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Books in Business management and accounting

Our Business, Management, and Accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

  • Content Strategy at Work

    Real-world Stories to Strengthen Every Interactive Project
    • 1st Edition
    • Margot Bloomstein
    • English
    Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content… so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.

  • Traits of a Jackass Manager

    A How-Not-To Guide for Managers Old and New
    • 1st Edition
    • Charles A. Sennewald
    • English
    Do you take credit for your employees' ideas? Hire your own relatives? Withhold crucial information from your staff? If so, you may be a jackass manager. Now help is at hand--read this short how-not-to guide, have a good laugh, and learn how to manage employees more productively. Whether you're just beginning your career as a supervisor or already have years of management experience, you’ll appreciate the useful pointers and cartoons in Traits of a Jackass Manager. Of course you may also recognize some bosses you've encountered yourself over the years. Either way, this quick primer will get you thinking, and talking, about how you can make your organization happier and more efficient. You may get more game-changing advice from the jackass than from all those thick books on management theory!

  • Prospects of Regional Economic Cooperation in South Asia

    With Special Studies on indian Industry
    • 1st Edition
    • Gordhan Saini
    • English
    This book is aimed at researchers and students at graduate and post-graduate level in the field of economics and international trade. The book is written against the backdrop of sluggish progress of multilateral trade negotiations under the framework of the World Trade Organization (WTO) regime which has provided impetus to the signing of regional/bilateral trade agreements the world over. This book examines the prospects and impact of regional economic cooperation in the South Asia region using various approaches; and focuses specifically on the South Asian Free Trade Agreement (SAFTA). The book also includes special studies on Indian industries: pharmaceuticals, textiles and clothing, and traditional (i.e. lock, brassware and glassware) industries in north India.

  • When Tradition Turns Into Innovation

    How Firms Can Create and Appropriate Value Through Tradition
    • 1st Edition
    • Antonio Petruzzelli + 1 more
    • English
    Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfully innovate, exploiting the whole set of competencies, knowledge, values and culture that characterize a specific firm, territory, and/or age. Analyzing several international case studies, this book clearly shows how tradition may be effectively used, allowing companies to create successful new products and how to profit from them. The book tackles the main issues and problems of a tradition-based innovation approach, tracing the patterns of how old and new knowledge can be combined.

  • Succeed or Sink

    Business Sustainability Under Globalisation
    • 1st Edition
    • Chris Rowley + 2 more
    • English
    Aimed at business strategists, policy makers, researchers and adult learners, this book has an Asian perspective on business sustainability and is about understanding how recent developments and future actions in one part of the world will have a global impact. The book magnifies the concept of so-called ‘globalisation’ and examines the topic of business sustainability from a broad and integrated approach to business: encapsulating people, prosperity and the planet. Furthermore, it acknowledges the contributions, challenges and potential of not only the big corporate houses, but also the smaller ones, in this situation. Chapters discuss the benefits organisations can attain with better governance, and social and environmental practices are also analysed.

  • HR Due Diligence

    Mergers and Acquisitions in China
    • 1st Edition
    • ChyeKok Ho + 1 more
    • English
    This book examines how to conduct due diligence on mergers and acquisitions for organisations in China written from a management perspective. Aimed primarily at practitioners within the field of International Human Resource Management, it highlights models that appear straightforward and yet are susceptible to oversights and failings. It examines the roles of human resource practitioners from when a target company is identified for mergers or acquisitions through to assessing its risks. The book incorporates adopting human resource management strategies under differing business conditions, negotiating to secure the deal and integrating the new business unit to the merged or acquired organisation. This title gives a fantastically detailed analysis of due diligence, capturing the nuances of the Chinese way of doing things and how this affects a business environment.

  • Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector

    • 1st Edition
    • Hailan Yang + 1 more
    • English
    This book analyses how China’s firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during the reform process. The CE sector is one of China’s most important and dynamic manufacturing sectors. As one of the earliest market-oriented sectors after 1978, its experience illustrates the adoption of the Western model of management in China. This is the first book to analyse the link between business strategy, corporate governance and performance of firms, explicitly comparing state-, collective-, and privately-owned firms. This book argues that the competitive dynamics of the market are central to the survival of firms in contemporary China.

  • OCEB Certification Guide

    Business Process Management - Fundamental Level
    • 1st Edition
    • Tim Weilkiens
    • English
    OCEB Certification Guide delivers expert insight into BPM from one of the developers of the OCEB Fundamental exam, offering full coverage of the exam material for both the business and technical tracks. The first study guide to prepare candidates to take and pass the OCEB Fundamental exam, it explains and builds on basic concepts, focusing on key areas and testing knowledge of all critical topics with sample questions and detailed answers. Suitable for practitioners and those newer to the field, this book provides a solid grounding in business process management based on the authors’ own extensive BPM consulting experience.

  • Doing Business Successfully in China

    • 1st Edition
    • Mona Chung
    • English
    Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel.

  • The Four Colors of Business Growth

    • 1st Edition
    • Anjan V. Thakor
    • English
    Defining an organization by its growth strategy enables business leaders to make better decisions about the ways their companies compete. Anjan Thakor’s four categories of growth, which he arranges into the Competing Values Framework, delivers methods for developing strategies grounded in internal cultures and industry goals. Written for professionals, this book provides easy access to concepts in fields as diverse as corporate strategy, finance, organizational behavior, change management, and leadership.

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