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Writing for Interaction
Crafting the Information Experience for Web and Software Apps
1st Edition - February 26, 2013
Author: Linda Newman Lior
Paperback ISBN:9780123948137
9 7 8 - 0 - 1 2 - 3 9 4 8 1 3 - 7
eBook ISBN:9780123948441
9 7 8 - 0 - 1 2 - 3 9 4 8 4 4 - 1
Writing for Interaction focuses on the art of creating the information experience as it appears within software and web applications, specifically in the form of user interface… Read more
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Writing for Interaction focuses on the art of creating the information experience as it appears within software and web applications, specifically in the form of user interface text. It also provides strategies for ensuring a consistent, positive information experience across a variety of delivery mechanisms, such as online help and social media.
Throughout this book, you'll learn simple techniques for writing consistent text with the right tone, how to select content delivery mechanisms, and how straightforward, clear layouts help your customer interact with your application. Divided into five sections, the book completely covers the information experience design process from beginning to end. You'll cover everything from understanding your users and their needs, to creating personas, designing the IX strategy, creating your information, and evaluating the resulting information experience. This is your one-stop reference for information experience!
Illuminates writing principles and practices for use in interactive design
Includes examples, checklists, and sample processes, highlighting practical approaches to designing the information experience
Provides the complete picture: understanding customer needs, creating personas, and writing the text appearing within the user interface
Chapter 2. Design and Development Models and Processes
Introduction
What are Design and Development Models?
Development Models
Development Model Phases and Information Experience Design
Working as a Team
Using a Team Decision Matrix
Summary
Section 2: Understanding User Needs
Section 2. Understanding User Needs
Chapter 3. Getting to Know Your Users
Introduction
Understanding Your Users
Identifying Your User Types
Business Applications and Their Users
Consumer Applications and Their Users
Summary
Chapter 4. Gathering Data about Your Users
Introduction
Gathering the User Data
Creating User Surveys
Site Visits
Focus Groups
Talking to Customer Support
Gathering Information From the Internet
Analyzing Your Data
Summary
Chapter 5. Creating Your Personas
Introduction
Creating the Task List
Categorizing User Tasks
Mapping Tasks and Categories to Target Users
Creating User Scenarios
Creating the Persona Biographies
Summary
Section 3: Designing Your Information Experience Strategy
Section 3. Designing Your Information Experience Strategy
Chapter 6. Understanding User Reading Patterns
Introduction
How Do Users Interact with Online Text?
What the Research Tells Us
Readability Scales
Summary
Chapter 7. Applying Usability Principles to Your Writing
Introduction
Understanding Your Users’ Information Needs
Understanding User Attributes
Understanding Information Attributes
Summary
Chapter 8. Creating Writing Guidelines
Introduction
What Is a Style Guide?
Defining Writing Style Guidelines
Typography Guidelines
Defining Guidelines for Each Content Type
Summary
Section 4: Creating Your Information Experience
Section 4. Creating Your Information Experience
Chapter 9. Designing Your Information Strategy
Introduction
Understanding the Workflow Phases
Creating an Information Experience Strategy
Designing the Implementation Model
Defining Rings of Quality
Putting It All Together
Summary
Chapter 10. Writing Text for Interaction
Introduction
The Four A’s of Writing
Mapping Information to the User Workflow
Finding the Right Voice
Writing the User Interface Elements
General Text Guidelines
Summary
Chapter 11. Writing for Diverse Audiences
Introduction
Writing Accessible Content
Writing for International Audiences
Summary
Section 5: Evaluation
Section 5. Evaluation
Chapter 12. Evaluating Your Information Experience
Introduction
What are You Reviewing for?
Planning Your Evaluation Strategy
Evaluation Methods
Summary
Review Check List
Final Summary
Bibliography
Index
No. of pages: 292
Language: English
Published: February 26, 2013
Imprint: Morgan Kaufmann
Paperback ISBN: 9780123948137
eBook ISBN: 9780123948441
LN
Linda Newman Lior
Linda Newman Lior has been working in software design and development for over 20 years in the field of information design. Her experience includes instructional design for educational software programs and computer based training, information design for start-up companies, and 10 years at Microsoft as a usability engineer, information experience designer and technical writer. She is currently focusing on information experience design and writing for SaaS web applications. She studied Instructional Design and Computers in Education at San Diego State University where she earned her MA in Educational Technology.
Affiliations and expertise
Linda Lior has been working in software design and development for over 20 years as an instructional designer, technical writer, and text editor.