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Elsevier

Books in Business management and accounting

Our Business, Management, and Accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

  • Successes and Failures of Knowledge Management

    • 1st Edition
    • Jay Liebowitz
    • English
    Successes and Failures of Knowledge Management highlights examples from across multiple industries, demonstrating where the practice has been implemented well—and not so well—so others can learn from these cases during their knowledge management journey. Knowledge management deals with how best to leverage knowledge both internally and externally in organizations to improve decision-making and facilitate knowledge capture and sharing. It is a critical part of an organization’s fabric, and can be used to increase innovation, improve organizational internal and external effectiveness, build the institutional memory, and enhance organizational agility. Starting by establishing KM processes, measures, and metrics, the book highlights ways to be successful in knowledge management institutionalization through learning from sample mistakes and successes. Whether an organization is already implementing KM or has been reluctant to do so, the ideas presented will stimulate the application of knowledge management as part of a human capital strategy in any organization.

  • The Secrets of Successful Public Relations and Image-Making

    • 1st Edition
    • Tony Greener
    • English
    The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.

  • Managing Tourism

    • 1st Edition
    • S. Medlik
    • English

  • Building a Travel Risk Management Program

    Traveler Safety and Duty of Care for Any Organization
    • 1st Edition
    • Charles Brossman
    • English
    Building a Travel Risk Management Program: Traveler Safety and Duty of Care for Any Organization helps business and security professionals effectively manage traveler risk by showing them how to build a complete travel risk program. While global corporate travel risks are increasing exponentially, many security and business managers are not well-versed in the rapidly changing global landscape of travel risk, nor do they fully realize the multitude of risks their companies face if they don’t comply with their legal obligations—“duty of care"—for protecting their employees from foreseeable harm, which can cost a company in the form of extensive fines, productivity loss, business interruptions, stock price loss, litigation, and even potential bankruptcy. This book is the first to bridge the gap between the topics of travel management, security, and risk management. It serves as a reference point for working with other departments, including human resources and legal, paving the way for better internal cooperation for travel managers and security managers. In addition, it helps organizations craft a travel risk management program for their unique needs that incorporates the most important policies and procedures that help them comply with legal obligations.

  • Building a Corporate Culture of Security

    Strategies for Strengthening Organizational Resiliency
    • 1st Edition
    • John Sullivant
    • English
    Building a Corporate Culture of Security: Strategies for Strengthening Organizational Resiliency provides readers with the proven strategies, methods, and techniques they need to present ideas and a sound business case for improving or enhancing security resilience to senior management. Presented from the viewpoint of a leading expert in the field, the book offers proven and integrated strategies that convert threats, hazards, risks, and vulnerabilities into actionable security solutions, thus enhancing organizational resiliency in ways that executive management will accept. The book delivers a much-needed look into why some corporate security practices programs work and others don’t. Offering the tools necessary for anyone in the organization charged with security operations, Building a Corporate Culture of Security provides practical and useful guidance on handling security issues corporate executives hesitate to address until it’s too late.

  • Disasters and Public Health

    Planning and Response
    • 2nd Edition
    • Bruce W. Clements + 1 more
    • English
    Disasters and Public Health: Planning and Response, Second Edition, examines the critical intersection between emergency management and public health. It provides a succinct overview of the actions that may be taken before, during, and after a major public health emergency or disaster to reduce morbidity and mortality. Five all-new chapters at the beginning of the book describe how policy and law drive program structures and strategies leading to the establishment and maintenance of preparedness capabilities. New topics covered in this edition include disaster behavioral health, which is often the most expensive and longest-term recovery challenge in a public health emergency, and community resilience, a valuable resource upon which most emergency programs and responses depend. The balance of the book provides an in-depth review of preparedness, response, and recovery challenges for 15 public health threats. These chapters also provide lessons learned from responses to each threat, giving users a well-rounded introduction to public health preparedness and response that is rooted in experience and practice.

  • Virtual Business Models

    Entrepreneurial Risks and Rewards
    • 1st Edition
    • Karin Bryder + 2 more
    • English
    Virtual Business Models: Entrepreneurial Risks and Rewards focuses on companies with technology development, offering inspiration, guidance, and hands-on advice on how to utilize the potential of a virtual company format. The book provides an overview of key aspects of the company's activities, putting them into a comprehensive structure. In addition, both the rewards and risks of using the virtual company format are explored. The virtual company format is here defined as a company with a small dedicated core staff. The company's development is performed by strategic alliances with external resource providers. In this way, the utilization of financial resources can be optimized with cost-effective product development. The book explores this concept and why it is attractive in a start-up phase for both companies who want to remain virtual and those that eventually want to develop into integrated traditional companies.

  • Cyber Security Awareness for Accountants and CPAs

    • 1st Edition
    • Henry Dalziel + 1 more
    • English
    Cyber Security Awareness for Accountants and CPAs is a concise overview of the cyber security threats posed to companies and organizations. The book will provide an overview of the cyber threat to you, your business, your livelihood, and discuss what you need to do, especially as accountants and CPAs, to lower risk, reduce or eliminate liability, and protect reputation all related to information security, data protection and data breaches. The purpose of this book is to discuss the risk and threats to company information, customer information, as well as the company itself; how to lower the risk of a breach, reduce the associated liability, react quickly, protect customer information and the company’s reputation, as well as discuss your ethical, fiduciary and legal obligations.

  • Cyber Security Awareness for Corporate Directors and Board Members

    • 1st Edition
    • Henry Dalziel + 1 more
    • English
    Cyber Security Awareness for Corporate Directors and Board Members is a concise overview of the cyber threat to you, your business, your livelihood, and what you need to do--especially as board members and directors of boards-- to lower the risk, reduce or eliminate liability, and protect reputation. The book details the severity of the treat to companies, and what to do as corporate directors and board members to build a defense against potential breaches.

  • Chinese Migrant Entrepreneurship in Australia from the 1990s

    Case Studies of Success in Sino-Australian Relations
    • 1st Edition
    • Jia Gao
    • English
    For more than two decades Australia has not only prospered without a recession but has achieved a higher growth rate than any Western country. This achievement has been credited to Australia’s historic shift to Asia; the transformation of the relationship between these two countries is one of the most important changes in the Asia-Pacific region. However, the role of new Chinese migrants in transforming Sino-Australian relations through their entrepreneurial activities has not been deeply explored. Chinese Migrant Entrepreneurship in Australia from the 1990s adds new theoretical considerations and empirical evidence to a growing interest in entrepreneurship, and presents an account of a group of new Chinese migrant entrepreneurs who have succeeded in their business ventures significantly contributing to both Australia and China. The first chapter introduces the history between Australia and China, followed by chapters focusing on post-migration realities, economic opportunities, Chinese outbound tourism and the use of community media. The final chapter concludes with a summary.

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