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Morgan Kaufmann

  • Intersection

    How Enterprise Design Bridges the Gap between Business, Technology, and People
    • 1st Edition
    • Milan Guenther
    • English
    Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the past, and instead address their relationships to people holistically. In Intersection, Milan Guenther introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow’s enterprises.This book gives designers, entrepreneurs, innovators, and leaders a model and a comprehensive vocabulary for tackling such deep-rooted challenges. The Enterprise Design framework cuts through the complexity of Strategic Design work, showing how to navigate key aspects and bridge diverging viewpoints. In 9 case studies, the author looks at the way companies like SAP, BBVA, IKEA, and Jeppesen (a Boeing Company) apply design thinking and practice to shape their enterprises. Moving from strategy to conceptual design and concrete results, Intersection shows what is relevant at which point, and what expertise to involve.

  • Using Open Source Platforms for Business Intelligence

    Avoid Pitfalls and Maximize ROI
    • 1st Edition
    • Lyndsay Wise
    • English
    Open Source BI solutions have many advantages over traditional proprietary software, from offering lower initial costs to more flexible support and integration options; but, until now, there has been no comprehensive guide to the complete offerings of the OS BI market. Writing for IT managers and business analysts without bias toward any BI suite, industry insider Lyndsay Wise covers the benefits and challenges of all available open source BI systems and tools, enabling readers to identify the solutions and technologies that best meet their business needs. Wise compares and contrasts types of OS BI and proprietary tools on the market, including Pentaho, Jaspersoft, RapidMiner, SpagoBI, BIRT, and many more. Real-world case studies and project templates clarify the steps involved in implementing open source BI, saving new users the time and trouble of developing their own solutions from scratch. For business managers who are hard pressed to indentify the best BI solutions and software for their companies, this book provides a practical guide to evaluating the ROI of open source versus traditional BI deployments.

  • Observing the User Experience

    A Practitioner's Guide to User Research
    • 2nd Edition
    • Elizabeth Goodman + 1 more
    • English
    Observing the User Experience: A Practitioner’s Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people’s needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products’ user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors.

  • Collaborative Enterprise Architecture

    Enriching EA with Lean, Agile, and Enterprise 2.0 practices
    • 1st Edition
    • Stefan Bente + 2 more
    • English
    Ever-changing business needs have prompted large companies to rethink their enterprise IT. Today, businesses must allow interaction with their customers, partners, and employees at more touch points and at a depth never thought previously. At the same time, rapid advances in information technologies, like business digitization, cloud computing, and Web 2.0, demand fundamental changes in the enterprises’ management practices. These changes have a drastic effect not only on IT and business, but also on policies, processes, and people. Many companies therefore embark on enterprise-wide transformation initiatives. The role of Enterprise Architecture (EA) is to architect and supervise this transformational journey.Unfortunatel... today’s EA is often a ponderous and detached exercise, with most of the EA initiatives failing to create visible impact. The enterprises need an EA that is agile and responsive to business dynamics. Collaborative Enterprise Architecture provides the innovative solutions today’s enterprises require, informed by real-world experiences and experts’ insights. This book, in its first part, provides a systematic compendium of the current best practices in EA, analyzes current ways of doing EA, and identifies its constraints and shortcomings. In the second part, it leaves the beaten tracks of EA by introducing Lean, Agile, and Enterprise 2.0 concepts to the traditional EA methods. This blended approach to EA focuses on practical aspects, with recommendations derived from real-world experiences. A truly thought provoking and pragmatic guide to manage EA, Collaborative Enterprise Architecture effectively merges the long-term oriented top-down approach with pragmatic bottom-up thinking, and that way offers real solutions to businesses undergoing enterprise-wide change.

  • Computer Animation

    Algorithms and Techniques
    • 3rd Edition
    • Rick Parent
    • English
    Driven by demand from the entertainment industry for better and more realistic animation, technology continues to evolve and improve. The algorithms and techniques behind this technology are the foundation of this comprehensive book, which is written to teach you the fundamentals of animation programming. In this third edition, the most current techniques are covered along with the theory and high-level computation that have earned the book a reputation as the best technically-oriented animation resource. Key topics such as fluids, hair, and crowd animation have been expanded, and extensive new coverage of clothes and cloth has been added. New material on simulation provides a more diverse look at this important area and more example animations and chapter projects and exercises are included. Additionally, spline coverage has been expanded and new video compression and formats (e.g., iTunes) are covered.

  • Letting Go of the Words

    Writing Web Content that Works
    • 2nd Edition
    • Janice (Ginny) Redish
    • English
    Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.

  • Data Governance

    How to Design, Deploy and Sustain an Effective Data Governance Program
    • 1st Edition
    • John Ladley
    • English
    This book is for any manager or team leader that has the green light to implement a data governance program. The problem of managing data continues to grow with issues surrounding cost of storage, exponential growth, as well as administrative, management and security concerns – the solution to being able to scale all of these issues up is data governance which provides better services to users and saves money. What you will find in this book is an overview of why data governance is needed, how to design, initiate, and execute a program and how to keep the program sustainable. With the provided framework and case studies you will be enabled and educated in launching your very own successful and money saving data governance program.

  • Data Virtualization for Business Intelligence Systems

    Revolutionizing Data Integration for Data Warehouses
    • 1st Edition
    • Rick van der Lans
    • English
    Data virtualization can help you accomplish your goals with more flexibility and agility. Learn what it is and how and why it should be used with Data Virtualization for Business Intelligence Systems. In this book, expert author Rick van der Lans explains how data virtualization servers work, what techniques to use to optimize access to various data sources and how these products can be applied in different projects. You’ll learn the difference is between this new form of data integration and older forms, such as ETL and replication, and gain a clear understanding of how data virtualization really works. Data Virtualization for Business Intelligence Systems outlines the advantages and disadvantages of data virtualization and illustrates how data virtualization should be applied in data warehouse environments. You’ll come away with a comprehensive understanding of how data virtualization will make data warehouse environments more flexible and how it make developing operational BI applications easier. Van der Lans also describes the relationship between data virtualization and related topics, such as master data management, governance, and information management, so you come away with a big-picture understanding as well as all the practical know-how you need to virtualize your data.

  • Digital Design and Computer Architecture

    • 2nd Edition
    • David Harris + 1 more
    • English
    Digital Design and Computer Architecture, Second Edition, takes a unique and modern approach to digital design, introducing the reader to the fundamentals of digital logic and then showing step by step how to build a MIPS microprocessor in both Verilog and VHDL. This new edition combines an engaging and humorous writing style with an updated and hands-on approach to digital design. It presents new content on I/O systems in the context of general purpose processors found in a PC as well as microcontrollers found almost everywhere. Beginning with digital logic gates and progressing to the design of combinational and sequential circuits, the book uses these fundamental building blocks as the basis for the design of an actual MIPS processor. It provides practical examples of how to interface with peripherals using RS232, SPI, motor control, interrupts, wireless, and analog-to-digital conversion. SystemVerilog and VHDL are integrated throughout the text in examples illustrating the methods and techniques for CAD-based circuit design. There are also additional exercises and new examples of parallel and advanced architectures, practical I/O applications, embedded systems, and heterogeneous computing, plus a new appendix on C programming to strengthen the connection between programming and processor architecture. This new edition will appeal to professional computer engineers and to students taking a course that combines digital logic and computer architecture.

  • Logical Foundations of Artificial Intelligence

    • 1st Edition
    • Michael R. Genesereth + 1 more
    • English
    Intended both as a text for advanced undergraduates and graduate students, and as a key reference work for AI researchers and developers, Logical Foundations of Artificial Intelligence is a lucid, rigorous, and comprehensive account of the fundamentals of artificial intelligence from the standpoint of logic.The first section of the book introduces the logicist approach to AI--discussing the representation of declarative knowledge and featuring an introduction to the process of conceptualization, the syntax and semantics of predicate calculus, and the basics of other declarative representations such as frames and semantic nets. This section also provides a simple but powerful inference procedure, resolution, and shows how it can be used in a reasoning system.The next several chapters discuss nonmonotonic reasoning, induction, and reasoning under uncertainty, broadening the logical approach to deal with the inadequacies of strict logical deduction. The third section introduces modal operators that facilitate representing and reasoning about knowledge. This section also develops the process of writing predicate calculus sentences to the metalevel--to permit sentences about sentences and about reasoning processes. The final three chapters discuss the representation of knowledge about states and actions, planning, and intelligent system architecture.End-of-... bibliographic and historical comments provide background and point to other works of interest and research. Each chapter also contains numerous student exercises (with solutions provided in an appendix) to reinforce concepts and challenge the learner. A bibliography and index complete this comprehensive work.

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