the enterprise. Get the big picture on managing data so that your team can make smart decisions by understanding how everything from workload allocation to data stores fits together. The practical, hands-on guidance in this book includes: Part 1: The importance of information management and analytics to business, and how data warehouses are used Part 2: The technologies and data that advance an organization, and extend data warehouses and related functionality Part 3: Big Data and NoSQL, and how technologies like Hadoop enable management of new forms of data Part 4: Pulls it all together, while addressing topics of agile development, modern business intelligence, and organizational change management Read the book cover-to-cover, or keep it within reach for a quick and useful resource. Either way, this book will enable you to master all of the possibilities for data or the broadest view across the enterprise.
Distributed Computing Through Combinatorial Topology
1st Edition
Maurice Herlihy + 2 more
English
Distributed Computing Through Combinatorial Topology describes techniques for analyzing distributed algorithms based on award winning combinatorial topology research. The authors present a solid theoretical foundation relevant to many real systems reliant on parallelism with unpredictable delays, such as multicore microprocessors, wireless networks, distributed systems, and Internet protocols. Today, a new student or researcher must assemble a collection of scattered conference publications, which are typically terse and commonly use different notations and terminologies. This book provides a self-contained explanation of the mathematics to readers with computer science backgrounds, as well as explaining computer science concepts to readers with backgrounds in applied mathematics. The first section presents mathematical notions and models, including message passing and shared-memory systems, failures, and timing models. The next section presents core concepts in two chapters each: first, proving a simple result that lends itself to examples and pictures that will build up readers' intuition; then generalizing the concept to prove a more sophisticated result. The overall result weaves together and develops the basic concepts of the field, presenting them in a gradual and intuitively appealing way. The book's final section discusses advanced topics typically found in a graduate-level course for those who wish to explore further.
Agile Software Architecture
Aligning Agile Processes and Software Architectures
1st Edition
Muhammad Ali Babar + 2 more
English
Agile software development approaches have had significant impact on industrial software development practices. Today, agile software development has penetrated to most IT companies across the globe, with an intention to increase quality, productivity, and profitability. Comprehensive knowledge is needed to understand the architectural challenges involved in adopting and using agile approaches and industrial practices to deal with the development of large, architecturally challenging systems in an agile way. Agile Software Architecture focuses on gaps in the requirements of applying architecture-centric approaches and principles of agile software development and demystifies the agile architecture paradox. Readers will learn how agile and architectural cultures can co-exist and support each other according to the context. Moreover, this book will also provide useful leads for future research in architecture and agile to bridge such gaps by developing appropriate approaches that incorporate architecturally sound practices in agile methods.
Enterprise Applications Administration
The Definitive Guide to Implementation and Operations
1st Edition
Jeremy Faircloth
English
Enterprise Applications Administration prepares you for the full breadth of work associated with administering large enterprise applications. This book provides essential information on tasks such as operating systems administration, network design, system architecture, project planning, working within a team, protecting the network, and how to keep applications up and running. The book effectively bridges the gap between what is taught in the technology-specific literature and the real world of enterprise application administrators.
Interview Techniques for UX Practitioners
A User-Centered Design Method
1st Edition
Chauncey Wilson
English
Much of the work of user-centered design practitioners involves some type of interviewing. While interviewing is an important skill, many colleagues have little or no formal training in interviewing methods and often learn on the job with limited feedback on the quality of their interviews. This book teaches readers about the three basic interview methods: structured interviews, semi-structured interviews, and unstructured interviews. The author discusses the various strengths, weaknesses, issues with each type of interview, and includes best practices and procedures for conducing effective and efficient interviews. The book dives into the detailed information about interviews that haven’t been discussed before – readers learn how and when to ask the "how" and "why" questions to get a deeper understanding of problems, concepts, and processes, as well as discussions on laddering and critical incident techniques. Because so much of what UX practitioners do involves good interviewing skills, this is your one-stop resource with the definitions, processes, procedures and best practices on the basic approaches.
Using Information to Develop a Culture of Customer Centricity
Customer Centricity, Analytics, and Information Utilization
1st Edition
David Loshin + 1 more
English
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
Accelerating MATLAB with GPU Computing
A Primer with Examples
1st Edition
Jung W. Suh + 1 more
English
Beyond simulation and algorithm development, many developers increasingly use MATLAB even for product deployment in computationally heavy fields. This often demands that MATLAB codes run faster by leveraging the distributed parallelism of Graphics Processing Units (GPUs). While MATLAB successfully provides high-level functions as a simulation tool for rapid prototyping, the underlying details and knowledge needed for utilizing GPUs make MATLAB users hesitate to step into it. Accelerating MATLAB with GPUs offers a primer on bridging this gap. Starting with the basics, setting up MATLAB for CUDA (in Windows, Linux and Mac OS X) and profiling, it then guides users through advanced topics such as CUDA libraries. The authors share their experience developing algorithms using MATLAB, C++ and GPUs for huge datasets, modifying MATLAB codes to better utilize the computational power of GPUs, and integrating them into commercial software products. Throughout the book, they demonstrate many example codes that can be used as templates of C-MEX and CUDA codes for readers’ projects. Download example codes from the publisher's website: http://booksite.else...
User Interface Inspection Methods
A User-Centered Design Method
1st Edition
Chauncey Wilson
English
User Interface Inspection Methods succinctly covers five inspection methods: heuristic evaluation, perspective-based user interface inspection, cognitive walkthrough, pluralistic walkthrough, and formal usability inspections. Heuristic evaluation is perhaps the best-known inspection method, requiring a group of evaluators to review a product against a set of general principles. The perspective-based user interface inspection is based on the principle that different perspectives will find different problems in a user interface. In the related persona-based inspection, colleagues assume the roles of personas and review the product based on the needs, background, tasks, and pain points of the different personas. The cognitive walkthrough focuses on ease of learning. Most of the inspection methods do not require users; the main exception is the pluralistic walkthrough, in which a user is invited to provide feedback while members of a product team listen, observe the user, and ask questions. After reading this book, you will be able to use these UI inspection methods with confidence and certainty.

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