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Elsevier

Butterworth-Heinemann

  • The Secrets of Successful Copywriting

    • 1st Edition
    • Patrick J. Quinn
    • English
    The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.

  • Illinois Criminal Trial Evidence

    • 1st Edition
    • Ralph Ruebner
    • English
    Illinois Criminal Trial Evidence is intended to assist the work of trial and appellate lawyers and judges. Illinois rules of evidence find their origins in various sources: English common law, American common law, constitutional law, Illinois statutory law, and Illinois Supreme Court rules. Illinois courts begin to selectively adopt some of the federal rules of evidence. Because Illinois is not yet an evidence code jurisdiction, it becomes more and more difficult for lawyers and judges to become thoroughly familiar with the state's rules of evidence. This book identifies those rules of evidence that are applicable to a criminal trial, explains the rules, and offers constructive criticism whenever necessary. This text also provides a table of cases used as reference on the topics discussed for each chapter. This text serves as a law school textbook or as a supplement to other law school trial and evidence publications.

  • Proceedings of the Ninth Power Systems Computation Conference

    • 1st Edition
    • Cascais Portugal
    • English

  • Labour Ward Manual

    • 2nd Edition
    • D T Y Liu + 1 more
    • English
    Labour Ward Manual, Second Edition provides guidelines for the application of obstetric knowledge to the labor ward environment. The practice of obstetrics is still an art and as such encompasses alternative approaches to achieve the same welcome end, the safety and wellbeing of both mother and child throughout labor and after delivery. The steps suggested for patient management and presentation concentrate on safety and simplicity. Throughout this book, it is stressed that the laboring woman and the fetus are the most important persons in the labor ward. This book clearly documents the emphasis on the atmosphere of ready redress by litigation; approach to women with individual needs; special care in the sensitive issue of induction; fetal monitoring; fluid replacement together with a clear protocol for management of fetal and maternal mishaps; and problems and hazards of women in the labor ward of hepatitis B or human immunodeficiency virus (AIDS) infection. This edition provides a clear concise guidance for all those involved in child birth.

  • The Secrets of Successful Public Relations and Image-Making

    • 1st Edition
    • Tony Greener
    • English
    The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.

  • A Short Course in Foundation Engineering

    • 1st Edition
    • N. E. Simons + 1 more
    • English
    A Short Course in Foundation Engineering covers definitions and principles related to foundation engineering. The first two chapters discuss effective stress and shear strength with regard to their definition, nature and computation or measurement. The third chapter covers the most convenient methods currently used to estimate the magnitude of the immediate or undrained settlement, and the fourth chapter outlines the methods of determining the safe bearing pressure of footings. The prediction of the settlement of structures and the factors affecting the accuracy of such predictions are discussed in the next chapter. The book concludes by considering the aspects of pile design. This last chapter covers the types of pile; piles in cohesive or granular soils and under lateral loads; the group action of piles; negative skin friction; and the testing of piles. The book will serve as a guide to both students and practicing civil and foundation engineers.

  • MSX Made Simple

    Made Simple Computerbooks
    • 1st Edition
    • Margaret Norman
    • English

  • Human Resource Issues in International Tourism

    • 1st Edition
    • Tom Baum
    • English
    Human Resource Issues in International Tourism tackles human resource related concerns in international tourism. The book is comprised of 17 chapters that are organized into three parts. Part One covers the generic human resource concerns in international tourism. Part Two presents several case studies from different countries. The last part presents a case and conceptual framework to assist the development and implementation of national human resource policies for tourism. The text will be of great interest to readers who want an insight into the human resource aspects of international tourism.

  • 1992-Planning for Financial Services and the Insurance Sector

    • 1st Edition
    • Eurofi plc
    • English
    1992 - Planning for Financial Services and the lnsurance Sector aims to discuss important European laws and their implications for the policies of institution that render financial and insurance services. The book covers topics such as the Single European Act and its effects; company laws, mergers and acquisition, and corporate taxes; and the liberalization of capital movement, capital flows, and the European money system. Also covered are topics such as banking and insurance services in the community; the internal market, its policies, and security; and the implications of a single European market for financial services. The text is recommended for economists as well as financial and political analysts who would like to know more about the European market and the policies that govern it.

  • Pharmacology for Student and Pupil Nurses and Students in Associated Professions

    • 2nd Edition
    • Bernard R. Jones
    • English
    Pharmacology for Student and Pupil Nurses and Students in Associated Professions is based on lectures that have been updated and presented to nurses in training for the State Registration and State Enrolment Examinations and to Students in Dispensing. This book describes therapies and drug trends in the industry, as well as many types of drugs, their administration, dosage, usage, and effects. Functions of the pertinent human anatomy are included to illustrate the absorption of these drugs. This book includes a section on patient counseling; the use of the International System of Units (SI); and the immune-response process related to specialized fields of treatment. Patient counseling is undertaken for patients who will continue treatment at home. The nurse gives proper advice on the administration of the patient's medicine. SI was adopted to enhance the standardization of the unit of measurement for volume, weight, temperature, and length. This standard includes the use of the terms Celsius, millimole, and joule and the way of writing abbreviations and numbers in the Metric system. The immune-response process deals with the mechanism and related aspects concerning the two groups of cytotoxics, antimitotics and antimetabolites. The side effects of these drugs when used, for example, in chemotherapy, are discussed. This book will prove useful to pharmacists, student pharmacy technicians, professors of pharmacology, practitioners of general medicines, and specialists with interests in drug therapy.

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