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Books in Social sciences and humanities

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    • Public Relations in Local Government

      • 1st Edition
      • June 6, 2016
      • Tom F. Richardson
      • English
      • Paperback
        9 7 8 1 4 8 3 1 0 6 8 4 7
      • eBook
        9 7 8 1 4 8 3 1 0 0 5 0 0
      Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media. The book will be of great interest to government employees who are in the public relations department.

    • Sociology

      • 1st Edition
      • June 6, 2016
      • Caroline Cox
      • English
      • eBook
        9 7 8 1 4 8 3 1 4 1 8 9 3
      Sociology: An Introduction for Nurses, Midwives, and Health Visitors focuses on the approaches, principles, and methodologies involved in sociology, including health care, patient care, social class, educational achievement, and kinship. The book first elaborates on health care from the classical era to the present, population structure and change, and family and kinship. Discussions focus on the family in a changing society, future of the family, population theory of Malthus, world population, developments in anatomy, physiology, and public health in Renaissance Europe, and origins in ancient Greece and Rome. The manuscript then examines social class and social stratification, education, religion, and secularization, and the provision of health care. Concerns include relationship between health care and health need, religion and total patient care, religion in contemporary society, social class and educational achievement, and social class and health. The text takes a look at the need for collaboration between nursing and sociology, sociological aspects of the care of the chronic sick, elderly, and the dying, and the sociological aspects of the care of the mentally ill, including challenges to the concept of mental illness, care of the chronic sick in institutions, and institutional care of the elderly. The manuscript is a dependable source of information for sociologists and researchers interested in sociology.

    • Alarm Systems and Theft Prevention

      • 2nd Edition
      • June 6, 2016
      • Thad L. Weber
      • English
      • Paperback
        9 7 8 1 4 8 3 1 2 8 4 5 0
      • eBook
        9 7 8 1 4 8 3 1 6 0 8 7 0
      Alarm Systems and Theft Prevention, Second Edition, recounts the sometimes sad, sometimes humorous, and nearly always unfortunate experiences of manufacturers, distributors, retailers, and individuals who have lost valuable merchandise, money, jewelry, or securities to criminal attacks. In most cases the losses occurred because there was a weak link: a vulnerability in the total security defense. The book presents in practical terms those weaknesses in physical security, alarm systems, or related security procedures that, when blended together, result in vulnerability. In addition to analyzing these cases and identifying the key elements of vulnerability, remedies for curing the weakness are also offered. Other sections of this book deal with the application, strengths, and limitations of security equipment. For the most part, equipment is presented from the practical viewpoint—what a security device or system will do (or not do) and how it should be applied and operated, rather than the detail of mechanical design, electrical circuitry, or laboratory theories. This book is written in layman's language and is intended to be read by people who supply, use, or need security services and equipment.

    • How to Influence Others at Work

      • 1st Edition
      • June 6, 2016
      • Dick McCann
      • English
      • eBook
        9 7 8 1 4 8 3 1 0 0 6 3 0
      How to Influence Others at Work: Psychoverbal Communication for Managers discusses neuro-linguistic programming techniques for managing personnel. The book is comprised of nine chapters that tackle various issues concerning the utilization of psychoverbal communication in management. Chapter 1 discusses how conversation succeeds and fails. Chapter 2 covers working preference, and Chapter 3 deals with the planning of conversation. The book also talks about establishing rapport with operation pacing, and then discusses inquiry techniques. Diagnosing and summarizing, as well as the how-tos of leading people to solutions; proposing a convincing solution; and giving advice and handling criticism, are also covered and discussed. The text will be of great use to managers who are looking for methods in managing their employees efficiently.

    • Medical and Health Genomics

      • 1st Edition
      • June 4, 2016
      • Dhavendra Kumar + 1 more
      • English
      • Hardback
        9 7 8 0 1 2 4 2 0 1 9 6 5
      • eBook
        9 7 8 0 1 2 7 9 9 9 2 2 7
      Medical and Health Genomics provides concise and evidence-based technical and practical information on the applied and translational aspects of genome sciences and the technologies related to non-clinical medicine and public health. Coverage is based on evolving paradigms of genomic medicine—in particular, the relation to public and population health genomics now being rapidly incorporated in health management and administration, with further implications for clinical population and disease management.

    • Public Supplies Work

      • 1st Edition
      • June 3, 2016
      • G. R. Sampson
      • English
      • Paperback
        9 7 8 1 4 8 3 1 7 7 5 2 6
      • eBook
        9 7 8 1 4 8 3 1 9 3 3 3 5
      Public Supplies Work: In Principle and Practice with Particular Reference to Hospitals considers the concepts of supply management. This book is composed of 12 chapters that discuss the nature of the job of supplies officer and the organization of the supplies department. The opening chapters deal with the purchasing for the public service; influence of provisioning on purchasing arrangements; methods of purchasing supplies; making a list of approved suppliers; keeping stocks to a minimum; principles and systems of keeping records; definition of joint purchasing, central purchasing, and central storage. The succeeding chapters describe the nature, conditions, and types of contracts, as well as the management and maintenance of funds. The discussion then shifts to the importance of knowledge of commodities and its functions. The closing chapters are devoted to the classification and storage of equipment, as well as the examination of function, design, and materials of purchased items. The book can provide useful information to office administrators, students, and researchers.

    • Sexual Attraction

      • 1st Edition
      • June 3, 2016
      • Mark Cook + 1 more
      • English
      • Paperback
        9 7 8 0 0 8 0 2 2 2 3 0 1
      • eBook
        9 7 8 1 4 8 3 1 8 2 0 1 8
      Sexual Attraction is a very interesting and creative study on how humans get attracted to their opposite sex, presenting scientific basis of sexual attraction among humans. This book begins by elaborating on sexual arousal in humans, which is followed by a discussion on what is sexually desirable for a person. This discussion examines physical appearance of humans that contributes to sexual attraction. The two subsequent chapters are devoted to examining sexual behaviors, particularly the interesting topic of “love at first sight” and the concept of love. This book then explains how attraction can lead to marriage, explaining how two persons sexually attracted to each other successfully prolong the attraction and have a lasting relationship. This book ends by explaining the responses of other people who believe their unattractive appearance is the cause of their dull social and sexual lives. This book will surely be of interest to anyone interested in exploring sexual attraction. Because this book is science-based, it is helpful as well to those in the field of psychology and counseling.

    • The Practice of Public Relations

      • 3rd Edition
      • June 3, 2016
      • Wilfred Howard
      • English
      • Paperback
        9 7 8 0 4 3 4 9 0 7 8 7 8
      • eBook
        9 7 8 1 4 8 3 1 8 3 1 0 7
      The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.

    • Pattern Recognition by Humans and Machines

      • 1st Edition
      • June 3, 2016
      • Eileen C. Schwab + 1 more
      • English
      • Paperback
        9 7 8 0 1 2 6 3 1 4 0 4 5
      • eBook
        9 7 8 1 4 8 3 2 1 4 2 6 9
      Pattern Recognitions by Humans and Machines, Volume 2: Visual Perceptions covers aspects of research on visual perception. The book discusses visual form perception, figure-ground organization, and the spatial and temporal responses of the visual system; eye movements; and visual pattern perception. The text also describes a computer vision model based on psychophysical experiments; perspectives from brain theory and artificial intelligence; and the capacity to extract shape properties and spatial relations among objects and objects' parts. Knowledge-mediated perception is also considered. Psychologists and people involved in the study of visual perceptions will find the book useful.

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