Skip to main content
Elsevier
View Cart

Morgan Kaufmann

    • Data Quality

      • 1st Edition
      • December 26, 2002
      • Jack E. Olson
      • English
      • Paperback
        9 7 8 1 5 5 8 6 0 8 9 1 7
      • eBook
        9 7 8 0 0 8 0 5 0 3 6 9 1
      Data Quality: The Accuracy Dimension is about assessing the quality of corporate data and improving its accuracy using the data profiling method. Corporate data is increasingly important as companies continue to find new ways to use it. Likewise, improving the accuracy of data in information systems is fast becoming a major goal as companies realize how much it affects their bottom line. Data profiling is a new technology that supports and enhances the accuracy of databases throughout major IT shops. Jack Olson explains data profiling and shows how it fits into the larger picture of data quality.

    • Java

      • 1st Edition
      • December 23, 2002
      • Michael Sikora
      • English
      • Paperback
        9 7 8 1 5 5 8 6 0 9 0 9 9
      • eBook
        9 7 8 0 0 8 0 5 0 9 5 6 3
      If you're an experienced programmer, you already have a rock-solid foundation for learning Java. All you need is a resource that takes your experience into account and explains Java's key principles and techniques in an intelligent, efficient way. Java: Practical Guide for Programmers is precisely that resource. Here, you won't have to wade through hundreds of pages of overly simplistic material to learn the basics of Java programming. Instead, you get highly focused instruction in the core elements of Java 1.4, accompanied by carefully chosen examples and line-by-line analyses that are right to the point. You'll be astonished at how soon you can begin productive coding in Java, and how quickly your skills will progress.

    • Applying Knowledge Management

      • 1st Edition
      • December 20, 2002
      • Ian Watson
      • English
      • Paperback
        9 7 8 1 5 5 8 6 0 7 6 0 6
      • eBook
        9 7 8 0 0 8 0 4 9 9 2 7 7
      The wholesale capture and distribution of knowledge over the last thirty years has created an unprecedented need for organizations to manage their knowledge assets. Knowledge Management (KM) addresses this need by helping an organization to leverage its information resources and knowledge assets by "remembering" and applying its experience. KM involves the acquisition, storage, retrieval, application, generation, and review of the knowledge assets of an organization in a controlled way. Today, organizations are applying KM throughout their systems, from information management to marketing to human resources. Applying Knowledge Management: Techniques for Building Corporate Memories examines why case-based reasoning (CBR) is so well suited for KM. CBR can be used to adapt solutions originally designed to solve problems in the past, to address new problems faced by the organization. This book clearly demonstrates how CBR can be successfully applied to KM problems by presenting several in-depth case-studies. Ian Watson, a well-known researcher in case-based reasoning and author of the introductory book, Applying CBR: Techniques for Enterprise Systems has written this book specifically for IT managers and knowledge management system developers.

    • TCP/IP Clearly Explained

      • 4th Edition
      • December 19, 2002
      • Peter Loshin
      • English
      • Paperback
        9 7 8 1 5 5 8 6 0 7 8 2 8
      • eBook
        9 7 8 0 0 8 0 5 1 8 4 5 9
      With over 30,000 copies sold in previous editions, this fourth edition of TCP/IP Clearly Explained stands out more than ever. You still get a practical, thorough exploration of TCP/IP networking, presented in plain language, that will benefit newcomers and veterans alike. The coverage has been updated, however, to reflect new and continuing technological changes, including the Stream Control Transmission Protocol (SCTP), the Blocks architecture for application protocols, and the Transport Layer Security Protocol (TLS). The improvements go far beyond the updated material: they also include an all-new approach that examines the TCP/IP protocol stack from the top down, beginning with the applications you may already understand and only then moving deeper to the protocols that make these applications possible. You also get a helpful overview of the "life" of an Internet packet, covering all its movements from inception to final disposition. If you're looking for nothing more than information on the protocols comprising TCP/IP networking, there are plenty of books to choose from. If you want to understand TCP/IP networking - why the protocols do what they do, how they allow applications to be extended, and how changes in the environment necessitate changes to the protocols—there's only the one you hold in your hands.

    • Complete Maya Programming

      • 1st Edition
      • December 19, 2002
      • David Gould
      • English
      • Paperback
        9 7 8 1 5 5 8 6 0 8 3 5 1
      • eBook
        9 7 8 0 0 8 0 5 0 2 3 7 3
      Learning Maya, the world's leading 3D animation and effects package, is a challenge, especially for those who want to master Maya's versatile programming features in addition to its built-in tools. Finally, here is a practical, step-by-step guide that shows how to use Maya to its fullest potential, beginning with the basics. Readers of Complete Maya Programming will first gain a thorough understanding of Maya's inner workings, and then learn how to customize and extend Maya with scripts and plugins that take control and productivity to new levels.Users new to programming can apply Maya's easy scripting language MEL (Maya Embedded Language), while more advanced users can work with the C++ API (Application Progamming Interface). Both a fundamental tutorial for Maya beginners and a solid reference for experienced developers, Complete Maya Programming is every user's guide to Maya mastery.

    • Persuasive Technology

      • 1st Edition
      • December 16, 2002
      • B.J. Fogg
      • English
      • Paperback
        9 7 8 1 5 5 8 6 0 6 4 3 2
      • eBook
        9 7 8 0 0 8 0 4 7 9 9 4 1
      Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

    • Designing Data-Intensive Web Applications

      • 1st Edition
      • December 16, 2002
      • Stefano Ceri + 5 more
      • English
      • Paperback
        9 7 8 1 5 5 8 6 0 8 4 3 6
      • eBook
        9 7 8 0 0 8 0 5 0 3 9 3 6
      The most prominent Web applications in use today are data-intensive. Scores of database management systems across the Internet access and maintain large amounts of structured data for e-commerce, on-line trading, banking, digital libraries, and other high-volume sites.Developing and maintaining these data-intensive applications is an especially complex, multi-disciplinary activity, requiring all the tools and techniques that software engineering can provide. This book represents a breakthrough for Web application developers. Using hundreds of illustrations and an elegant intuitive modeling language, the authors—all internationally-know... database researchers—present a methodology that fully exploits the conceptual modeling approach of software engineering, from idea to application. Readers will learn not only how to harness the design technologies of relational databases for use on the Web, but also how to transform their conceptual designs of data-intensive Web applications into effective software components.

    • Digital Video and HD

      • 1st Edition
      • December 16, 2002
      • Charles Poynton
      • English
      • eBook
        9 7 8 0 0 8 0 5 0 4 3 0 8
      Rapidly evolving computer and communications technologies have achieved data transmission rates and data storage capacities high enough for digital video. But video involves much more than just pushing bits! Achieving the best possible image quality, accurate color, and smooth motion requires understanding many aspects of image acquisition, coding, processing, and display that are outside the usual realm of computer graphics. At the same time, video system designers are facing new demands to interface with film and computer system that require techniques outside conventional video engineering.Charles Poynton's 1996 book A Technical Introduction to Digital Video became an industry favorite for its succinct, accurate, and accessible treatment of standard definition television (SDTV). In Digital Video and HDTV, Poynton augments that book with coverage of high definition television (HDTV) and compression systems.For more information on HDTV Retail markets, go to: http://www.insightme...

    • Maintaining and Evolving Successful Commercial Web Sites

      • 1st Edition
      • December 10, 2002
      • Ashley Friedlein
      • English
      • Paperback
        9 7 8 1 5 5 8 6 0 8 3 0 6
      • eBook
        9 7 8 0 0 8 0 5 1 0 6 4 4
      Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and insist on sites that are more advanced yet easier to use, and the Web site must increasingly be integrated with the entire business even as the amount of information it handles continues to grow.Maintaining and Evolving Successful Commercial Web Sites focuses more on process, reality, and pragmatism and less on strategic theory. It provides the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects, providing answers to the following questions:*How can I better manage changes and updates to the Web site?*How can I scale up to allow more contributions to the site and more content and still maintain quality and control?*What is content management and how do I go about it?*How do I go about personalization or community building?*What is Customer Relationship Management (CRM) and how do I actually do it online?*How do I measure and report on how well the site is doing?*How do I avoid information overload?*How do I maximize the value the site creates?The book includes case studies to demonstrate candidly how the issues discussed in the book translate into reality.

    • Temporal Data & the Relational Model

      • 1st Edition
      • November 19, 2002
      • C.J. Date + 2 more
      • English
      • Paperback
        9 7 8 1 5 5 8 6 0 8 5 5 9
      • eBook
        9 7 8 0 0 8 0 5 1 8 7 1 8
      Temporal database systems are systems that provide special support for storing, querying, and updating historical and/or future data. Current DBMSs provide essentially no temporal features at all, but this situation is likely to change soon for a variety of reasons; in fact, temporal databases are virtually certain to become important sooner rather than later, in the commercial world as well as in academia. This book provides an in-depth description of the foundations and principles on which those temporal DBMSs will be built. These foundations and principles are firmly rooted in the relational model of data; thus, they represent an evolutionary step, not a revolutionary one, and they will stand the test of time.

Browse by Publisher

Academic Press

Butterworth-Heinemann

Chandos

Elsevier

Newnes

Syngress