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    • XML-based Content Management

      Integration, Methodologies and Tools
      • 1st Edition
      • Ricardo Eito-Brun
      • English
      XML-based Content Management: Integration, Methodologies and Tools covers the design and deployment of XML-based solutions and how to manage content and metadata, a practice that requires a more methodological approach than those traditionally applied to the design and deployment of document and content management solutions. The extensive use of XML implies the need of adding additional activities, quality controls, and tools to the established document-management and web-application design processes. The book describes a methodology that covers the different phases of the content and metadata management lifecycle, from generation, to archiving, to compliance with existing content management and archiving standards. In addition, the book reviews the key characteristics of the tools necessary for storage, retrieval and delivery.

    • Academic Crowdsourcing in the Humanities

      Crowds, Communities and Co-production
      • 1st Edition
      • Mark Hedges + 1 more
      • English
      Academic Crowdsourcing in the Humanities lays the foundations for a theoretical framework to understand the value of crowdsourcing, an avenue that is increasingly becoming important to academia as the web transforms collaboration and communication and blurs institutional and professional boundaries. Crowdsourcing projects in the humanities have, for the most part, focused on the generation or enhancement of content in a variety of ways, leveraging the rich resources of knowledge, creativity, effort and interest among the public to contribute to academic discourse. This book explores methodologies, tactics and the "citizen science" involved.

    • Fundraising

      How to Raise Money for Your Library Using Social Media
      • 1st Edition
      • Joyce V. Garczynski
      • English
      Fundraising: How to Raise Money for Your Library Using Social Media introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use. This book presents less on best practices for specific social media platform, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags).

    • Social Justice and Library Work

      A Guide to Theory and Practice
      • 1st Edition
      • Stephen Bales
      • English
      Although they may not have always been explicitly stated, library work has always had normative goals. Until recently, such goals have largely been abstract; they are things like knowledge creation, education, forwarding science, preserving history, supporting democracy, and safeguarding civilization. The modern spirit of social and cultural critique, however, has focused our attention on the concrete, material relationships that determine human potentiality and opportunity, and library workers are increasingly seeing the institution of the library, as well as library work, as embedded in a web of relations that extends beyond the library’s traditional sphere of influence. In light of this critical consciousness, more and more library and information science professionals are coming to see themselves as change agents and front-line advocates of social justice issues. This book will serve as a guide for those library workers and related information professionals that disregard traditional ideas of "library neutrality" and static, idealized conceptions of Western culture. The book will work as an entry point for those just forming a consciousness oriented towards social justice work and will be also be of value to more experienced "transformative library workers" as an up-to-date supplement to their praxis.

    • Ethics Management in Libraries and Other Information Services

      • 1st Edition
      • Margarita Pérez Pulido
      • English
      Ethics Management in Libraries and Other Information Services presents professional ethics from a managerial point-of-view, explaining how to implement ethical management systems in libraries and information services and presenting the necessary tools needed to understand the practical application of a system of ethical management based on ISO 26000: 2010. The examples and selected case studies will be helpful to professionals, teachers and students who want to both explore and apply ethics now and in the future.

    • Social Networks in China

      • 1st Edition
      • Xianhui Che + 1 more
      • English
      Social Networks in China provides an in-depth guide to Chinese social networks, covering behaviors, usage, key issues, and future developments. Chinese scholarship and cultural idiosyncrasies in technology remain a relatively under-researched area. While such issues may be sporadically reported in popular media, it is often difficult to obtain a true understanding of authentic Chinese behaviors and practices. One such study area delves into whether Chinese users utilize technology to socialize in the same ways as people from western societies. As no book currently exists to address issues concerning Chinese social networks, this book takes on that shortage and opportunity.

    • Marketing Services and Resources in Information Organizations

      • 1st Edition
      • Zhixian George Yi
      • English
      With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010.

    • An Introduction to Bibliometrics

      New Development and Trends
      • 1st Edition
      • Rafael Ball
      • English
      An Introduction to Bibliometrics: New Development and Trends provides a comprehensible, readable and easy to read introduction to bibliometrics. Importantly, the book surveys the latest developments of bibliometrics (such as altmetrics, etc.) and how the field is likely to change over the next decade. In the literature, bibliometrics is generally discussed from one of two perspectives: (1) Purely mathematical/statist... or (2) Its sociological implications. Both approaches are very far from how most users want to apply bibliometrics. This book fills that need by providing tactics on how bibliometrics can be applied to their sphere of scientific activity.

    • The 21st Century Academic Library

      Global Patterns of Organization and Discourse
      • 1st Edition
      • Mary K. Bolin
      • English
      The 21st Century Academic Library: Global Patterns of Organization and Discourse discusses the organization of academic libraries, drawing on detailed research and data. The organization of the library follows the path of a print book or journal: acquisitions, cataloguing, circulation, reference, instruction, preservation and general administration. Most libraries still have public services and technical services, and are still very print-based in their organization, while their collections and services are increasingly electronic and virtual. This book gathers information on organizational patterns of large academic libraries in the US and Europe, providing data that could motivate libraries to adopt innovative organizational structures or assess the effectiveness of their current organizational patterns.

    • Supply Chain Management for Collection Services of Academic Libraries

      Solving Operational Challenges and Enhancing User Productivity
      • 1st Edition
      • John Wang
      • English
      Library Supply Chain Management for Collection Services of Academic Libraries: Solving Operational Challenges and Enhancing User Productivity contains three sections, each comprised of several topical chapters on a particular subject. Part One explains why supply chain management is vital to libraries. Part Two builds on Part One, beginning with a classic supply chain model, including its brief history and current development. Part Three suggests a theoretical supply chain model based on emerging technological advancements of society. This model will develop based on four components, user goals, workflow efficiency, financial stewardship and core services.

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