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Elsevier

Books in Social sciences and humanities

  • Business Intelligence

    The Savvy Manager's Guide
    • 2nd Edition
    • David Loshin
    • English
    Business Intelligence: The Savvy Managers Guide, Second Edition, discusses the objectives and practices for designing and deploying a business intelligence (BI) program. It looks at the basics of a BI program, from the value of information and the mechanics of planning for success to data model infrastructure, data preparation, data analysis, integration, knowledge discovery, and the actual use of discovered knowledge. Organized into 21 chapters, this book begins with an overview of the kind of knowledge that can be exposed and exploited through the use of BI. It then proceeds with a discussion of information use in the context of how value is created within an organization, how BI can improve the ways of doing business, and organizational preparedness for exploiting the results of a BI program. It also looks at some of the critical factors to be taken into account in the planning and execution of a successful BI program. In addition, the reader is introduced to considerations for developing the BI roadmap, the platforms for analysis such as data warehouses, and the concepts of business metadata. Other chapters focus on data preparation and data discovery, the business rules approach, and data mining techniques and predictive analytics. Finally, emerging technologies such as text analytics and sentiment analysis are considered. This book will be valuable to data management and BI professionals, including senior and middle-level managers, Chief Information Officers and Chief Data Officers, senior business executives and business staff members, database or software engineers, and business analysts.

  • Nutrition in the Prevention and Treatment of Disease

    • 3rd Edition
    • Ann M. Coulston + 2 more
    • English
    Nutrition in the Prevention and Treatment of Disease, Third Edition is a comprehensive clinical nutrition textbook that integrates food issues with nutrition to provide a unique perspective to disease prevention/control. A proven classroom resource for understanding how nutrition can be used to improve health status, this book focuses on the clinical applications and disease prevention of nutrition, clearly linking the contributions of basic science to applied nutrition research and, in turn, to research-based patient care guidelines. The diversity of material makes this text useful for nutritional scientists and also for upper division nutrition course work. This new edition contains chapters that have been completed updated and features 26 new authors or co-authors. Topics include: Surgery for Severe Obesity; Snacking and Energy Balance in Humans; Phytochemicals in the Prevention and Treatment of Obesity and Its Related Cancers; Bioavailability and Metabolism of Bioactive Compounds from Foods; and Dietary Bioactive Compounds for Health. There are also discussions on bioactive components present in edible plants of particular interest for the prevention of disease; management of patients who have undergone surgical treatment for obesity; and greatly expanded coverage of biomarkers used to monitor nutrition interventions. Updated appendices include the latest dietary reference intakes. This book is aimed at upper division undergraduates and graduate students in nutrition and dietetics; professional nutritionists; dieticians; epidemiologists; general practitioners; nurse practitioners; and family medicine physicians.

  • Rational Constructivism in Cognitive Development

    • 1st Edition
    • Volume 43
    • English
    Volume 43 of Advances in Child Development and Behavior includes chapters that highlight some of the most recent research in the area of Rational Constructivism. Each chapter provides in-depth discussions, and this volume serves as an invaluable resource for Developmental or educational psychology researchers, scholars, and students.

  • Electronic Resource Management

    Practical Perspectives in a New Technical Services Model
    • 1st Edition
    • Anne Elguindi + 1 more
    • English
    A significant shift is taking place in libraries, with the purchase of e-resources accounting for the bulk of materials spending. Electronic Resource Management makes the case that technical services workflows need to make a corresponding shift toward e-centric models and highlights the increasing variety of e-formats that are forcing new developments in the field.Six chapters cover key topics, including: technical services models, both past and emerging; staffing and workflow in electronic resource management; implementation and transformation of electronic resource management systems; the role of the electronic resource librarian in discovery systems, layers and tools; and academic library consortia and the evolving role of electronic resources and technology. The leading chapters include case studies from around the world, and a concluding chapter focuses on the disruptive nature of e-books and how broad adoption of this format is emerging as the tipping point towards holistic ‘resource management’, where separate technical services processes for print and electronic resources are finally merged.

  • The Pragmatic MBA for Scientific and Technical Executives

    • 1st Edition
    • Bertrand C. Liang
    • English
    This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. It does not offer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that are easy enough to be accessible and challenging enough to hold one's interest. Its examples from pharma, IT, aircraft/navigation, and other industries highlight problems that technical professionals face daily. Written by "one of them," its credibility makes it more useful than Internet resources. Because it concentrates on pragmatic (as opposed to academic) approaches to business, it empowers technical staff to stay with the conversation--and take it to a higher level.Bertrand C. Liang, MD, PhD, MBA, is Managing Director of LCC Ventures and Executive Director of Pfenex, Inc. He is trained in molecular biology and genetics (PhD) and is a clinician (MD) with subspecialty training in neurology and oncology, and serves as a Visiting University Professor at Liaoning He University, Shenyang, China.

  • Information Services and Digital Literacy

    In Search of the Boundaries of Knowing
    • 1st Edition
    • Isto Huvila
    • English
    Despite new technologies, people do not always find information with ease. Do people still need help in finding the information they need, and if so, why? What can be made easier with new tools and techniques?Informati... Services and Digital Literacy is about the role of information services and digital literacies in the age of the social web. This title provides an alternative perspective for understanding information services and digital literacy, and argues that a central problem in the age of the social web and the culture of participation is that we do not know the premises of how we know, and how ways of interacting with information affect our actions and their outcomes. Information seeking is always a question of crossing and expanding boundaries between our earlier experiences and the unknown. We may not yet be well enough acquainted with the landscape of digital information to understand how we know, where the boundaries to our knowledge lie, how to cross them, and what consequences our actions may have.

  • Meeting the Needs of Student Users in Academic Libraries

    Reaching Across the Great Divide
    • 1st Edition
    • Michele Crump + 1 more
    • English
    Meeting the Needs of Student Users in Academic Libraries surveys and evaluates the current practice of learning commons and research services within the academic library community in order to determine if these learning spaces are functioning as intended. To evaluate their findings, the authors examine the measurement tools that libraries have used to evaluate usage and satisfaction, including contemporary anthropological studies that provide a more detailed view of the student’s approach to research. The book takes a candid look at these redesigns and asks if improvements have lived up to expectations of increased service and user satisfaction. Are librarians using these findings to inform the evolution and implementation of new service models, or have they simply put a new shade of lipstick on the pig?

  • Client-Side Attacks and Defense

    • 1st Edition
    • Sean-Philip Oriyano + 1 more
    • English
    Client-Side Attacks and Defense offers background networks against its attackers. The book examines the forms of client-side attacks and discusses different kinds of attacks along with delivery methods including, but not limited to, browser exploitation, use of rich internet applications, and file format vulnerabilities. It also covers defenses, such as antivirus and anti-spyware, intrusion detection systems, and end-user education. The book explains how to secure Web browsers, such as Microsoft Internet Explorer, Mozilla Firefox, Google Chrome, Apple Safari, and Opera. It discusses advanced Web attacks and advanced defenses against them. Moreover, it explores attacks on messaging, Web applications, and mobiles. The book concludes with a discussion on security measures against client-side attacks, starting from the planning of security. This book will be of great value to penetration testers, security consultants, system and network administrators, and IT auditors.

  • Intersection

    How Enterprise Design Bridges the Gap between Business, Technology, and People
    • 1st Edition
    • Milan Guenther
    • English
    Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the past, and instead address their relationships to people holistically. In Intersection, Milan Guenther introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow’s enterprises.This book gives designers, entrepreneurs, innovators, and leaders a model and a comprehensive vocabulary for tackling such deep-rooted challenges. The Enterprise Design framework cuts through the complexity of Strategic Design work, showing how to navigate key aspects and bridge diverging viewpoints. In 9 case studies, the author looks at the way companies like SAP, BBVA, IKEA, and Jeppesen (a Boeing Company) apply design thinking and practice to shape their enterprises. Moving from strategy to conceptual design and concrete results, Intersection shows what is relevant at which point, and what expertise to involve.

  • Ethics for Graduate Researchers

    A Cross-disciplinary Approach
    • 1st Edition
    • Cathriona Russell + 2 more
    • English
    This edited collection is intended as a primer for core concepts and principles in research ethics and as an in-depth exploration of the contextualization of these principles in practice across key disciplines. The material is nested so that readers can engage with it at different levels and depths. It is unique in that it combines an analysis of complex ethical debates about the nature of research and its governance with the best of case-based and discipline-specific approaches. It deals with the following topics in depth: in the natural sciences, it explores the scientific integrity of the researcher and the research process, human cloning as a test case for the limits to research, and the emerging ethical issues in nanotechnology; in the health sciences, it takes up the question of consent, assent and proxies, research with vulnerable groups and the ethics of clinical trials; in the social sciences, it explores the issues that arise in qualitative research, interviews and ethnography; and in the humanities, it examines contested archaeologies and research in divided societies.

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