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Books in Arts and humanities

Elsevier's Arts and Humanities titles encompass a rich spectrum of scholarship that explores human culture, history, philosophy, and creative expression. These works offer deep insights into language, literature, visual arts, and critical theory, supporting the academic community in understanding diverse perspectives and cultural legacies. Designed for scholars, educators, and students, this collection bridges classic studies with contemporary issues, fostering a deeper appreciation and knowledge of the human experience.

  • The Psychology of Learning

    An Introduction for Students of Education
    • 1st Edition
    • Gordon R. Cross
    • Edmund King
    • English
    The Psychology of Learning: An Introduction for Students of Education provides a comprehensive coverage of educational psychology. The title tackles various psychological variables that play a critical role in education. The text first deals with learning theories, such as classical conditioning, operant conditioning, and the Gestalt theory. Next, selection deals with the concept of memory, which includes perception, short- and long-term memory, and forgetting. The text also talks about motivation, along with skills and language. Chapter 7 covers thinking and problem-solving, while Chapter 8 tackles intelligence and ability. The coverage of the title also includes personality and morality. The book will be of great use to student teachers, instructors, and behavioral scientists.

  • The Secrets of Successful Copywriting

    • 1st Edition
    • Patrick J. Quinn
    • English
    The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.

  • Sociology

    An Introduction for Nurses, Midwives and Health Visitors
    • 1st Edition
    • Caroline Cox
    • English
    Sociology: An Introduction for Nurses, Midwives, and Health Visitors focuses on the approaches, principles, and methodologies involved in sociology, including health care, patient care, social class, educational achievement, and kinship. The book first elaborates on health care from the classical era to the present, population structure and change, and family and kinship. Discussions focus on the family in a changing society, future of the family, population theory of Malthus, world population, developments in anatomy, physiology, and public health in Renaissance Europe, and origins in ancient Greece and Rome. The manuscript then examines social class and social stratification, education, religion, and secularization, and the provision of health care. Concerns include relationship between health care and health need, religion and total patient care, religion in contemporary society, social class and educational achievement, and social class and health. The text takes a look at the need for collaboration between nursing and sociology, sociological aspects of the care of the chronic sick, elderly, and the dying, and the sociological aspects of the care of the mentally ill, including challenges to the concept of mental illness, care of the chronic sick in institutions, and institutional care of the elderly. The manuscript is a dependable source of information for sociologists and researchers interested in sociology.

  • How to Influence Others at Work

    Psychoverbal communication for managers
    • 1st Edition
    • Dick McCann
    • English
    How to Influence Others at Work: Psychoverbal Communication for Managers discusses neuro-linguistic programming techniques for managing personnel. The book is comprised of nine chapters that tackle various issues concerning the utilization of psychoverbal communication in management. Chapter 1 discusses how conversation succeeds and fails. Chapter 2 covers working preference, and Chapter 3 deals with the planning of conversation. The book also talks about establishing rapport with operation pacing, and then discusses inquiry techniques. Diagnosing and summarizing, as well as the how-tos of leading people to solutions; proposing a convincing solution; and giving advice and handling criticism, are also covered and discussed. The text will be of great use to managers who are looking for methods in managing their employees efficiently.

  • Professional Telephone Selling

    Open Learning for Sales Professionals
    • 1st Edition
    • Sally Vince
    • English

  • Dewhurst's Practical Paediatric and Adolescent Gynaecology

    • 2nd Edition
    • D Keith Edmonds
    • English
    Dewhurst's Practical Paediatric and Adolescent Gynaecology, Second Edition, offers a practical guide for the clinician in the management of gynecological disorders of childhood and adolescence. The book begins with a discussion of patterns of gynecological disorders during childhood and adolescence. Separate chapters cover topics such as intersexuality; abnormalities of the genital tract; vulvovaginitis and other vulval lesions; and normal, precocious, and delayed puberty. Subsequent chapters examine adolescent menstrual disorders; breast lesions and abnormal stature; hirsutism and virilism; genital tract tumors; and sexual activity and its results in the 13-19-year-old.

  • Public Supplies Work

    In Principle and Practice with Particular Reference to Hospitals
    • 1st Edition
    • G. R. Sampson
    • English
    Public Supplies Work: In Principle and Practice with Particular Reference to Hospitals considers the concepts of supply management. This book is composed of 12 chapters that discuss the nature of the job of supplies officer and the organization of the supplies department. The opening chapters deal with the purchasing for the public service; influence of provisioning on purchasing arrangements; methods of purchasing supplies; making a list of approved suppliers; keeping stocks to a minimum; principles and systems of keeping records; definition of joint purchasing, central purchasing, and central storage. The succeeding chapters describe the nature, conditions, and types of contracts, as well as the management and maintenance of funds. The discussion then shifts to the importance of knowledge of commodities and its functions. The closing chapters are devoted to the classification and storage of equipment, as well as the examination of function, design, and materials of purchased items. The book can provide useful information to office administrators, students, and researchers.

  • Sexual Attraction

    • 1st Edition
    • Mark Cook + 1 more
    • English
    Sexual Attraction is a very interesting and creative study on how humans get attracted to their opposite sex, presenting scientific basis of sexual attraction among humans. This book begins by elaborating on sexual arousal in humans, which is followed by a discussion on what is sexually desirable for a person. This discussion examines physical appearance of humans that contributes to sexual attraction. The two subsequent chapters are devoted to examining sexual behaviors, particularly the interesting topic of “love at first sight” and the concept of love. This book then explains how attraction can lead to marriage, explaining how two persons sexually attracted to each other successfully prolong the attraction and have a lasting relationship. This book ends by explaining the responses of other people who believe their unattractive appearance is the cause of their dull social and sexual lives. This book will surely be of interest to anyone interested in exploring sexual attraction. Because this book is science-based, it is helpful as well to those in the field of psychology and counseling.

  • The Practice of Public Relations

    • 3rd Edition
    • Wilfred Howard
    • English
    The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.

  • Pattern Recognition by Humans and Machines

    Visual Perception
    • 1st Edition
    • Eileen C. Schwab + 1 more
    • English
    Pattern Recognitions by Humans and Machines, Volume 2: Visual Perceptions covers aspects of research on visual perception. The book discusses visual form perception, figure-ground organization, and the spatial and temporal responses of the visual system; eye movements; and visual pattern perception. The text also describes a computer vision model based on psychophysical experiments; perspectives from brain theory and artificial intelligence; and the capacity to extract shape properties and spatial relations among objects and objects' parts. Knowledge-mediated perception is also considered. Psychologists and people involved in the study of visual perceptions will find the book useful.

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