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    • Marketing the Best Deal in Town

      • 1st Edition
      • March 31, 2008
      • Nancy Rossiter
      • English
      • Hardback
        9 7 8 1 8 4 3 3 4 3 0 6 6
      • Paperback
        9 7 8 1 8 4 3 3 4 3 0 5 9
      • eBook
        9 7 8 1 7 8 0 6 3 1 2 7 1
      This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.

    • Managing Foreign Research and Development in the People's Republic of China

      • 1st Edition
      • March 31, 2008
      • Zheng Han
      • English
      • Hardback
        9 7 8 1 8 4 3 3 4 1 5 3 6
      • eBook
        9 7 8 1 7 8 0 6 3 2 2 5 4
      The undertaking of R&D in China by foreign organisations is explained through an analysis of the patterns of foreign investment in R&D and the motivations and challenges for undertaking R&D in China. The book provides a detailed reference source which outlines the general environment of R&D in China through governmental policies, Chinese domestic science and technology systems and contemporary developments of intellectual property protection. The practical implications for companies intending to set up R&D in China are also discussed.

    • The Rise of the Dragon

      • 1st Edition
      • February 28, 2008
      • Kerry Brown
      • English
      • Paperback
        9 7 8 1 8 4 3 3 4 4 8 1 0
      • Hardback
        9 7 8 1 8 4 3 3 4 3 5 1 6
      • eBook
        9 7 8 1 7 8 0 6 3 2 3 1 5
      Chinese economic reform has been undertaken through a series of phased reforms. The goal of Chinese economic reform was to generate sufficient surplus value to finance the modernization of the mainland Chinese economy. This book provides an assessment of where investment stands today and it's likely future role in China. It reviews China's interaction with the rest of the world as the country advances towards superpower status.

    • The Revolution Will Not Be Downloaded

      • 1st Edition
      • January 31, 2008
      • Tara Brabazon
      • English
      • Hardback
        9 7 8 1 8 4 3 3 4 4 6 0 5
      • Paperback
        9 7 8 1 8 4 3 3 4 4 5 9 9
      • eBook
        9 7 8 1 7 8 0 6 3 1 6 9 1
      This book attacks the often implicit and damaging assumption that ‘everyone’ is online and that ‘everyone’ is using online resources within the specified parameters of employers, government and national laws. This book summons a critical Web Studies, asking not only who is using particular applications, but also how and why. This remedial work is required. The concept and label of ‘Web 2.0’ is part of a wide-ranging suite of assumptions that offer simple answers to difficult questions. The term captures a desire for online collaboration and the sharing of information, performed most visibly through blogs, podcasts and wikis. Other ‘products’ that capture the Web 2.0 ideology include Google Maps, Facebook, MySpace and Flickr. Within this framework, websites no long hold information but become a platform to connect applications with users. The business applications have gained the most attention - particularly content syndication - but there are also ‘political’ initiatives overlaying this project including open communication, the sharing of data and the deep linking of web architecture.

    • Presentations for Librarians

      • 1st Edition
      • January 31, 2008
      • Lee Hilyer
      • English
      • Hardback
        9 7 8 1 8 4 3 3 4 3 0 4 2
      • Paperback
        9 7 8 1 8 4 3 3 4 3 0 3 5
      • eBook
        9 7 8 1 7 8 0 6 3 1 2 2 6
      Recent research on learning from multimedia presentations has indicated that the current way many people prepare their slide presentations may actually hinder learning. Considering the ubiquity of the PowerPoint presentation in business and in education, presenters should be concerned whether or not their audience members are effectively receiving the information they wish to impart. This issue is of special import for librarians who teach, as they often must convey complex information in a very limited amount of time. Combining the best evidence on multimedia learning with real-world practical guidelines, this book aims to provide novice and expert presenters alike with the tools they need to ensure an effective, learner-centred presentation.

    • Coping with Continuous Change in the Business Environment

      • 1st Edition
      • January 31, 2008
      • Antonie Botha + 2 more
      • English
      • Paperback
        9 7 8 1 8 4 3 3 4 3 5 5 4
      • Hardback
        9 7 8 1 8 4 3 3 4 3 5 6 1
      • eBook
        9 7 8 1 7 8 0 6 3 2 0 5 6
      Aimed at knowledge management professionals and students in the field of knowledge management, information science, information systems and software engineering, the book provides answers to the ‘what-is’ and ‘why-is’ questions with regard to knowledge management. It investigates the concepts and elements, the drivers, and challenges involved in knowledge management. In the second part of the book the ‘how’ and ‘with-what’ characteristics of knowledge management are covered. Although knowledge management is primarily concerned with non-technical issues, this book concentrates on the technical issues and challenges. A new technology framework for knowledge management is proposed to position and relate the different knowledge management technologies as well as the two key applications of knowledge management, namely knowledge portals and knowledge discovery (including text mining).

    • Instant Messaging Reference

      • 1st Edition
      • January 31, 2008
      • Rachel Bridgewater + 1 more
      • English
      • Paperback
        9 7 8 1 8 4 3 3 4 3 5 7 8
      • Hardback
        9 7 8 1 8 4 3 3 4 3 5 8 5
      • eBook
        9 7 8 1 7 8 0 6 3 1 2 3 3
      Virtual reference is a vital component in twenty-first century reference service and the time for debate over its virtues and necessity has passed. This book focuses on the practical implementation of instant messaging (IM), including privacy and security and its future potential. Targeting busy practitioners who are looking for comprehensive answers about instant messaging in particular, rather than virtual reference in general, this book addresses questions from the basics of what IM is and how it operates to the more complicated issues such as privacy and security to its future potential as a strong candidate in the virtual reference arena.

    • Management Education in Japan

      • 1st Edition
      • January 31, 2008
      • Norio Kambayashi + 2 more
      • English
      • Hardback
        9 7 8 1 8 4 3 3 4 2 1 8 2
      • eBook
        9 7 8 1 7 8 0 6 3 2 4 9 0
      The changing nature of education and training systems in Japanese firms is reviewed with focus on developments of management education in Japanese universities. Based on a contextual model, this book examines whether the MBA education system in the Japanese business schools is useful for human resource development in Japanese firms and discusses the importance of developments of Japanese-specific methods of management education.

    • Scientific Libraries

      • 1st Edition
      • January 31, 2008
      • Tomas Lidman
      • English
      • Paperback
        9 7 8 1 8 4 3 3 4 2 6 8 7
      • Hardback
        9 7 8 1 8 4 3 3 4 2 6 9 4
      • eBook
        9 7 8 1 7 8 0 6 3 1 2 1 9
      Scientific libraries have undergone dramatic changes since the end of the 1960s. This book explains and characterises these changes and main trends, and describes their consequences for libraries. The book presents an overview and an analysis of long-term developments in the field. Professionals within library and information sciences, together with students, will find the book of interest, enabling them to understand the situation of the libraries today and also prepare them for decisions about the future.

    • Knowledge Management for Services, Operations and Manufacturing

      • 1st Edition
      • January 31, 2008
      • Tom Young
      • English
      • Hardback
        9 7 8 1 8 4 3 3 4 3 2 5 7
      • Paperback
        9 7 8 1 8 4 3 3 4 3 2 4 0
      • eBook
        9 7 8 1 7 8 0 6 3 2 0 4 9
      This book is aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in services, operational or production environments. The models and techniques for KM are well defined within environments with a distinct start and finish to the activity, for example the learn before, during and after model. Knowledge Management for Services, Operations and Manufacturing focuses on environments where activity and learning are on going, and a different approach to KM has to be taken. The book provides managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Models and methodologies which can be applied or replicated in a wide variety of industries are examined and numerous case studies illustrate the journey that various companies are taking as they implement KM.

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