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Butterworth-Heinemann

  • 1992-Planning for Financial Services and the Insurance Sector

    • 1st Edition
    • Eurofi plc
    • English
    1992 - Planning for Financial Services and the lnsurance Sector aims to discuss important European laws and their implications for the policies of institution that render financial and insurance services. The book covers topics such as the Single European Act and its effects; company laws, mergers and acquisition, and corporate taxes; and the liberalization of capital movement, capital flows, and the European money system. Also covered are topics such as banking and insurance services in the community; the internal market, its policies, and security; and the implications of a single European market for financial services. The text is recommended for economists as well as financial and political analysts who would like to know more about the European market and the policies that govern it.

  • Fire Prevention Handbook

    • 1st Edition
    • Derek James
    • English
    Fire Prevention Handbook is a handbook on fire prevention and covers topics ranging from the so-called Fire Triangle to fire extinguishers, fixed systems, fire alarms, and workforce training. Arson, highly flammable liquids and LPG, and fire insurance are also discussed. This handbook has 13 chapters and begins with an introduction to the Fire Triangle, an elegantly simple way of illustrating the three prerequisites for a blaze—heat, fuel, and oxygen—in the context of fire prevention and fire extinguishment. Attention then turns to the causes of fire, including electrical installations and apparatus, malicious or intentional ignition, and the burning of rubbish. The following chapters focus on the basic steps of fire prevention; the legal requirements that apply to fire prevention; fixed systems; and fire alarms. The training and motivation of in-house fire teams, the hazards of highly flammable liquids and LPG, fire insurance, and how to prevent arson are also considered. This text is intended for managers or supervisors of small-to-medium size industrial plants.

  • Human Resource Issues in International Tourism

    • 1st Edition
    • Tom Baum
    • English
    Human Resource Issues in International Tourism tackles human resource related concerns in international tourism. The book is comprised of 17 chapters that are organized into three parts. Part One covers the generic human resource concerns in international tourism. Part Two presents several case studies from different countries. The last part presents a case and conceptual framework to assist the development and implementation of national human resource policies for tourism. The text will be of great interest to readers who want an insight into the human resource aspects of international tourism.

  • MSX Made Simple

    Made Simple Computerbooks
    • 1st Edition
    • Margaret Norman
    • English

  • Report Writing for Security Personnel

    • 1st Edition
    • Christopher A. Hertig + 1 more
    • English

  • Managing Tourism

    • 1st Edition
    • S. Medlik
    • English
    Managing Tourism presents research studies that analyze the trends and information on the wide spectrum of tourism activities and industries. The book is comprised of 30 chapters that are organized into 10 parts. Part One discusses the future, impacts, and significance of tourism and Part Two deals with business growth and development. The text also tackles governments, markets, and industries, and then discusses product concepts. The air transport competition is also explained in the book. Subsequent parts cover tourist management and technologies. The last two parts tackle the Third World issues and the limits and threats to tourism. The book will be of great interest to readers concerned with the various aspects of tourism.

  • The Secrets of Successful Public Relations and Image-Making

    • 1st Edition
    • Tony Greener
    • English
    The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign. The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.

  • Alarm Systems and Theft Prevention

    • 2nd Edition
    • Thad L. Weber
    • English
    Alarm Systems and Theft Prevention, Second Edition, recounts the sometimes sad, sometimes humorous, and nearly always unfortunate experiences of manufacturers, distributors, retailers, and individuals who have lost valuable merchandise, money, jewelry, or securities to criminal attacks. In most cases the losses occurred because there was a weak link: a vulnerability in the total security defense. The book presents in practical terms those weaknesses in physical security, alarm systems, or related security procedures that, when blended together, result in vulnerability. In addition to analyzing these cases and identifying the key elements of vulnerability, remedies for curing the weakness are also offered. Other sections of this book deal with the application, strengths, and limitations of security equipment. For the most part, equipment is presented from the practical viewpoint—what a security device or system will do (or not do) and how it should be applied and operated, rather than the detail of mechanical design, electrical circuitry, or laboratory theories. This book is written in layman's language and is intended to be read by people who supply, use, or need security services and equipment.

  • Pharmacology for Student and Pupil Nurses and Students in Associated Professions

    • 2nd Edition
    • Bernard R. Jones
    • English
    Pharmacology for Student and Pupil Nurses and Students in Associated Professions is based on lectures that have been updated and presented to nurses in training for the State Registration and State Enrolment Examinations and to Students in Dispensing. This book describes therapies and drug trends in the industry, as well as many types of drugs, their administration, dosage, usage, and effects. Functions of the pertinent human anatomy are included to illustrate the absorption of these drugs. This book includes a section on patient counseling; the use of the International System of Units (SI); and the immune-response process related to specialized fields of treatment. Patient counseling is undertaken for patients who will continue treatment at home. The nurse gives proper advice on the administration of the patient's medicine. SI was adopted to enhance the standardization of the unit of measurement for volume, weight, temperature, and length. This standard includes the use of the terms Celsius, millimole, and joule and the way of writing abbreviations and numbers in the Metric system. The immune-response process deals with the mechanism and related aspects concerning the two groups of cytotoxics, antimitotics and antimetabolites. The side effects of these drugs when used, for example, in chemotherapy, are discussed. This book will prove useful to pharmacists, student pharmacy technicians, professors of pharmacology, practitioners of general medicines, and specialists with interests in drug therapy.

  • The Secrets of Successful Public Relations and Image-Making

    • 1st Edition
    • Tony Greener
    • English
    The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.

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