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Books in Business management and accounting

Our Business, Management, and Accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

    • Strategic Challenges and Strategic Responses

      • 1st Edition
      • January 31, 2007
      • Jifu Wang
      • English
      • Hardback
        9 7 8 1 8 4 3 3 4 2 2 2 9
      • eBook
        9 7 8 1 7 8 0 6 3 2 2 8 5
      This book focuses on the strategic challenges, strategic responses, and strategies for China's state-owned enterprises (SOE), which face significant challenges from a nationwide economic transformation towards a market economy, from rapid globalization and from increasing industrial competition. The book is based on research which has identified the dominant challenges and forces for change in China, the nature of SOE responses to those forces, and SOE performance in making the necessary transformations to compete in a global business environment.
    • Commercial Awareness and Business Decision Making Skills

      • 1st Edition
      • July 19, 2007
      • Paul Rodgers
      • English
      • Paperback
        9 7 8 0 7 5 0 6 8 3 8 4 5
      • eBook
        9 7 8 0 0 8 0 5 4 5 1 7 2
      This book is designed to act as a financial statement phrase book and dictionary rolled into one. It will enable those new to the financial world to draw meaning from the wealth of information contained within financial documents that were previously considered out of bounds.Furthermore, although the pages within this book will be an invaluable springboard to those starting out in the world of accountancy, its primary aim is to enable commercial managers working within every facet of a business to meet clearly defined objectives. It will enable these professionals to take commercial documents and visualise how they interact with the work of an accountant, explaining why every board of management appears to focus on financial data.
    • Introduction to Precise Numerical Methods

      • 2nd Edition
      • February 23, 2007
      • Oliver Aberth
      • English
      • Hardback
        9 7 8 0 1 2 3 7 3 8 5 9 2
      • eBook
        9 7 8 0 0 8 0 4 7 1 2 0 4
      Precise numerical analysis may be defined as the study of computer methods for solving mathematical problems either exactly or to prescribed accuracy. This book explains how precise numerical analysis is constructed. The book also provides exercises which illustrate points from the text and references for the methods presented.
    • Marketing in a Nutshell

      • 1st Edition
      • January 9, 2007
      • Mike Meldrum + 1 more
      • English
      • Paperback
        9 7 8 0 7 5 0 6 8 1 3 3 9
      • eBook
        9 7 8 0 0 8 0 4 6 8 5 5 6
      Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all.
    • International Accounting Standards

      • 1st Edition
      • July 23, 2007
      • Paul Rodgers
      • English
      • Paperback
        9 7 8 0 7 5 0 6 8 2 0 3 9
      • eBook
        9 7 8 0 0 8 0 5 4 8 6 1 6
      This handbook is aquick reference to International Accounting Standards and is designed for all those who interact with financial information, and need an accelerated route to understanding the key principles of international accounting rules.It is essential reading for all members of the management team. Members of any finance and accounting team will find it a practical summary of all the big concerns allowing relevant questions to be raised with auditors and other professionals interested in the governance of the business.Tables, diagrams and flow charts are used extensively throughout in order to make the information presented user friendly and quickly assimilated. The consequences for the non-accounting functions of a business are clearly highlighted, to give further insights into how International Accounting standards impinge on abusiness.
    • The Real Life Guide to Accounting Research (Paperback Edition)

      • 1st Edition
      • October 22, 2007
      • Christopher Humphrey + 1 more
      • English
      • Paperback
        9 7 8 0 0 8 0 4 8 9 9 2 6
      • eBook
        9 7 8 0 0 8 0 9 1 5 0 2 9
      The Real Life Guide to Accounting Research is a book that goes behind the more official presentations and accounts of research methods to explore the lived experiences, joys and mistakes of a wide range of international researchers principally working in the fields of accounting and finance, but also in management, economics and other social sciences. The authors of the articles in this book address a wide range of issues and obstacles that they have confronted at various stages in their respective research careers. In reflecting on their personal experiences, they provide practical guidance on how to overcome the types of problems that typically confront researchers in their day-to-day work.
    • Probabilistic Methods for Financial and Marketing Informatics

      • 1st Edition
      • March 19, 2007
      • Richard E. Neapolitan + 1 more
      • English
      • Paperback
        9 7 8 0 1 2 4 0 5 4 5 3 0
      • Hardback
        9 7 8 0 1 2 3 7 0 4 7 7 1
      • eBook
        9 7 8 0 0 8 0 5 5 5 6 7 6
      Probabilistic Methods for Financial and Marketing Informatics aims to provide students with insights and a guide explaining how to apply probabilistic reasoning to business problems. Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors concentrate on showing examples and using the software package Netica to represent and solve problems. The book contains unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. It shares insights about when and why probabilistic methods can and cannot be used effectively. This book is recommended for all R&D professionals and students who are involved with industrial informatics, that is, applying the methodologies of computer science and engineering to business or industry information. This includes computer science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems in order to better predict how well a product or service will do in a particular market, for instance. Typical fields where this technology is used are in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science.
    • Mergers, Acquisitions, and Other Restructuring Activities

      • 4th Edition
      • October 18, 2007
      • Donald DePamphilis
      • English
      • eBook
        9 7 8 0 0 8 0 5 5 5 9 0 4
      • eBook
        9 7 8 0 0 8 0 9 5 1 6 3 8
      Mergers, Acquisitions, and Other Restructuring Activities, Fourth Edition, is a real-world teaching tool for finance courses on mergers, acquisitions, and other restructuring activities. The author, Dr. Donald DePamphilis, shares his academic knowledge and personal experiences with over 30 such deals. The book covers 99 case studies that span every industry, country, and region worldwide demonstrate how deals are done rather than just the theory behind them, including cross-border transactions. The book is ideal for MBA and advanced undergraduate and graduate finance students taking courses in mergers & acquisitions, corporate restructuring, and corporate strategy.
    • Marketing Due Diligence

      • 1st Edition
      • January 8, 2007
      • Malcolm McDonald + 2 more
      • English
      • Paperback
        9 7 8 0 7 5 0 6 8 3 4 2 5
      • eBook
        9 7 8 0 0 8 0 4 6 9 5 6 0
      The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-• Does the promised market exist?• Will the strategy deliver the market share promised?• Will the market share create shareholder value?This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern businessSurely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added?
    • CIMA Exam Practice Kit Management Accounting Financial Strategy

      • 3rd Edition
      • January 25, 2007
      • Tony Graham
      • English
      • eBook
        9 7 8 0 0 8 0 5 4 6 7 8 0
      CIMA Exam Practice Kits consolidate learning by providing an extensive bank of practice questions. Each solution provides an in depth analysis of the correct answer and highlights why the alternatives are incorrect. CIMA Exam Practice Kits are ideal for students studying independently or attending a tutored revision course. It supplements the Official CIMA Learning Systems and CIMA Revision Cards with a wealth of additional questions and material focused purely on applying what has been learnt to passing the exam. CIMA Exam Practice Kits help students prepare with confidence for exam day, and to pass first time.