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Elsevier

Books in Business management and accounting

Our Business, Management, and Accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

  • Financial Institutions and Corporate Governance

    A Dynamic Model of Corporate Governance
    • 1st Edition
    • J. Holland
    • English
    This report describes a detailed model of the private corporate governance role of financial institutions and how this role is related to public corporate governance processes.The report begins by illustrating the private, implicit corporate governance process of financial institutions during good corporate performance. The second half of the report outlines a dynamic, five staged model of fund managers (FM) corporate governance influence.

  • Cost Control

    A Strategic Guide
    • 1st Edition
    • David Doyle
    • English
    The current economic climate has meant that cost control is firmly back on the corporate agenda. This edition maintains that all too often, costs are cut in a way that is actually detrimental to the company in the short and long-term. The author highlights and examines the many pitfalls managers face, and suggests a more flexible model which will offer stability and sustainability in the modern global marketplace. Getting maximum results out of organisational resources while minimising costs will continue to rank as one of the main strategic issues facing managers for many generations to come.

  • CRM

    Redefining Customer Relationship Management
    • 1st Edition
    • Jeffrey Peel
    • English
    In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.

  • Advances in Accounting

    • 1st Edition
    • Volume 19
    • Philip M J Reckers
    • English

  • Marketing Plans

    How to prepare them, how to use them
    • 5th Edition
    • Malcolm McDonald
    • English
    Marketing Plans, Fifth Edition, is a practical, step-by-step guide to marketing planning. This international, bestselling textbook from one of the world's leading marketing experts has been thoroughly revised and carefully updated with the latest developments in e-marketing, CRM, and new planning practices. Designed as a total, student-friendly resource it features: key concepts, crucial terms, examples, headlines, marketing insights, case studies, and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text.

  • Research in Accounting Regulation

    • 1st Edition
    • Volume 15
    • Gary Previts
    • English

  • Making Common Sense Common Practice

    Models for Manufacturing Excellence
    • 1st Edition
    • Ron Moore
    • English
    Make more money in the manufacturing business - but not through cost-cutting and employee layoffs. This book clearly describes how you can turn common sense into common practice to achieve superior manufacturing performance and low-cost production.Presentin... the best practices of the best manufacturing companies in the world, this book presents proven models for achieving world-class performance. Using a fictional company called Beta International, the book illustrates the success and failures of the world's premier manufacturers, illustrating a stable path of growth for almost any manufacturing company.Through the experience of Beta International, you'll see how to increase uptime, lower costs, increase market share, maximize asset utilization, apply benchmarks and best practices, and improve many other aspects that ultimately raise your company's performance to the level of world-class. 'Making Common Sense Common Practice' takes a good, hard look at plant design, procurement, parts management, installation and maintenance, training and even offers a chapter on how to implement a computerized maintenance management system.In today's tough competitive markets, 'Making Common Sense Common Practice' greatly enhances your company's chance to succeed - and profit.

  • Directory Services

    Design, Implementation and Management
    • 1st Edition
    • Nancy Cox
    • English
    To optimally design and manage a directory service, IS architects and managers must understand current state-of-the-art products. Directory Services covers Novell's NDS eDirectory, Microsoft's Active Directory, UNIX directories and products by NEXOR, MaxWare, Siemens, Critical Path and others. Directory design fundamentals and products are woven into case studies of large enterprise deployments. Cox thoroughly explores replication, security, migration and legacy system integration and interoperability. Business issues such as how to cost justify, plan, budget and manage a directory project are also included. The book culminates in a visionary discussion of future trends and emerging directory technologies including the strategic direction of the top directory products, the impact of wireless technology on directory enabled applications and using directories to customize content delivery from the Enterprise Portal. Directory Services is a comprehensive and practical guide that provides organizations and consultants with a roadmap used to create the directory enabled global enterprise. To provide the reader with the core knowledge required for designing directory services, the book discusses directory fundamentals including X.500, X.509 and LDAP as well as how to cost justify, plan, budget and manage a directory project

  • Research in Organizational Behavior

    • 1st Edition
    • Volume 23
    • Barry Staw
    • English
    This 23rd volume of Research in Organizational Behavior presents papers on a variety of topics in the field of organizational behaviour, with the twin goals of consolidating prior research and breaking new theoretical ground.

  • Marketing Plans That Work

    • 2nd Edition
    • Malcolm McDonald + 1 more
    • English
    Marketing Plans That Work, Second Edition, is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. This new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. It also adds technology to its focus in response to today's need to enhance sustainable competitive advantage. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from this book.

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