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Morgan Kaufmann

  • Digital Video and HD

    Algorithms and Interfaces
    • 1st Edition
    • Charles Poynton
    • English
    Rapidly evolving computer and communications technologies have achieved data transmission rates and data storage capacities high enough for digital video. But video involves much more than just pushing bits! Achieving the best possible image quality, accurate color, and smooth motion requires understanding many aspects of image acquisition, coding, processing, and display that are outside the usual realm of computer graphics. At the same time, video system designers are facing new demands to interface with film and computer system that require techniques outside conventional video engineering.Charles Poynton's 1996 book A Technical Introduction to Digital Video became an industry favorite for its succinct, accurate, and accessible treatment of standard definition television (SDTV). In Digital Video and HDTV, Poynton augments that book with coverage of high definition television (HDTV) and compression systems.For more information on HDTV Retail markets, go to: http://www.insightme...

  • Persuasive Technology

    Using Computers to Change What We Think and Do
    • 1st Edition
    • B.J. Fogg
    • English
    Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

  • Maintaining and Evolving Successful Commercial Web Sites

    Managing Change, Content, Customer Relationships, and Site Measurement
    • 1st Edition
    • Ashley Friedlein
    • English
    Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and insist on sites that are more advanced yet easier to use, and the Web site must increasingly be integrated with the entire business even as the amount of information it handles continues to grow.Maintaining and Evolving Successful Commercial Web Sites focuses more on process, reality, and pragmatism and less on strategic theory. It provides the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects, providing answers to the following questions:*How can I better manage changes and updates to the Web site?*How can I scale up to allow more contributions to the site and more content and still maintain quality and control?*What is content management and how do I go about it?*How do I go about personalization or community building?*What is Customer Relationship Management (CRM) and how do I actually do it online?*How do I measure and report on how well the site is doing?*How do I avoid information overload?*How do I maximize the value the site creates?The book includes case studies to demonstrate candidly how the issues discussed in the book translate into reality.

  • Temporal Data & the Relational Model

    • 1st Edition
    • C.J. Date + 2 more
    • English
    Temporal database systems are systems that provide special support for storing, querying, and updating historical and/or future data. Current DBMSs provide essentially no temporal features at all, but this situation is likely to change soon for a variety of reasons; in fact, temporal databases are virtually certain to become important sooner rather than later, in the commercial world as well as in academia. This book provides an in-depth description of the foundations and principles on which those temporal DBMSs will be built. These foundations and principles are firmly rooted in the relational model of data; thus, they represent an evolutionary step, not a revolutionary one, and they will stand the test of time.

  • The Sourcebook of Parallel Computing

    • 1st Edition
    • Jack Dongarra + 6 more
    • English
    Parallel Computing is a compelling vision of how computation can seamlessly scale from a single processor to virtually limitless computing power. Unfortunately, the scaling of application performance has not matched peak speed, and the programming burden for these machines remains heavy. The applications must be programmed to exploit parallelism in the most efficient way possible. Today, the responsibility for achieving the vision of scalable parallelism remains in the hands of the application developer.This book represents the collected knowledge and experience of over 60 leading parallel computing researchers. They offer students, scientists and engineers a complete sourcebook with solid coverage of parallel computing hardware, programming considerations, algorithms, software and enabling technologies, as well as several parallel application case studies. The Sourcebook of Parallel Computing offers extensive tutorials and detailed documentation of the advanced strategies produced by research over the last two decades application case studies. The Sourcebook of Parallel Computing offers extensive tutorials and detailed documentation of the advanced strategies produced by research over the last two decades

  • Multicast Sockets

    Practical Guide for Programmers
    • 1st Edition
    • David Makofske + 1 more
    • English
    Multicast Sockets: Practical Guide for Programmers is a hands-on, application-centric approach to multicasting (as opposed to a network-centric one) that is filled with examples, ideas, and experimentation. Each example builds on the last to introduce multicast concepts, frameworks, and APIs in an engaging manner that does not burden the reader with lots of theory and jargon. The book is an introduction to multicasting but assumes that the reader has a background in network programming and is proficient in C or Java. After reading the book, you will have a firm grasp on how to write a multicast program.

  • The Struts Framework

    Practical Guide for Java Programmers
    • 1st Edition
    • Sue Spielman
    • English
    Struts is an open-source framework that integrates with standard Java technologies and lets developers build web applications quickly and effectively. In much the same way that Java has overtaken C++, Struts is well poised to become the framework for web application development because of its ability to address the types of issues engineers face when building large-scale web applications. The Struts Framework: Practical Guide for Java Programmers meets the needs of this large audience--estimated today at 2.5 million Java programmers and growing. It provides the systematic exploration required by newcomers as well as the step-by-step instruction for more experienced readers eager to exploit Struts to the fullest. Devoted to the latest version of the framework (v. 1.1) and vividly illustrated with a thorough sample application throughout, this book is an essential resource for all programmers who want to be part of the next stage in the evolution of the web.

  • Mining the Web

    Discovering Knowledge from Hypertext Data
    • 1st Edition
    • Soumen Chakrabarti
    • English
    Mining the Web: Discovering Knowledge from Hypertext Data is the first book devoted entirely to techniques for producing knowledge from the vast body of unstructured Web data. Building on an initial survey of infrastructural issues—including Web crawling and indexing—Chakrabarti examines low-level machine learning techniques as they relate specifically to the challenges of Web mining. He then devotes the final part of the book to applications that unite infrastructure and analysis to bring machine learning to bear on systematically acquired and stored data. Here the focus is on results: the strengths and weaknesses of these applications, along with their potential as foundations for further progress. From Chakrabarti's work—painstaking, critical, and forward-looking—read... will gain the theoretical and practical understanding they need to contribute to the Web mining effort.

  • Network Processor Design

    Issues and Practices
    • 1st Edition
    • Mark A. Franklin + 3 more
    • English
    As the demand for digital communication networks has increased, so have the challenges in network component design. To meet ever-escalating performance, flexibility, and economy requirements, the networking industry has opted to build products around network processors. These new chips range from task-specific processors, such as classification and encryption engines, to more general-purpose packet or communications processors. Programmable yet application-specific... their designs are tailored to efficiently implement communications applications such as routing, protocol analysis, voice and data convergence, firewalls, VPNs, and QoS.Network processor design is an emerging field with issues and opportunities both numerous and formidable. To help meet this challenge, the editors of this volume created the first Workshop on Network Processors, a forum for scientists and engineers from academia and industry to discuss their latest research in the architecture, design, programming, and use of these devices. In addition to including the results of the Workshop in this volume, the editors also present specially commissioned material from practicing designers, who discuss their companies' latest network processors. Network Processor Design: Issues and Practices is an essential reference on network processors for graduate students, researchers, and practicing designers.

  • MPLS Network Management

    MIBs, Tools, and Techniques
    • 1st Edition
    • Thomas D. Nadeau
    • English
    MPLS-enabled networks are enjoying tremendous growth, but practical information on managing MPLS-enabled networks has remained hard to find. Until now. MPLS Network Management: MIBs, Tools, and Techniques is the first and only book that will help you master MPLS management technologies and techniques, as they apply to classic MPLS networks, traffic-engineered networks, and VPNs. Written by the co-author of most current MPLS management standards, it provides detailed, authoritative coverage of official MIBs, examining key topics ranging from syntax to access levels to object interaction. It also offers extensive consideration of third-party management interfaces, including tools for metering traffic and predicting traffic growth and behavior. If you're a network operator, network device engineer, or MPLS application developer, you need this book to get all you can out of all of MPLS's many capabilities.

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