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Books in Business management and accounting

Our Business, Management, and Accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

BooksJournals

    • Marketing Plans

      • 6th Edition
      • March 13, 2007
      • Malcolm McDonald
      • English
      • eBook
        9 7 8 0 0 8 0 4 8 9 3 5 3
      Now in its 6th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices. Marketing Plans is designed as a total, user friendly learning resource. Careful use of layout and colour ensures the text has maximum clarity, and the list of learning features includes:• Key Concepts • Crucial Terms • Examples • Headlines • Marketing Insights • Case Studies • Exercises The book is established as essential reading for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text.

    • Strategic Change Management in Public Sector Organisations

      • 1st Edition
      • February 28, 2007
      • David Baker
      • English
      • Paperback
        9 7 8 1 8 4 3 3 4 1 4 1 3
      • Hardback
        9 7 8 1 8 4 3 3 4 1 9 1 8
      • eBook
        9 7 8 1 7 8 0 6 3 1 5 8 5
      This book covers all the major aspects of change management for those working in public sector and not-for-profit organisations. It summarises key theories and approaches to change management and includes detailed, worked descriptions of key techniques used in change management processes and programmes, with extensive reference to case studies drawn from a range of public sector, not-for-profit organisations and other environments.

    • Globalisation and Work in Asia

      • 1st Edition
      • February 28, 2007
      • John Burgess + 1 more
      • English
      • Hardback
        9 7 8 1 8 4 3 3 4 2 1 7 5
      • eBook
        9 7 8 1 7 8 0 6 3 2 4 4 5
      This book reviews employment conditions in Asian countries. This is the hub of the strongest growth area in the world economy and while attention has focussed on job growth and industrial transformation, there has been very little attention on employment characteristics and employment conditions. In particular, the book addresses the issue of whether globalisation, taken to mean the growing international integration of economies, is a factor that leads to a convergence of employment conditions, and more importantly, an improvement in employment conditions. The book brings together contributions on many Asian economies where these core questions are considered at both the macro level and for specified industries.

    • Vietnamese State Industry and the Political Economy of Commercial Renaissance

      • 1st Edition
      • February 28, 2007
      • Adam Fforde
      • English
      • Hardback
        9 7 8 1 8 4 3 3 4 2 2 0 5
      • eBook
        9 7 8 1 7 8 0 6 3 2 5 3 7
      This book is based upon extensive and repeated fieldwork, close observation and familiarity with institutional detail. It traces Vietnam’s early attempts to create in State Owned Enterprises (SOEs) a basis for a military-industrial complex, and the ways in which these attempts failed, which explains the nature of state commercialism through the 1980s and into recent years. Since the 1990 breakout to a market economy, Vietnam has shown outstanding development success, with rapid GDP growth, macroeconomic stability, swift poverty reduction, maintenance of social spending and extensive globalisation. Her SOEs have played a major role, not only in showing that performance gains in 1989-91 could compensate for loss of the large Soviet bloc aid program, but also as major players in the rapid economic change of the 1990s, during which the officially reported state share of GDP remained high. By the middle of the 2000s, however, a rising private sector was, in harness with a large presence of foreign companies, sharply increasing pressures upon SOEs. Against this background, the book concludes with an assessment of the extent to which Vietnam’s commercialised SOEs are now no longer seen as an effective compromise, but acting as a major hindrance to Vietnam’s development.

    • Globalization and the Chinese Retailing Revolution

      • 1st Edition
      • February 28, 2007
      • Yong Zhen
      • English
      • Hardback
        9 7 8 1 8 4 3 3 4 2 7 9 3
      • eBook
        9 7 8 1 7 8 0 6 3 2 2 9 2
      Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China's entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy.

    • International Taxation Handbook

      • 1st Edition
      • February 27, 2007
      • Greg N. Gregoriou + 1 more
      • English
      • Paperback
        9 7 8 0 7 5 0 6 8 3 7 1 5
      • eBook
        9 7 8 0 0 8 0 4 9 2 7 5 9
      International taxation is evolving in response to globalization, capital mobility, and the increased trade in services, and introduces international tax practitioner, student and researcher to the theory, practice, and international examples of the changing landscape. Models of tax competition in a flat and connected world are very different than those necessary to ensure compliance in a world dominated by cross-border flows of goods and repatriation of profits. Taxes on consumption, e-commerce, and services are looming innovations in future of international taxation. Tax coordination and standardization are immense challenges in a world in which the movement of value is increasingly subtle and hard to detect. And as corporations and individuals become more sophisticated in the internationalization of flows of capital, our models must become more sophisticated in their scope and inclusion.In the era when trade was dominated by the exchange of manufactured goods, international taxation was designed to protect domestic industries, create tax revenue, prevent evasion, and promote compliance. The traditional toolbox of customs duties, tariffs, and taxes on repatriated profits must be augmented as the movement of goods across borders represents a much smaller fraction of trade and as international taxation policy is increasingly used to attract foreign corporations rather than discourage branch offices. International taxation models that can better tax services, track international flows of capital, and allow a nation to compete in a world market for capital formation are the tools of the modern tax practitioner. International tax policy is now viewed as an integral part of economic policy. This approach is bound to accelerate as the world becomes increasingly flat and better connected. Economic progress is more and more influenced by the movement of services and information, movements that are no longer through ports but through fiber optic lines. This book contributes to the growing literature on international taxation by bringing together theory and experience, current practices and innovation, and our current understanding of some of the challenges now facing and arguably frustrating current international taxation policy. The book will create new avenues of research for scholars, a new awareness for students of International Taxation, and new possibilities for international tax practitioners. The models and examples presented here suggest that there are serious problems with measurability of flows of services and information, and points to an increasingly need for greater harmonization of international taxation, perhaps through coordinated consumption-tax oriented approaches.

    • Introduction to Precise Numerical Methods

      • 2nd Edition
      • February 23, 2007
      • Oliver Aberth
      • English
      • Hardback
        9 7 8 0 1 2 3 7 3 8 5 9 2
      • eBook
        9 7 8 0 0 8 0 4 7 1 2 0 4
      Precise numerical analysis may be defined as the study of computer methods for solving mathematical problems either exactly or to prescribed accuracy. This book explains how precise numerical analysis is constructed. The book also provides exercises which illustrate points from the text and references for the methods presented.

    • R&D and Licensing

      • 1st Edition
      • January 31, 2007
      • Kieran Comerford
      • English
      • Hardback
        9 7 8 1 8 4 3 3 4 2 3 7 3
      • Paperback
        9 7 8 1 8 4 3 3 4 2 3 6 6
      • eBook
        9 7 8 1 7 8 0 6 3 1 5 5 4
      This book explains the principles of research and development (R&D) management in an environment which is open to external sources of technology. Organisations no longer undertake all of their R&D in-house. Increasingly, companies innovate by using a combination of R&D and externally sourced technologies. R&D and Licensing shows how to integrate these into the product and process development programme, and provides extensive guidance on intellectual property, licensing and royalty negotiations. The book demonstrates how companies increase their value through the acquisition of intellectual assets.

    • Strategic Challenges and Strategic Responses

      • 1st Edition
      • January 31, 2007
      • Jifu Wang
      • English
      • Hardback
        9 7 8 1 8 4 3 3 4 2 2 2 9
      • eBook
        9 7 8 1 7 8 0 6 3 2 2 8 5
      This book focuses on the strategic challenges, strategic responses, and strategies for China's state-owned enterprises (SOE), which face significant challenges from a nationwide economic transformation towards a market economy, from rapid globalization and from increasing industrial competition. The book is based on research which has identified the dominant challenges and forces for change in China, the nature of SOE responses to those forces, and SOE performance in making the necessary transformations to compete in a global business environment.

    • Corporate Literacy

      • 1st Edition
      • January 31, 2007
      • Anne Kauhanen-Simanainen
      • English
      • Hardback
        9 7 8 1 8 4 3 3 4 2 8 0 9
      • Paperback
        9 7 8 1 8 4 3 3 4 2 6 1 8
      • eBook
        9 7 8 1 7 8 0 6 3 1 5 6 1
      This book introduces a new facet for information and knowledge management: Corporate Literacy refers to the comprehensive literacy that companies and communities need in the networked, fast changing and complex environment. The views relating to organisations and information are changing along with the changes in the operating and information environment. The concept of literacy is also expanding. It cannot anymore be observed only from an individual point of view but the attention has to be transferred to communal skills. Based of these shared skills the organisation is able to build its own information architecture and to offer its information resources for use. This book will tell the reader how Corporate Literacy is created and what kind of a strategy can be used to develop it. The book includes information architecture of a literate organisation and new roles of information professionals.

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