Navigation Design and SEO for Content-Intensive Websites
A Guide for an Efficient Digital Communication
- 1st Edition - August 21, 2016
- Latest edition
- Authors: Mario Pérez-Montoro, Lluís Codina
- Language: English
Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis… Read more
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Description
Description
Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items.
The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos.
Key features
Key features
- Focuses on the newly emerging and significant sector of content characterized by its use of multimedia: text, image and video
- Presents comprehensive coverage of sites and their combined information architecture and SEO needs
- Explores an analysis of existing best practices to offer operational proposals for the development of digital news and current affairs publications
- Analyzes academic studies by scholars working in this field
Readership
Readership
LIS Professionals, Web Designers, Information Architects, Journalists, SEO Professionals, Community Managers, Digital Marketing professionals, Content Curators and High-level bloggers
Table of contents
Table of contents
Chapter 1. Content-Intensive Sites
- 1.1. Introduction
- 1.2. Characterization of Content-Intensive Sites
- 1.3. An Opportunity for Library and Information Science
- 1.4. How the Book Is Structured
Part One. Navigation Experience Design
Chapter 2. The Basis of Navigation
- 2.1. Introduction
- 2.2. Digital Navigation
- 2.3. Navigation System Typology
- 2.4. Semantic Navigation
- 2.5. Navigation for Mobile Devices
Chapter 3. Designing User Experience
- 3.1. Introduction
- 3.2. User-Based Methodology
- 3.3. The Persona and Scenario Method
- 3.4. Card Sorting
Chapter 4. Prototyping for Navigation
- 4.1. Introduction
- 4.2. Functions of Prototyping
- 4.3. Types of Prototype
- 4.4. Prototyping Tools
Part Two. Findability and Search Experience Optimization
Chapter 5. The Essentials of Search Engine Optimization
- 5.1. Introduction
- 5.2. What Is Search Engine Optimization?
- 5.3. How Search Engines Work
- 5.4. Positioning Factors
- 5.5. Conclusions
Chapter 6. SEO for Content-Intensive Sites
- 6.1. Introduction
- 6.2. Phases of an SEO Campaign
- 6.3. A Framework for Optimizing Content on Information-Intensive Sites
- 6.4. Conclusions
Chapter 7. Mobile Web and SEO
- 7.1. Introduction
- 7.2. Mobile Web Ecosystem
- 7.3. Responsive Design
- 7.4. Query Mode and Typology
- 7.5. Conclusions and Future Prospects
Product details
Product details
- Edition: 1
- Latest edition
- Published: August 22, 2016
- Language: English
About the authors
About the authors
MP
Mario Pérez-Montoro
LC