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The Practice of Public Relations

  • 3rd Edition - January 1, 1988
  • Editor: Wilfred Howard
  • Language: English
  • eBook ISBN:
    9 7 8 - 1 - 4 8 3 1 - 8 3 1 0 - 7

The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as… Read more

The Practice of Public Relations

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The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing.

The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations.

Marketing, advertising, and communications professionals and students will find the book very useful.