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Books in Business management and accounting

Our Business, Management, and Accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

BooksJournals

    • OCEB 2 Certification Guide

      • 2nd Edition
      • July 15, 2016
      • Tim Weilkiens + 3 more
      • English
      • Paperback
        9 7 8 0 1 2 8 0 5 3 5 2 2
      • eBook
        9 7 8 0 1 2 8 1 0 9 8 4 7
      OCEB 2 Certification Guide, Second Edition has been updated to cover the new version 2 of the BPMN standard and delivers expert insight into BPM from one of the developers of the OCEB Fundamental exam, offering full coverage of the fundamental exam material for both the business and technical tracks to further certification. The first study guide prepares candidates to take—and pass—the OCEB Fundamental exam, explaining and building on basic concepts, focusing on key areas, and testing knowledge of all critical topics with sample questions and detailed answers. Suitable for practitioners, and those newer to the field, this book provides a solid grounding in business process management based on the authors’ own extensive BPM consulting experiences.

    • Advances in Industrial and Labor Relations

      • 1st Edition
      • June 30, 2016
      • David Lewin + 1 more
      • English
      • Paperback
        9 7 8 1 4 8 3 1 0 8 4 7 6
      • eBook
        9 7 8 1 4 8 3 1 0 2 1 3 9
      Advances in Industrial and Labor Relations, Volume 6 presents papers that tackle concerns in industrial and labor relations. The book is comprised of eight chapters; each chapter reviews a study that discusses issues in industrial and labor relations. The first two chapters discuss the development of models of industrial and labor relations that are not bound by characteristics, processes, and practices. Chapter 3 compares the innovations in work organization, compensation, and employee participation in decision-making. Chapter 4 examines the cause and effects of technological change at the workplace level of analysis. Chapter 5 discusses the effects of seniority-based layoffs on survivors. Chapters 6 and 7 cover the lump-sum payment system. Chapter 8 talks about the publishing performance of industrial relations academics. The text will be of interest to readers who are concerned with the development of industrial and labor relations.

    • Capital Market Integration in South Asia

      • 1st Edition
      • November 2, 2016
      • Sourajit Aiyer
      • English
      • Hardback
        9 7 8 0 0 8 1 0 1 9 0 6 1
      • eBook
        9 7 8 0 0 8 1 0 1 9 1 6 0
      Capital Market Integration in South Asia: Realizing the SAARC Opportunity discusses the potential Capital Market Products/Activities which can create closer inter-linkage of the South Asian capital markets and help local/global investors benefit from this economic opportunity. While some ideas may be implementable now; others have future promise as the regional markets further mature. The book demonstrates both retail and institutional investor interest in this combined high-growth region by offering scope for yield, diversification and risk mitigation, maximized upside from multiple growth markets, minimized downside through low-correlation constituents, and more. The book's core theme addresses the challenges towards deepening the awareness and acceptability of regional economies. Only when this happens will the asset flows increase into the regional market products, providing scale-up that will aid viability for these products.

    • The Data and Analytics Playbook

      • 1st Edition
      • August 12, 2016
      • Lowell Fryman + 2 more
      • English
      • Paperback
        9 7 8 0 1 2 8 0 2 3 0 7 5
      • eBook
        9 7 8 0 1 2 8 0 2 5 4 7 5
      The Data and Analytics Playbook: Proven Methods for Governed Data and Analytic Quality explores the way in which data continues to dominate budgets, along with the varying efforts made across a variety of business enablement projects, including applications, web and mobile computing, big data analytics, and traditional data integration. The book teaches readers how to use proven methods and accelerators to break through data obstacles to provide faster, higher quality delivery of mission critical programs. Drawing upon years of practical experience, and using numerous examples and an easy to understand playbook, Lowell Fryman, Gregory Lampshire, and Dan Meers discuss a simple, proven approach to the execution of multiple data oriented activities. In addition, they present a clear set of methods to provide reliable governance, controls, risk, and exposure management for enterprise data and the programs that rely upon it. In addition, they discuss a cost-effective approach to providing sustainable governance and quality outcomes that enhance project delivery, while also ensuring ongoing controls. Example activities, templates, outputs, resources, and roles are explored, along with different organizational models in common use today and the ways they can be mapped to leverage playbook data governance throughout the organization.

    • The Secrets of Successful Public Relations and Image-Making

      • 1st Edition
      • June 6, 2016
      • Tony Greener
      • English
      • Paperback
        9 7 8 1 4 8 3 1 0 6 8 5 4
      • eBook
        9 7 8 1 4 8 3 1 0 0 5 1 7
      The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.

    • The Wine Value Chain in China

      • 1st Edition
      • November 21, 2016
      • Roberta Capitello
      • Steve Charters + 1 more
      • English
      • Hardback
        9 7 8 0 0 8 1 0 0 7 5 4 9
      • eBook
        9 7 8 0 0 8 1 0 0 7 6 0 0
      The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism.

    • Social Media in the Marketing Context

      • 1st Edition
      • September 29, 2016
      • Cherniece J. Plume + 2 more
      • English
      • Paperback
        9 7 8 0 0 8 1 0 1 7 5 4 8
      • eBook
        9 7 8 0 0 8 1 0 1 7 5 7 9
      Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.

    • Entrepreneurship in the Gulf Cooperation Council

      • 1st Edition
      • August 31, 2016
      • Alexandrina Maria Pauceanu
      • English
      • Paperback
        9 7 8 0 1 2 8 1 1 2 8 8 5
      • eBook
        9 7 8 0 1 2 8 1 1 2 8 9 2
      Entrepreneurship in the Gulf Cooperation Council: Entrepreneurship in the Gulf Cooperation Council promotes a practical approach to starting businesses, and is useful not only for students, but also to anyone seeking practical insights on the essential aspects of entrepreneurship. As a wide-ranging introduction to theories and their applications, the book covers business plans, feasibility studies, and sources of startup funds. Case studies from GCC countries make the book a useful source of guidelines for starting and managing a business.

    • Disasters and Public Health

      • 2nd Edition
      • February 18, 2016
      • Bruce W. Clements + 1 more
      • English
      • Paperback
        9 7 8 0 1 2 8 0 1 9 8 0 1
      • eBook
        9 7 8 0 1 2 8 0 1 9 8 9 4
      Disasters and Public Health: Planning and Response, Second Edition, examines the critical intersection between emergency management and public health. It provides a succinct overview of the actions that may be taken before, during, and after a major public health emergency or disaster to reduce morbidity and mortality. Five all-new chapters at the beginning of the book describe how policy and law drive program structures and strategies leading to the establishment and maintenance of preparedness capabilities. New topics covered in this edition include disaster behavioral health, which is often the most expensive and longest-term recovery challenge in a public health emergency, and community resilience, a valuable resource upon which most emergency programs and responses depend. The balance of the book provides an in-depth review of preparedness, response, and recovery challenges for 15 public health threats. These chapters also provide lessons learned from responses to each threat, giving users a well-rounded introduction to public health preparedness and response that is rooted in experience and practice.

    • Building a Travel Risk Management Program

      • 1st Edition
      • March 31, 2016
      • Charles Brossman
      • English
      • Paperback
        9 7 8 0 1 2 8 0 1 9 2 5 2
      • eBook
        9 7 8 0 1 2 8 0 1 9 3 8 2
      Building a Travel Risk Management Program: Traveler Safety and Duty of Care for Any Organization helps business and security professionals effectively manage traveler risk by showing them how to build a complete travel risk program. While global corporate travel risks are increasing exponentially, many security and business managers are not well-versed in the rapidly changing global landscape of travel risk, nor do they fully realize the multitude of risks their companies face if they don’t comply with their legal obligations—“duty of care"—for protecting their employees from foreseeable harm, which can cost a company in the form of extensive fines, productivity loss, business interruptions, stock price loss, litigation, and even potential bankruptcy. This book is the first to bridge the gap between the topics of travel management, security, and risk management. It serves as a reference point for working with other departments, including human resources and legal, paving the way for better internal cooperation for travel managers and security managers. In addition, it helps organizations craft a travel risk management program for their unique needs that incorporates the most important policies and procedures that help them comply with legal obligations.

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