Design for Emotion
- 1st Edition - June 22, 2012
- Imprint: Morgan Kaufmann
- Authors: Trevor van Gorp, Edie Adams
- Language: English
- Paperback ISBN:9 7 8 - 0 - 1 2 - 3 8 6 5 3 1 - 1
- eBook ISBN:9 7 8 - 0 - 1 2 - 3 8 6 5 3 2 - 8
Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and pe… Read more
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Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.This isn’t just another design theory book – it’s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.
- Explains the relationship between emotions and product personalities
- Details the most important dimensions of a product's personality
- Examines models for understanding users' relationships with products
- Explores how to intentionally design product personalities
- Provides extensive examples from the worlds of product, web and application design
- Includes a simple and effective model for creating more emotional designs
Professionals in interactive design, info architecture as well as industrial and product design, graphic design, and marketing professionals
Acknowledgments
Author_Bios
Foreword
Introduction
Chapter 1. Why Design for Emotion?
Useful, Usable and Desirable
Emotion, Personality and Meaning
Conclusion
References
Chapter 2. What is Emotion?
Understanding Emotion
The Anatomy and Influence of Emotion
Conclusion
References
Chapter 3. When Do We Design for Emotion?
Measuring Success through Flow
Attention and Flow
The Senses and Attention
Emotion, Attention and Behavior
Emotion and Flow
Conclusions
References
Chapter 4. Where Do We Design for Emotion?
Product Personalities
Aesthetics and Interaction
Responses, Experiences and Relationships
Personality Traits and Design
Gender and Stereotypes
The Evolution of Emotion and Personality
Conclusions
References
Chapter 5. How Do We Design for Emotion?
Designing Relationships
Cutting Through the Jargon
The A.C.T. Model
Using the A.C.T. Model
Understanding the Dimensions of Emotion
What Personality Do I Design?
A.C.T. Guidelines
Conclusions
References
Chapter 6. Interviews and Case Studies
Interviews
Case Studies
Conclusions
Trademarks
Index
- Edition: 1
- Published: June 22, 2012
- Imprint: Morgan Kaufmann
- Language: English
Tv
Trevor van Gorp
Trevor van Gorp has been working in design and visual communication since 1994. He holds a M.E.Des. in Industrial Design and a B.F.A. in Graphic Design. His master’s thesis focused on developing an understanding of how emotion affects and is affected by design.
Formerly a user experience consultant at nForm User Experience, a leading Canadian User Experience firm, Trevor created information architecture, performed interaction design and conducted user research and usability evaluations for clients like the City of Edmonton, Comcast, Ancestry.com, and the Government of Alberta. Presently, he helps his clients develop more usable, useful and pleasurable websites, applications and products as the principal of Affective Design Inc., a user experience consultancy.
Trevor is the author and editor of affectivedesign.org, a popular blog on the intersection of design and emotion. Other recent works include contributions to Deconstructing Product Design by William Lidwell and articles for Boxes and Arrows, a noted industry web magazine. Trevor has given presentations on the topic of designing for emotion at conferences both in North America and internationally.
Affiliations and expertise
BFA, ME Des, IAI, Principal, Affective Design, Inc., CanadaEA
Edie Adams
Edie Adams is the Principal User Experience Manager for the Mac Business Unit (MacBU) at Microsoft Corporation. Prior to joining MacBU, she was developing an understanding of the premium mobile consumer market for the Platform and Core Innovation team in Windows COSD. Edie is trained in occupational ergonomics, product design and design research. She is a CPE (Certified Professional Ergonomist), and holds a M.E.Des. in Industrial Design and a B.Sc. in Psychology from the University of Calgary, where she has been an Adjunct Professor in the Faculty of Environmental Design.
To begin her career at Microsoft, Edie led a team in the research of physical, cognitive and emotional interactions of people and products for Microsoft Hardware and Strategic Business Divisions. Her innovations have been recognized with over 50 US patents. She has held numerous research and design manager positions in Windows, including Windows Mobile and Tailored Products, the Windows Hardware Innovation Group, and the Windows Hardware and Emerging Markets Group.
Affiliations and expertise
Principal User Experience Manager, Mac Business Unit, MicrosoftRead Design for Emotion on ScienceDirect