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The Secrets of Successful Public Relations and Image-Making

  • 1st Edition - February 16, 2016
  • Author: Tony Greener
  • Language: English
  • Paperback ISBN:
    9 7 8 - 1 - 4 8 3 1 - 0 6 8 5 - 4
  • eBook ISBN:
    9 7 8 - 1 - 4 8 3 1 - 0 0 5 1 - 7

The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cove… Read more

The Secrets of Successful Public Relations and Image-Making

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The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR.

Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.