Book sale: Save up to 25% on print and eBooks. No promo code needed.

Book sale: Save up to 25% on print and eBooks.

When Tradition Turns Into Innovation

How Firms Can Create and Appropriate Value Through Tradition

1st Edition - December 5, 2011

Authors: Antonio Petruzzelli, Vito Albino

eBook ISBN:
9 7 8 - 1 - 7 8 2 4 2 - 4 9 0 - 1

Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain… Read more

Image - When Tradition Turns Into Innovation

Purchase Options

LIMITED OFFER

Save 50% on book bundles

Immediately download your ebook while waiting for your print delivery. No promo code is needed.

Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfully innovate, exploiting the whole set of competencies, knowledge, values and culture that characterize a specific firm, territory, and/or age. Analyzing several international case studies, this book clearly shows how tradition may be effectively used, allowing companies to create successful new products and how to profit from them. The book tackles the main issues and problems of a tradition-based innovation approach, tracing the patterns of how old and new knowledge can be combined.