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1st Edition - February 15, 1990
Author: Tony Greener
The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover… Read more
Immediately download your ebook while waiting for your print delivery. No promo code is needed.
The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR.
Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.