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    • Distributed Learning

      • 1st Edition
      • October 10, 2016
      • Tasha Maddison + 1 more
      • English
      • Paperback
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      • eBook
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      The field of distributed learning is constantly evolving. Online technology provides instructors with the flexibility to offer meaningful instruction to students who are at a distance or in some cases right on campus, but still unable to be physically present in the classroom. This dynamic environment challenges librarians to monitor, learn, adapt, collaborate, and use new technological advances in order to make the best use of techniques to engage students and improve learning outcomes and success rates. Distributed Learning provides evidence based information on a variety of issues, surrounding online teaching and learning from the perspective of librarians.

    • Successful Fundraising for the Academic Library

      • 1st Edition
      • October 7, 2016
      • Kathryn Dilworth + 1 more
      • English
      • Paperback
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      Successful Fundraising for the Academic Library: Philanthropy in Higher Education covers fundraising, a task that is often grouped into a combination role that may include, for example, the university museum or performance venue, thus diluting the opportunity for successful fundraising. Because the traditional model for higher education fundraising entails the cultivation of alumni from specific departments and colleges, the library is traditionally left out, often becoming a low-performing development area with smaller appropriations for fundraising positions. Most higher education development professionals consider the library fundraising position a stepping stone into another position with higher pay and more potential for professional advancement down the road rather than as a focus for their career. However, for universities that invest in development professionals who know how to leverage the mission of libraries to the larger alumni and friend community, the results include innovative and successful approaches to messaging that resonates with donors. This book provides information that applies to all fundraising professionals and academic leaders looking to strengthen their programs with philanthropic support, even those beyond university libraries.

    • Bridges, Pathways and Transitions

      • 1st Edition
      • October 4, 2016
      • Mahsood Shah + 1 more
      • English
      • Paperback
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      Bridges, Pathways and Transitions: International Innovations in Widening Participation shows that widening participation initiatives and policies have had a profound impact on improving access to higher education to historically marginalized groups of students from diverse socioeconomic and cultural backgrounds. The research presented provides a source of inspiration to students who are navigating disadvantage to succeed in higher education against the odds. There are stories of success in difficult circumstances, revealing the resilience and determination of individuals and collectives to fight for a place in higher education to improve chances for securing social mobility for next generations. The book also reveals that more work and policy interventions are needed to further equalize the playing field between social groups. Governments need to address the entrenched structural inequalities, particularly the effects of poverty, that prevent more academically able disadvantaged students from participating in higher education on the basis of the circumstances of their birth. Across the globe, social reproduction is far more likely than social mobility because of policies and practices that continue to protect the privilege of those in the middle and top of social structures. With the gap between rich and poor widening at a rate previously unseen, we need radical policies to equalize the playing field in fundamental ways.

    • Evaluating Demand-Driven Acquisitions

      • 1st Edition
      • October 2, 2016
      • Laura Costello
      • English
      • Paperback
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      • eBook
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      Evaluating Demand-Driven Acquisitions examines recent research in demand-driven acquisitions in an effort to develop an evaluation framework specific to demand-driven programs. The chapters in this volume focus on the criteria and methods that are used to evaluate the results of demand-driven programs in research. Case studies and pilot programs from all types of libraries—including interlibrary loan to purchase programs, catalog integrated strategies, and evidence-based collection development—help illuminate the current best practices and benchmarks for demand-driven evaluation. This book helps librarians and practitioners evaluate their existing demand-driven programs and make adjustments that could decrease costs or expand existing strategies. It is also suitable for librarians with new or emerging demand-driven programs to use as a framework for developing ongoing assessment programs or evaluating pilot programs.

    • Social Media in the Marketing Context

      • 1st Edition
      • September 29, 2016
      • Cherniece J. Plume + 2 more
      • English
      • Paperback
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      • eBook
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      Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.

    • Pathways into Information Literacy and Communities of Practice

      • 1st Edition
      • September 26, 2016
      • Dora Sales + 1 more
      • English
      • Paperback
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      • eBook
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      Pathways into Information Literacy and Communities of Practice: Teaching Approaches and Case Studies considers the specific information literacy needs of communities of practice. As such, the book fills a gap in the literature, which has treated information literacy extensively, but has not applied it to the area of communities of practice. Since every community of practice generates, seeks, retrieves, and uses resources and sources related to the cognitive structure being researched or studied, and the tasks being performed, the need arises to undertake studies focused on real user communities, especially at a graduate level. This edited collection presents contributions from an international perspective on this key topic in library and information science. Contributions are arranged into two sections, the first exploring teaching and learning processes, and the second presenting case studies in communities of practice, including, but not limited to, health, research environments, college students, and higher education.

    • The Political Economy of Business Ethics in East Asia

      • 1st Edition
      • September 23, 2016
      • Ingyu Oh + 1 more
      • English
      • Hardback
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      • eBook
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      The Political Economy of Business Ethics in East Asia: A Historical and Comparative Perspective deals with modes of ethical persuasion in both public and private sectors of the national economy in East Asia, from the periods of the fourteenth century, to the modern era. Authors in this volume ask how, and why, governments in pre-modern Joseon Korea, modern Korea, and modern Japan used moral persuasion of different kinds in designing national economic institutions. Case studies demonstrate that the concept of modes of exchange first developed by John Lie (1992) provides a more convincing explanation on the evolution of pre-modern and modern economic institutions compared with Marx’s modes of production as historically-specifi... social relations, or Smith’s free market as a terminal stage of human economic development. The pre-modern and modern cases presented in this volume reveal that different modes of exchange have coexisted throughout human history. Furthermore, business ethics or corporate social responsibility is not a purely European economic ideology because manorial, market, entrepreneurial, and mercantilist moral persuasions had widely been used by state rulers and policymakers in East Asia for their programs of advancing dissimilar modes of exchange. In a similar vein, the domination of the market and entrepreneurial modes in the twenty-first century world is also complemented by other competing modes of change, such as state welfarism, public sector economies, and protectionism.

    • The Experiential Library

      • 1st Edition
      • September 7, 2016
      • Pete McDonnell
      • English
      • Paperback
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      The Experiential Library: Transforming Academic and Research Libraries through the Power of Experiential Learning features contributions—in a relatively conversational, practical, and "how-to" format—from various academic libraries across broad educational levels that have implemented experiential learning programs, services, or resources to enhance the learning and development of both students and library employees. As academic libraries and academic librarians are seeking ways to transform themselves and create collaborative synergies within and without their institutions, this timely book suggests exciting ways to integrate experiential learning into the library’s offerings. Ranging from integrated service learning and Information Literacy instruction that "takes the class out of the classroom," to unique experiential approaches to programming like Course Exhibits and the Human Library, the book is a one-stop-shop for libraries looking to expand their repertoire. It will also help them create connections between experiential learning and their institutions' missions and contributions to student success, by grounding these programs and services on a sure methodological footing. Librarians and educators wishing to learn more about the connections between experiential learning/experientia... education and academic libraries would benefit from the advice from authors in this book.

    • Navigation Design and SEO for Content-Intensive Websites

      • 1st Edition
      • August 21, 2016
      • Mario Pérez-Montoro + 1 more
      • English
      • Paperback
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      • eBook
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      Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items. The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos.

    • Cathedrals of Learning

      • 1st Edition
      • August 9, 2016
      • Blaise Cronin
      • English
      • Paperback
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      Cathedrals of Learning: Great and Ancient Universities of Western Europe provides a conspectus of the great Western European universities, pithily tells their life stories, showcases their architectural heritage, and describes the art, literary, and natural history collections they have accumulated over the centuries. This book profiles the ancient universities and their distinctive organizational cultures, reveals their customs, ceremonies, and traditions, their quirks and quiddities, recounts their complicated histories, describes their architectural wonders (libraries, museums, anatomy theaters, botanical gardens) and treasures (rare manuscripts, antiquities, paintings, and objects d’art of all kinds), and introduces their famous alumni, distinguished scholars, Nobel Prize-winning scientists, and famously eccentric personalities. It is a book for scholars, researchers, and anyone interested in these ancient institutions that remain centers of learning in the contemporary world.

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