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Elsevier

Butterworth-Heinemann

  • Marketing Portfolio Planner (Office 97 version)

    (serial number only)
    • 1st Edition
    • The Marketing Process Company
    • English
    Marketing Portfolio Planner is a software-based portfolio analysis framework for DIY application and is a companion to the 4th edition of McDonald's marketing best-seller 'Marketing Plans: how to prepare them, how to use them'.This framework:* Is a powerful decision support tool for marketing and sales management* Positions each product/service market so the user can quickly analyze the key segments and prioritise sales and marketing effort* Prompts and defines key data requirements* Displays information graphically to aid understanding and communication* Supported by an extensive help system including example Portfolio PlanMarketing Portfolio Planner is available for either the Microsoft Office 97 or Office 2000 editions and requires only Microsoft Access runtime

  • Quality Management for the Technology Sector

    • 1st Edition
    • Joseph Berk + 1 more
    • English
    There are many standards, methods and perhaps most confusing, but most importantly of all acronyms in use in the field of quality management, and especially so in the field of technology-based products. From the seemingly simple concepts of ISO 9000 (and the military MIL standards from which that grew) to statistical and analytical methods like Statistical Process Control (SPC) the range of complexity and compliance is staggering. What the average quality engineer or manager needs is a simple guide to what these are, how they relate to one another and most critically how to take advantage of and implement the benefits of each. This book provides that guidance.Written by a quality consultant with over 20 years experience in precisely these fields, including work with the US Defense Department, Boeing, Lockheed-Martin, Raytheon, and many other leading companies, this book provides an easily digestible toolbox of solutions to quality and management problems for every engineer, manager and even student looking for those answers for the medium to high-technology sector manufacturing company. This is a highly practical book which includes all the major topics in quality as well as case studies from relevant real-world situations yet without the need to wade through reams of reference materials and international standards verbiage. If you need to get to the bottom of problems like these, you need this book.

  • Theory and Design of Air Cushion Craft

    • 1st Edition
    • Liang Yun + 1 more
    • English
    This definitive text describes the theory and design both of Air Cushion Vehicles (ACV) and Surface Effect Ships (SES). It begins by introducing hovercraft types and their development and application throughout the world in the last three decades, before going on to discuss the theoretical aspects of ACV and SES craft covering their hovering performance, dynamic trim over calm water, resistance, stability, manoeuvrability, skirt configuration and analysis of forces acting on the skirts, ACV and SES seakeeping, and the methodology of scaling aerodynamic and hydrodynamic forces acting on the ACV/SES from model test data. The latter chapters describe a design methodology, including design criteria and standard methods for estimating craft performance, lift system design, skirt design, hull structure, propulsion systems and power unit selection. Much technical information, data, and references to further work on hovercraft and SES design is provided. The book will be a useful reference to engineers, technicians, teachers, students (both undergraduate and postgraduate), operators etc. who are involved in ACV/SES research, design, construction and operation.

  • Marketing Plan in Colour

    • 1st Edition
    • Malcolm McDonald + 1 more
    • English
    Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process.After more than fifty years of marketing theory and practice, marketing planning still remains one of the great, unconquered challenges.This challenge continues to grow as the environments in which companies operate become increasingly hostile, abrasive and dynamic. There is a growing body of evidence to show that the difference between an organization's efficiency and effectiveness (or, in planning terms, the difference between tactics and strategy) is becoming more and more important.Today, successful chief executives and management teams are grasping the absolute necessity of understanding where their companies should be going, with this direction properly articulated in plans that identify and develop those things that make a company significantly and profitably different over time. It is not difficult to spot those organizations that have not adopted this strategic planning orientation. They reorganize with regular monotony, and more and more such firms are being taken over by more enterprising ones that have learned to drive using the strategic planning approach. Such marketing planning will never be easy. Indeed, it grows more difficult by the day. Thousands of readers of the black and white version of this title (in print since 1987) testify to the easy-to-use approach illustrated by a leading cartoonist.

  • The Theory and Practice of Worm Gear Drives

    • 1st Edition
    • Ilés Dudás
    • English
    Worm gears are special gears that resemble screws, and can be used to drive other gears. Worm gears, enable two non-touching shafts in a machine to mesh (join) together. This publication, unique in that it combines both theoretical and practical design aspects, including the latest results of research and development, provides detailed treatment of the theory and production of worm drives, as well as the overarching subject of production geometry of helicoidal surfaces.Included are mathematical models for a number of practical applications; a description of dressing equipment required; treatment of inspection and measurement; the use of intelligent systems; worm gearing for power transmission; selection criteria.

  • Chemical Risk Analysis

    A Practical Handbook
    • 1st Edition
    • Bernard Martel
    • English
    This handbook includes the principal methodological tools and data required to comprehend, evaluate and execute analysis of chemical risk in practical working situations. A unique feature of the book, in addition to the extensive theoretical treatments of the subject, is the multitude of dangerous property tables, a remarkably extensive compilation, providing data on more than 1900 products, organic and inorganic. These tables are supplemented through the text by numerous figures and other tables, helping make this publication both comprehensive and accessible.An additional feature of this book is the description of numerous experiments conducted in the author’s laboratory, designed to test the various hazard test criteria in current use. Full assessments of the results are presented and these compared with the results of other procedures in current use. This feature will provide valuable material for those engaged in research on the subject, as well as the specialist practitioner who, as the author is able to show, cannot always take the results of conventional wisdom and mandatory regulation for granted in ensuring safety.This book is intended * for safety specialists in industry who are concerned with the manipulation of chemical products * for process chemists and safety chemists who need to evaluate chemical hazards in chemical plant * for workers involved with the development of analytical procedures in industrial laboratories and in university research departments. * as an essential reference work, trainers and chemistry lecturers who wish to incorporate the subject of chemical risk in their teaching.

  • Marketing Portfolio Planner (Office 2000 version)

    (serial number only) http://www.bh.com/marketing
    • 1st Edition
    • The Marketing Process Company
    • English
    Marketing Portfolio Planner is a software-based portfolio analysis framework for DIY application and is a companion to the 4th edition of McDonald's marketing best-seller 'Marketing Plans: how to prepare them, how to use them'.http://www.bh.... framework:* Is a powerful decision support tool for marketing and sales management* Positions each product/service market so the user can quickly analyze the key segments and prioritise sales and marketing effort* Prompts and defines key data requirements* Displays information graphically to aid understanding and communication* Supported by an extensive help system including example Portfolio PlanMarketing Portfolio Planner is available for either the Microsoft Office 97 or Office 2000 editions and requires only Microsoft Access runtime

  • Managing Operational Risk in Financial Markets

    • 1st Edition
    • Amanat Hussain
    • English
    Risk Management is one of the biggest issues facing the financial markets today. 'Managing Operational Risk in Financial Markets' outlines the major issues for risk management and focuses on operational risk as a key activity in managing risk on an enterprise-wide basis. While risk management had always been an integral part of financial activity, the 1990s has seen the requirement for risk management establish itself as a key function within banks and other financial institutions. With greater emphasis on ensuring that money is not lost through adverse market conditions, counterparty failure or inappropriate controls, systems or people, risk management has become a discipline in its own right. Managing risk is now THE paramount topic within the financial sector. Recurring major losses through the 1990s has shocked financial institutions into placing much greater emphasis on risk management and controls. The collapse of Barings and losses made by Metallgescellschaft, Orange County, Diawa and Sumitomo as a result of a lack of procedures, systems or managerial control has demonstrated to organisations the need to broaden the scope of their risk management activity from merely looking at market and credit risk. This has brought into focus the need for managing operational risk. Operational risk can only be managed on an enterprise wide basis as it includes the entire process of policies, culture, procedures, expertise and systems that an institution needs in order to manage all the risks resulting from its financial transactions. In fact, in order to effectively manage market and credit risks it is necessary to have the relevant skills and expertise in the staff, technical and organisational infrastructure, as well as monitoring and control systems. As all of these are components of operational risk, it then becomes apparent that an integrated risk management approach needs to focus on operational risk.

  • CE Conformity Marking

    and New Approach Directives
    • 1st Edition
    • Ray Tricker
    • English
    CE Marking can be regarded as a product's trade passport for Europe. It is a mandatory European marking for certain product groups to indicate conformity with the essential health and safety requirements set out in the European Directive. The prime aim of the CE Directive is to ensure that "all industrial products that are placed on the market do not compromise the safety and health of users when properly installed, maintained and used in accordance with their intended purpose. Users and third parties should be provided with a high level of protection and the devices should attain the performance levels claimed by the manufacturer." This book explains the meaning of CE Marking, its history, how the Directive can affect all manufacturers of industrial products, its current status, its associated quality management requirements, and how manufacturers can easily and cost-effectively meet the requirements for CE Conformance.

  • Preventing Corporate Embezzlement

    • 1st Edition
    • Paul Shaw + 1 more
    • English
    Internal loss is one of the most costly forms of loss. Embezzlement is one of the least detected and prosecuted forms of internal theft. Preventing Corporate Embezzlement is a professional reference that offers solutions. Managers, auditors and others charged with protecting assets must achieve a heightened awareness of embezzlement. They need to recognize and understand the opportunities, methods, and varieties of embezzlement, as well as establish internal controls that will prevent and detect embezzlement.

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