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Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis… Read more
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Immediately download your ebook while waiting for your print delivery. No promo code needed.
Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items.
The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos.
LIS Professionals, Web Designers, Information Architects, Journalists, SEO Professionals, Community Managers, Digital Marketing professionals, Content Curators and High-level bloggers
Chapter 1. Content-Intensive Sites
Part One. Navigation Experience Design
Chapter 2. The Basis of Navigation
Chapter 3. Designing User Experience
Chapter 4. Prototyping for Navigation
Part Two. Findability and Search Experience Optimization
Chapter 5. The Essentials of Search Engine Optimization
Chapter 6. SEO for Content-Intensive Sites
Chapter 7. Mobile Web and SEO
MP
LC