Skip to main content
View Cart

Morgan Kaufmann

  • It's Our Research

    Getting Stakeholder Buy-in for User Experience Research Projects
    • 1st Edition
    • Tomer Sharon
    • English
    It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for... situations.

  • Quantifying the User Experience

    Practical Statistics for User Research
    • 1st Edition
    • Jeff Sauro + 1 more
    • English
    Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations, and sales.The book discusses ways to quantify user research; summarize data and compute margins of error; determine appropriate samples sizes; standardize usability questionnaires; and settle controversies in measurement and statistics. Each chapter concludes with a list of key points and references. Most chapters also include a set of problems and answers that enable readers to test their understanding of the material. This book is a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces.

  • IT Manager's Handbook

    Getting your New Job Done
    • 3rd Edition
    • Bill Holtsnider + 1 more
    • English
    IT Manager’s Handbook, Third Edition, provides a practical reference that you will return to again and again in an ever-changing corporate environment where the demands on IT continue to increase. Make your first 100 days really count with the fundamental principles and core concepts critical to your success as a new IT Manager. This is a must-read for new IT managers and a great refresher for seasoned managers trying to maintain expertise in the rapidly changing IT world. This latest edition includes discussions on how to develop an overall IT strategy as well as demonstrate the value of IT to the company. It will teach you how to: manage your enterprise’s new level of connectivity with a new chapter covering social media, handheld devices, and more; implement and optimize cloud services to provide a better experience for your mobile and virtual workforce at a lower cost to your bottom line; integrate mobile applications into your company’s strategy; and manage the money, including topics such as department budgets and leasing versus buying. You will also learn how to work with your customers, whomever those might be for your IT shop; hire, train, and manage your team and their projects so that you come in on time and budget; and secure your systems to face some of today's most challenging security challenges. This book will appeal to new IT managers in all areas of specialty, including technical professionals who are transitioning into IT management.

  • Writing Effective Business Rules

    • 1st Edition
    • Graham Witt
    • English
    Writing Effective Business Rules moves beyond the fundamental dilemma of system design: defining business rules either in natural language, intelligible but often ambiguous, or program code (or rule engine instructions), unambiguous but unintelligible to stakeholders. Designed to meet the needs of business analysts, this book provides an exhaustive analysis of rule types and a set of syntactic templates from which unambiguous natural language rule statements of each type can be generated. A user guide to the SBVR specification, it explains how to develop an appropriate business vocabulary and generate quality rule statements using the appropriate templates and terms from the vocabulary. The resulting rule statements can be reviewed by business stakeholders for relevance and correctness, providing for a high level of confidence in their successful implementation.

  • Handbook on Securing Cyber-Physical Critical Infrastructure

    • 1st Edition
    • Sajal K Das + 2 more
    • English
    The worldwide reach of the Internet allows malicious cyber criminals to coordinate and launch attacks on both cyber and cyber-physical infrastructure from anywhere in the world. This purpose of this handbook is to introduce the theoretical foundations and practical solution techniques for securing critical cyber and physical infrastructures as well as their underlying computing and communication architectures and systems. Examples of such infrastructures include utility networks (e.g., electrical power grids), ground transportation systems (automotives, roads, bridges and tunnels), airports and air traffic control systems, wired and wireless communication and sensor networks, systems for storing and distributing water and food supplies, medical and healthcare delivery systems, as well as financial, banking and commercial transaction assets. The handbook focus mostly on the scientific foundations and engineering techniques – while also addressing the proper integration of policies and access control mechanisms, for example, how human-developed policies can be properly enforced by an automated system.

  • Content Strategy at Work

    Real-world Stories to Strengthen Every Interactive Project
    • 1st Edition
    • Margot Bloomstein
    • English
    Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content… so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.

  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience
    • 1st Edition
    • Rex Hartson + 1 more
    • English
    The UX Book: Process and Guidelines for Ensuring a Quality User Experience aims to help readers learn how to create and refine interaction designs that ensure a quality user experience (UX). The book seeks to expand the concept of traditional usability to a broader notion of user experience; to provide a hands-on, practical guide to best practices and established principles in a UX lifecycle; and to describe a pragmatic process for managing the overall development effort. The book provides an iterative and evaluation-centered UX lifecycle template, called the Wheel, for interaction design. Key concepts discussed include contextual inquiry and analysis; extracting interaction design requirements; constructing design-informing models; design production; UX goals, metrics, and targets; prototyping; UX evaluation; the interaction cycle and the user action framework; and UX design guidelines. This book will be useful to anyone interested in learning more about creating interaction designs to ensure a quality user experience. These include interaction designers, graphic designers, usability analysts, software engineers, programmers, systems analysts, software quality-assurance specialists, human factors engineers, cognitive psychologists, cosmic psychics, trainers, technical writers, documentation specialists, marketing personnel, and project managers.

  • Modern Embedded Computing

    Designing Connected, Pervasive, Media-Rich Systems
    • 1st Edition
    • Peter Barry + 1 more
    • English
    Modern Embedded Computing: Designing Connected, Pervasive, Media-Rich Systems provides a thorough understanding of the platform architecture of modern embedded computing systems that drive mobile devices. The book offers a comprehensive view of developing a framework for embedded systems-on-chips. Examples feature the Intel Atom processor, which is used in high-end mobile devices such as e-readers, Internet-enabled TVs, tablets, and net books. This is a unique book in terms of its approach – moving towards consumer. It teaches readers how to design embedded processors for systems that support gaming, in-vehicle infotainment, medical records retrieval, point-of-sale purchasing, networking, digital storage, and many more retail, consumer and industrial applications. Beginning with a discussion of embedded platform architecture and Intel Atom-specific architecture, modular chapters cover system boot-up, operating systems, power optimization, graphics and multi-media, connectivity, and platform tuning. Companion lab materials complement the chapters, offering hands-on embedded design experience. This text will appeal not only to professional embedded system designers but also to students in computer architecture, electrical engineering, and embedded system design.

  • Digital Video and HD

    Algorithms and Interfaces
    • 2nd Edition
    • Charles Poynton
    • English
    Digital Video and HD: Algorithms and Interfaces provides a one-stop shop for the theory and engineering of digital video systems. Equally accessible to video engineers and those working in computer graphics, Charles Poynton’s revision to his classic text covers emergent compression systems, including H.264 and VP8/WebM, and augments detailed information on JPEG, DVC, and MPEG-2 systems. This edition also introduces the technical aspects of file-based workflows and outlines the emerging domain of metadata, placing it in the context of digital video processing.

  • Joe Celko's Trees and Hierarchies in SQL for Smarties

    • 2nd Edition
    • Joe Celko
    • English
    The demand for SQL information and training continues to grow with the need for a database behind every website capable of offering web-based information queries. SQL is the de facto standard for database retrieval, and if you need to access, update, or utilize data in a modern database management system, you will need SQL to do it. The Second Edition of Joe Celko's Trees and Hierarchies in SQL for Smarties covers two new sets of extensions over three entirely new chapters and expounds upon the changes that have occurred in SQL standards since the previous edition's publication. Benefit from mastering the challenging aspects of these database applications in SQL as taught by Joe Celko, one of the most-read SQL authors in the world.

Browse by Publisher