Skip to main content
Elsevier

Morgan Kaufmann

  • Data Warehousing And Business Intelligence For e-Commerce

    • 1st Edition
    • Alan R. Simon + 1 more
    • English
    You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer.Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time.Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particul... if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures.

  • Information Modeling and Relational Databases

    From Conceptual Analysis to Logical Design
    • 1st Edition
    • Terry Halpin
    • English
    Information Modeling and Relational Databases provides an introduction to ORM (Object Role Modeling)-and much more. In fact, it's the only book to go beyond introductory coverage and provide all of the in-depth instruction you need to transform knowledge from domain experts into a sound database design.Inside, ORM authority Terry Halpin blends conceptual information with practical instruction that will let you begin using ORM effectively as soon as possible. Supported by examples, exercises, and useful background information, his step-by-step approach teaches you to develop a natural-language-bas... ORM model and then, where needed, abstract ER and UML models from it. This book will quickly make you proficient in the modeling technique that is proving vital to the development of accurate and efficient databases that best meet real business objectives.

  • Swarm Intelligence

    • 1st Edition
    • Russell C. Eberhart + 2 more
    • English
    Traditional methods for creating intelligent computational systems haveprivileged private "internal" cognitive and computational processes. Incontrast, Swarm Intelligence argues that humanintelligence derives from the interactions of individuals in a social worldand further, that this model of intelligence can be effectively applied toartificially intelligent systems. The authors first present the foundations ofthis new approach through an extensive review of the critical literature insocial psychology, cognitive science, and evolutionary computation. Theythen show in detail how these theories and models apply to a newcomputational intelligence methodology—particle swarms—which focuseson adaptation as the key behavior of intelligent systems. Drilling downstill further, the authors describe the practical benefits of applying particleswarm optimization to a range of engineering problems. Developed bythe authors, this algorithm is an extension of cellular automata andprovides a powerful optimization, learning, and problem solving method. This important book presents valuable new insights by exploring theboundaries shared by cognitive science, social psychology, artificial life,artificial intelligence, and evolutionary computation and by applying theseinsights to the solving of difficult engineering problems. Researchers andgraduate students in any of these disciplines will find the materialintriguing, provocative, and revealing as will the curious and savvycomputing professional.

  • Your Wish is My Command

    Programming By Example
    • 1st Edition
    • Henry Lieberman
    • English
    As user interface designers, software developers, and yes-as users, we all know the frustration that comes with using "one size fits all" software from off the shelf. Repeating the same commands over and over again, putting up with an unfriendly graphical interface, being unable to program a new application that you thought of yourself-these are all common complaints. The inflexibility of today's computer interfaces makes many people feel like they are slaves to their computers. Shouldn't it be the other way around? Why can't technology give us more "custom-fitting" software?On the horizon is a new technology that promises to give ordinary users the power to create and modify their own programs. Programming by example (PBE) is a technique in which a software agent records a user's behavior in an interactive graphical interface, then automatically writes a program that will perform that behavior for the user.Your Wish is My Command: Programming by Example takes a broad look at this new technology. In these nineteen chapters, programming experts describe implemented systems showing that PBE can work in a wide variety of application fields. They include the following:The renowned authors and their editor believe that PBE will some day make it possible for interfaces to effectively say to the user, "Your wish is my command!"

  • Internet QoS

    Architectures and Mechanisms for Quality of Service
    • 1st Edition
    • Zheng Wang
    • English
    Guaranteeing performance and prioritizing data across the Internet may seem nearly impossible because of an increasing number of variables that can affect and undermine service. But if you're involved in developing and implementing streaming video or voice, or other time-sensitive Internet applications, you understand exactly what's at stake in establishing Quality of Service (QoS) and recognize the benefits it will bring to your company. What you need is a reliable guide to the latest QoS techniques that addresses the Internet's special challenges. Internet QoS is it-the first book to dig deep into the issues that affect your ability to provide performance and prioritization guarantees to your customers and users! This book gives a comprehensive view of key technologies and discusses various analytical techniques to help you get the most out of network resources as you strive to make, and adhere to, meaningful QoS guarantees.

  • Enterprise Knowledge Management

    The Data Quality Approach
    • 1st Edition
    • David Loshin
    • English
    Today, companies capture and store tremendous amounts of information about every aspect of their business: their customers, partners, vendors, markets, and more. But with the rise in the quantity of information has come a corresponding decrease in its quality--a problem businesses recognize and are working feverishly to solve. Enterprise Knowledge Management: The Data Quality Approach presents an easily adaptable methodology for defining, measuring, and improving data quality. Author David Loshin begins by presenting an economic framework for understanding the value of data quality, then proceeds to outline data quality rules and domain-and mapping-based approaches to consolidating enterprise knowledge. Written for both a managerial and a technical audience, this book will be indispensable to the growing number of companies committed to wresting every possible advantage from their vast stores of business information.

  • Parallel I/O for High Performance Computing

    • 1st Edition
    • John M. May
    • English
    Scientific and technical programmers can no longer afford to treat I/O as an afterthought. The speed, memory size, and disk capacity of parallel computers continue to grow rapidly, but the rate at which disk drives can read and write data is improving far less quickly. As a result, the performance of carefully tuned parallel programs can slow dramatically when they read or write files-and the problem is likely to get far worse.Parallel input and output techniques can help solve this problem by creating multiple data paths between memory and disks. However, simply adding disk drives to an I/O system without considering the overall software design will not significantly improve performance. To reap the full benefits of a parallel I/O system, application programmers must understand how parallel I/O systems work and where the performance pitfalls lie. Parallel I/O for High Performance Computing directly addresses this critical need by examining parallel I/O from the bottom up. This important new book is recommended to anyone writing scientific application codes as the best single source on I/O techniques and to computer scientists as a solid up-to-date introduction to parallel I/O research.

  • Developing E-Business Systems & Architectures

    A Manager's Guide
    • 1st Edition
    • Paul Harmon + 2 more
    • English
    Developing E-Business Systems & Architectures is not another book on how the Internet is changing business or about the potential of e-commerce. The authors assume that their readers already understand these things. Rather, it is written for executives and managers of medium to large companies who are considering or are already engaged in transforming their companies into e-businesses, and especially for IT managers with responsibilities for designing and developing new corporate software systems.This book provides managers with a road map to help them develop a strategic plan for their own transition. It also focuses on e-business architectures and software development practices that will need to change, and how the company itself must change to accommodate software development with components. Since all transformation depends upon people, there is also an emphasis on the reorganization of IT teams to support component-based development.

  • Object-Oriented Implementation of Numerical Methods

    An Introduction with Java & Smalltalk
    • 1st Edition
    • Didier H. Besset
    • English
    Numerical methods naturally lend themselves to an object-oriented approach. Mathematics builds high- level ideas on top of previously described, simpler ones. Once a property is demonstrated for a given concept, it can be applied to any new concept sharing the same premise as the original one, similar to the ideas of reuse and inheritance in object-oriented (OO) methodology. Few books on numerical methods teach developers much about designing and building good code. Good computing routines are problem-specific. Insight and understanding are what is needed, rather than just recipes and black box routines. Developers need the ability to construct new programs for different applications.Object-... Implementation of Numerical Methods reveals a complete OO design methodology in a clear and systematic way. Each method is presented in a consistent format, beginning with a short explanation and following with a description of the general OO architecture for the algorithm. Next, the code implementations are discussed and presented along with real-world examples that the author, an experienced software engineer, has used in a variety of commercial applications.

  • The E-Commerce Book

    Building the E-Empire
    • 2nd Edition
    • Steffano Korper + 1 more
    • English
    New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthe... coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover

Browse by Publisher