Social sciences and humanities print books and ebooks | Elsevier

East Asian Business in the New World

1st Edition
September 7, 2016
Shaomin Li
English
Hardback
9 7 8 0 0 8 1 0 1 2 8 3 3
eBook
9 7 8 0 0 8 1 0 1 2 8 4 0

East Asian Business in the New World: Helping Old Economies Revitalize discusses how to conduct business in East Asia. The main objective of the book is to help American workers and businesses gain competitive advantages in a global marketplace in which the emerging Asian economies are rapidly becoming major players. The American economy appears to be on decline, especially relative to the rapidly rising economies in places such as China. To revitalize the American economy and those of the ‘old world’, we must pay close attention to the economies with which America competes. The objective of this book is two-fold, with an initial focus on the opportunities and challenges of doing business in East Asia that includes tactics that will help readers understand Asian economies and business practices so that they can compete more successfully in the region. Secondly, the book seeks to teach readers how the U.S. can learn from East Asia in revitalizing its own economy. This is what sets the book apart as it analyzes the social institutions in major Asian countries, including the political, economic, and cultural institutions, and then compares them with the institutions in the U.S., identifying the strengths and weaknesses of U.S. institutions and providing strategic and policy recommendations that may help the U.S. economy and American firms compete in the global marketplace.

Coding for Penetration Testers

2nd Edition
September 3, 2016
Jason Andress + 1 more
English
Paperback
9 7 8 0 1 2 8 0 5 4 7 2 7
eBook
9 7 8 0 1 2 8 0 5 4 7 3 4

Coding for Penetration Testers: Building Better Tools, Second Edition provides readers with an understanding of the scripting languages that are commonly used when developing tools for penetration testing, also guiding users through specific examples of custom tool development and the situations where such tools might be used. While developing a better understanding of each language, the book presents real-world scenarios and tool development that can be incorporated into a tester's toolkit. This completely updated edition focuses on an expanded discussion on the use of Powershell, and includes practical updates to all tools and coverage.

The Effect of Vehicle Characteristics on Road Accidents

1st Edition
September 2, 2016
I. S. Jones
English
Hardback
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Paperback
9 7 8 1 4 8 3 1 2 5 0 5 3
eBook
9 7 8 1 4 8 3 1 5 7 4 7 4

The Effect of Vehicle Characteristics on Road Accidents investigates whether vehicle characteristics related to handling and stability contribute to road accidents. Using multiple regression analysis, this book addresses driver and vehicle effects separately in order to define both the magnitude of the handling/accident causation problem as well as the relative importance of the various performance measures. This monograph is comprised of six chapters and begins with detailed studies of accidents to determine the circumstances which lead to loss of control or overturning of a car on the road, and which accidents are likely to be influenced by the handling and stability characteristics of cars. Accident rates for these types of accident are then examined for the more popular models of car. Measures of vehicle handling and stability related to accident rates are also discussed. This text will be a useful resource for motorists and road engineers as well as transportation officials.

Intelligent Vehicular Networks and Communications

1st Edition
September 1, 2016
Anand Paul + 3 more
English
Paperback
9 7 8 0 1 2 8 0 9 2 6 6 8
eBook
9 7 8 0 1 2 8 0 9 5 4 6 1

Intelligent Vehicular Network and Communications: Fundamentals, Architectures and Solutions begins with discussions on how the transportation system has transformed into today’s Intelligent Transportation System (ITS). It explores the design goals, challenges, and frameworks for modeling an ITS network, discussing vehicular network model technologies, mobility management architectures, and routing mechanisms and protocols. It looks at the Internet of Vehicles, the vehicular cloud, and vehicular network security and privacy issues. The book investigates cooperative vehicular systems, a promising solution for addressing current and future traffic safety needs, also exploring cooperative cognitive intelligence, with special attention to spectral efficiency, spectral scarcity, and high mobility. In addition, users will find a thorough examination of experimental work in such areas as Controller Area Network protocol and working function of On Board Unit, as well as working principles of roadside unit and other infrastructural nodes. Finally, the book examines big data in vehicular networks, exploring various business models, application scenarios, and real-time analytics, concluding with a look at autonomous vehicles.

Rationality

1st Edition
September 1, 2016
Tzu-Wei Hung + 1 more
English
Hardback
9 7 8 0 1 2 8 0 4 6 0 0 5
eBook
9 7 8 0 1 2 8 0 4 6 2 3 4

Rationality: Contexts and Constraints is an interdisciplinary reappraisal of the nature of rationality. In method, it is pluralistic, drawing upon the analytic approaches of philosophy, linguistics, neuroscience, and more. These methods guide exploration of the intersection between traditional scholarship and cutting-edge philosophical or scientific research. In this way, the book contributes to development of a suitably revised, comprehensive understanding of rationality, one that befits the 21st century, one that is adequately informed by recent investigations of science, pathology, non-human thought, emotion, and even enigmatic Chinese texts that might previously have seemed to be expressions of irrationalism.

Entrepreneurship in the Gulf Cooperation Council

1st Edition
August 31, 2016
Alexandrina Maria Pauceanu
English
Paperback
9 7 8 0 1 2 8 1 1 2 8 8 5
eBook
9 7 8 0 1 2 8 1 1 2 8 9 2

Entrepreneurship in the Gulf Cooperation Council: Entrepreneurship in the Gulf Cooperation Council promotes a practical approach to starting businesses, and is useful not only for students, but also to anyone seeking practical insights on the essential aspects of entrepreneurship. As a wide-ranging introduction to theories and their applications, the book covers business plans, feasibility studies, and sources of startup funds. Case studies from GCC countries make the book a useful source of guidelines for starting and managing a business.

Introduction to Business Analytics Using Simulation

1st Edition
August 31, 2016
Jonathan P. Pinder
English
Paperback
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eBook
9 7 8 0 1 2 8 1 0 4 8 6 6

Introduction to Business Analytics Using Simulation employs an innovative strategy to teach business analytics. It uses simulation modeling and analysis as mechanisms to introduce and link predictive and prescriptive modeling. Because managers can't fully assess what will happen in the future, but must still make decisions, the book treats uncertainty as an essential element in decision-making. Its use of simulation gives readers a superior way of analyzing past data, understanding an uncertain future, and optimizing results to select the best decision. With its focus on the uncertainty and variability of business, this comprehensive book provides a better foundation for business analytics than standard introductory business analytics books. Students will gain a better understanding of fundamental statistical concepts that are essential to marketing research, Six-Sigma, financial analysis, and business analytics.

International Review of Research in Developmental Disabilities

1st Edition
Volume 50
August 25, 2016
English
Hardback
9 7 8 0 1 2 8 0 4 7 8 6 6
eBook
9 7 8 0 1 2 8 0 5 1 7 8 8

International Review of Research in Developmental Disabilities provides an ongoing scholarly look at research into the causes, effects, classification systems, and syndromes, etc. of developmental disabilities. Contributors come from wide-ranging perspectives, including genetics, psychology, education, and other health and behavioral sciences.

Navigation Design and SEO for Content-Intensive Websites

1st Edition
August 21, 2016
Mario Pérez-Montoro + 1 more
English
Paperback
9 7 8 0 0 8 1 0 0 6 7 6 4
eBook
9 7 8 0 0 8 1 0 0 6 7 7 1

Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items. The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos.

The Basics of Cyber Safety

1st Edition
August 20, 2016
John Sammons + 1 more
English
Paperback
9 7 8 0 1 2 4 1 6 6 5 0 9
eBook
9 7 8 0 1 2 4 1 6 6 3 9 4

The Basics of Cyber Safety: Computer and Mobile Device Safety Made Easy presents modern tactics on how to secure computer and mobile devices, including what behaviors are safe while surfing, searching, and interacting with others in the virtual world. The book's author, Professor John Sammons, who teaches information security at Marshall University, introduces readers to the basic concepts of protecting their computer, mobile devices, and data during a time that is described as the most connected in history. This timely resource provides useful information for readers who know very little about the basic principles of keeping the devices they are connected to—or themselves—secure while online. In addition, the text discusses, in a non-technical way, the cost of connectedness to your privacy, and what you can do to it, including how to avoid all kinds of viruses, malware, cybercrime, and identity theft. Final sections provide the latest information on safe computing in the workplace and at school, and give parents steps they can take to keep young kids and teens safe online.

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