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Elsevier

Butterworth-Heinemann

  • The Business Planner

    A Complete Guide to Raising Finance for Your Business
    • 1st Edition
    • Iain Maitland
    • English
    The Business Planner: A Complete Guide to Raising Finance for Your Business focuses on the steps and approaches involved in business planning aimed at increasing the financial capabilities of a business. The book first elaborates on introducing business plans and writing the commercial section. Discussions focus on detailing the market, describing products and services, listing of objectives, using a business plan, composing an introductory letter, and compiling a business plan. The text then ponders on drawing up the financial section, as well as preparing the profit budget, drafting cash flow forecast, projecting annual accounts, and examining financial requirements. The manuscript takes a look at adding the appendices, including checking the contents, positioning the appendices, and presenting the documents. The text also examines the setting up of a manufacturing business, purchasing of a shop, expanding a service agency, and starting a home-based venture. The publication is a vital source of data for businesspeople and researchers interested in the processes involved in putting up a business.

  • The Chaos Cookbook

    A Practical Programming Guide
    • 1st Edition
    • Joe Pritchard
    • English
    The Chaos Cookbook: A Practical Programming Guide discusses the use of chaos in computer programming. The book is comprised of 11 chapters that tackle various topics relevant to chaos and programming. Chapter 1 reviews the concept of chaos, and Chapter 2 discusses the iterative functions. Chapters 3 and 4 cover differential and Lorenz equations. Chapter 5 talks about strange attractors, while Chapter 6 deals with the fractal link. The book also discusses the Mandelbrot set, and then covers the Julia sets. The other fractal systems and the cellular automata are also explained. The last chapter discusses practical chaos. The book will be of great use to professionals, students, and hobbyist programmers who have an interest with the chaos systems.

  • TV & Video Engineer's Reference Book

    • 1st Edition
    • K G Jackson + 1 more
    • English
    TV & Video Engineer’s Reference Book presents an extensive examination of the basic television standards and broadcasting spectrum. It discusses the fundamental concepts in analogue and digital circuit theory. It addresses studies in the engineering mathematics, formulas, and calculations. Some of the topics covered in the book are the conductors and insulators, passive components, alternating current circuits; broadcast transmission; radio frequency propagation; electron optics in cathode ray tube; color encoding and decoding systems; television transmitters; and remote supervision of unattended transmitters. The definition and description of diagnostics in computer controlled equipment are fully covered. In-depth accounts of the microwave radio relay systems are provided. The general characteristics of studio lighting and control are completely presented. A chapter is devoted to video tape recording. Another section focuses on the mixers and special effects generators. The book can provide useful information to technicians, engineers, students, and researchers.

  • Managing Financial Resources

    • 1st Edition
    • Michael Broadbent + 1 more
    • English
    Managing Financial Resources aims to explain the principles involved in the management of financial resources. It aims to provide practicing non-financial managers with an understanding of the terms and techniques of accountancy so they may communicate more easily with and understand financial reports issued by their more accounting-aware colleagues. The book concentrates on one type of financial information—manageme... accountancy—but draws together concepts from systems analysis, organizational behavior, marketing, and other distinct disciplines to reflect the rich variety which is involved in the management of any limited resource within large organizations. Key topics discussed include published accounting statements; management decision-making, planning, and control; short- and long-term decision making in organizations; pricing decisions; and performance measurement and transfer pricing issues within divisionalized organizations. Each chapter includes problems and discussion topics ranging from open-ended case studies to problems with particular numerical answers. Suggested answers are offered at the back of the book.

  • Financial Analysis and Control

    Financial Awareness for Students and Managers
    • 1st Edition
    • Alan Birchall
    • English
    Financial Analysis and Control: Financial Awareness for Students and Managers discusses the analytical aspects of accounting. The book is comprised of 19 chapters that discuss the various concerns in analyzing accounting variables. The coverage of the text includes classwork examples and course-work case studies for topics, such as ration analysis, cash forecasting, and break-even analysis. The book also discusses pricing related topics including pricing policies, transfer pricing, and marginal cost approach to pricing. The text will be of great use to students and practitioners of accounting and financial managers. Entrepreneurs will also benefit from the book.

  • Financial Public Relations

    • 1st Edition
    • Pat Bowman + 1 more
    • English
    Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company’s relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.

  • Architect's Legal Handbook

    The Law for Architects
    • 5th Edition
    • Anthony Speaight + 1 more
    • English
    Architect's Legal Handbook: The Law for Architects, Fifth Edition is a collection of papers including those on International Work by Architects, on European community Law affecting Architects, and the Architects' Professional Indemnity Insurance. This collection is a comprehensive guideline to laws in England, Scotland, and the European community. This handbook seeks to make architects more aware of where possible legal pitfalls may lurk. Coverage is updated to include changes in English Law, Scottish Law, English Law of Contract, the Law of Tort, Architect's Appointment and Collateral Warranties, Architects' Liability, English and Scottish Land Laws, and the Standard Building Contracts in England. The origins and sources of the laws and the basic principles are explained, which guide the reader into how these are applied in the architects' relations with their clients and clients; contractors. A wider discussion is given on the topic of collateral warranties, incorporation options, and legal organizations such as partnerships and limited companies. Upon the formation of the European Community, institutions and treatises have arisen, so a review of technical harmonization and standards, right of establishment and freedom to provide services, product liability, and consumer protection is provided in order. The international workplace for British architects is also discussed, covering most countries in Europe. This collection of papers will prove useful for architects and engineers, especially those who want to put up their own architectural firms. The book can be likewise an informative source for architectural students, lawyers, and professors in business and commercial law.

  • Cases in Marketing Financial Services

    • 1st Edition
    • Christine Ennew + 2 more
    • English
    Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

  • Communicating with Normal and Retarded Children

    • 1st Edition
    • W. I. Fraser + 1 more
    • English
    Communicating with Normal and Retarded Children explores the way in which normal children acquire language and the mistakes they make. It aims to trace the common growth between professions in understanding of normal language development and the retarded person's language and to encourage research, particularly of an interdisciplinary kind. This book is organized into five main sections. The contributors provide different professional perspectives of how and why the mentally retarded get their communication wrong and what remedies can be applied. They also present their own research findings, often in little-explored areas or from a novel angle, and offer their opinion on the types and topics of research that should be carried out. This book will be of interest to academic and clinical psychologists, educators, linguists, advisors and tutors in nursing and social studies, child health doctors, psychiatrists, and a range of therapists.

  • How Designers Think

    The Design Process Demystified
    • 2nd Edition
    • Bryan Lawson
    • English
    How Designers Think: The Designing Process Demystified, Second Edition provides a comprehensive discussion of the psychology of the design process. The book is comprised of 15 chapters that are organized into three parts. The text first discusses the fundamentals of the concept of designer, designing, and design. The second part deals with design problems, including its components, model, and solutions. The last part covers the cognitive aspect of designing; the coverage of this part includes the philosophes, strategies, and tactics of design. The book will be of great interest to both students and instructors of architecture, planning, and industrial and interior design.

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