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Books in Social sciences and humanities

    • The Psychology of Learning and Motivation

      • 1st Edition
      • Volume 56
      • English
      The Psychology of Learning and Motivation series publishes empirical and theoretical contributions in cognitive and experimental psychology, ranging from classical and instrumental conditioning to complex learning and problem solving. Each chapter thoughtfully integrates the writings of leading contributors, who present and discuss significant bodies of research relevant to their discipline. Volume 56 includes chapters on such varied topics as emotion and memory interference, electrophysiology, mathematical cognition, and reader participation in narrative.
    • Content Strategy at Work

      Real-world Stories to Strengthen Every Interactive Project
      • 1st Edition
      • Margot Bloomstein
      • English
      Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content… so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.
    • Fundamentals of Cognitive Neuroscience

      A Beginner's Guide
      • 1st Edition
      • Bernard Baars + 1 more
      • English
      Fundamentals of Cognitive Neuroscience is a comprehensive and easy-to-follow guide to cognitive neuroscience. Winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, this book was written by two leading experts in the field to be highly accessible to undergraduates with limited neuroscience training. It covers all aspects of the field—the neural framework, sight, sound, consciousness, learning/memory, problem solving, speech, executive control, emotions, socialization and development—in a student-friendly format with extensive pedagogy and ancillaries to aid both the student and professor. This introductory text takes a unique thematic approach, guiding students along a clear path to understand the latest findings whether or not they have a background in neuroscience. It includes case studies and everyday examples designed to help students understand the more challenging aspects of the material. It is richly illustrated with carefully selected color graphics to enhance understanding. Enhanced pedagogy highlights key concepts for the student and aids in teaching. Chapter outlines, study questions, glossary, and image collection are also available on the student's companion website. Ancillary support saves instructors time and facilitates learning; test questions, image collection, and lecture slides are available on the instructor's manual website. This book will be of interest to undergraduate students in Neuroscience, Psychology, and related disciplines that teach cognitive neuroscience.
    • Enhancing Learning and Teaching Through Student Feedback in Engineering

      • 1st Edition
      • Chenicheri Sid Nair + 2 more
      • English
      Student feedback has appeared in the forefront of higher education quality, particularly the issues of effectiveness and the use of student feedback to affect improvement in higher education teaching and learning, and other areas of the students’ tertiary experience. Despite this, there has been a relative lack of academic literature available, especially in a book format. This book focuses on the experiences of academics, higher education leaders and managers with expertise in these areas.Enhancing Learning and Teaching through Student Feedback in Engineering is the first in a series on student feedback focusing on a specific discipline, in this case engineering. It expands on topics covered in the previous book, by the same authors. Valuable contributions have been made from a variety of experts in the area of higher education quality and student feedback in the field of engineering.
    • Philosophy of Linguistics

      • 1st Edition
      • English
      Philosophy of Linguistics investigates the foundational concepts and methods of linguistics, the scientific study of human language. This groundbreaking collection, the most thorough treatment of the philosophy of linguistics ever published, brings together philosophers, scientists and historians to map out both the foundational assumptions set during the second half of the last century and the unfolding shifts in perspective in which more functionalist perspectives are explored. The opening chapter lays out the philosophical background in preparation for the papers that follow, which demonstrate the shift in the perspective of linguistics study through discussions of syntax, semantics, phonology and cognitive science more generally. The volume serves as a detailed introduction for those new to the field as well as a rich source of new insights and potential research agendas for those already engaged with the philosophy of linguistics. Part of the Handbook of the Philosophy of Science series edited by: Dov M. Gabbay, King's College, London, UK;Paul Thagard, University of Waterloo, Canada; and John Woods, University of British Columbia, Canada.
    • Traits of a Jackass Manager

      A How-Not-To Guide for Managers Old and New
      • 1st Edition
      • Charles A. Sennewald
      • English
      Do you take credit for your employees' ideas? Hire your own relatives? Withhold crucial information from your staff? If so, you may be a jackass manager. Now help is at hand--read this short how-not-to guide, have a good laugh, and learn how to manage employees more productively. Whether you're just beginning your career as a supervisor or already have years of management experience, you’ll appreciate the useful pointers and cartoons in Traits of a Jackass Manager. Of course you may also recognize some bosses you've encountered yourself over the years. Either way, this quick primer will get you thinking, and talking, about how you can make your organization happier and more efficient. You may get more game-changing advice from the jackass than from all those thick books on management theory!
    • Encyclopedia of Applied Ethics

      • 2nd Edition
      • Ruth Chadwick
      • English
      The Encyclopedia of Applied Ethics, Second Edition, Four Volume Set addresses both the physiological and the psychological aspects of human behavior. Carefully crafted, well written, and thoroughly indexed, the encyclopedia helps users - whether they are students just beginning formal study of the broad field or specialists in a branch of psychology - understand the field and how and why humans behave as we do. The work is an all-encompassing reference providing a comprehensive and definitive review of the field. A broad and inclusive table of contents ensures detailed investigation of historical and theoretical material as well as in-depth analysis of current issues. Several disciplines may be involved in applied ethics: one branch of applied ethics, for example, bioethics, is commonly explicated in terms of ethical, legal, social, and philosophical issues. Editor-in-Chief Ruth Chadwick has put together a group of leading contributors ranging from philosophers to practitioners in the particular fields in question, to academics from disciplines such as law and economics. The 376 chapters are divided into 4 volumes, each chapter falling into a subject category including Applied Ethics; Bioethics; Computers and Information Management; Economics/Business; Environmental Ethics; Ethics and Politics; Legal; Medical Ethics; Philosophy/Theories; Social; and Social/Media.
    • Finding official British Information

      Official Publishing in the Digital Age
      • 1st Edition
      • Jane Inman + 1 more
      • English
      Examining the different bodies that publish official material, this book describes the types of material published, how it is made available and how it is recorded. Finding Official British Information focuses on the digital availability of official information and considers how much is now freely available on the web and how to locate it as well as addressing issues of web only publishing. It covers public bodies in the UK and includes publications issued by central and local government as well as the devolved assemblies and the many other organisations that issue official publications.
    • An Evaluation of the Benefits and Value of Libraries

      • 1st Edition
      • Viveca Nyström + 1 more
      • English
      An Evaluation of the Benefits and Value of Libraries provides guidance on how to evaluate libraries and contains many useful examples of methods that can be used throughout this process. There is substantial focus on the importance of goals and objectives, along with advice on strategies that can be used in the case of libraries that may not be well resourced for conducting surveys. The text will be useful as a handbook, and does not assume prior knowledge of finance or economics. A guide on how to conduct a cost-benefit analysis on library services and a discussion on how to use scenario analysis and the persona method is provided, as are examples of customer surveys, for users and non-users alike.
    • Low Tech Hacking

      Street Smarts for Security Professionals
      • 1st Edition
      • Terry Gudaitis + 4 more
      • English
      Low Tech Hacking teaches your students how to avoid and defend against some of the simplest and most common hacks. Criminals using hacking techniques can cost corporations, governments, and individuals millions of dollars each year. While the media focuses on the grand-scale attacks that have been planned for months and executed by teams and countries, there are thousands more that aren't broadcast. This book focuses on the everyday hacks that, while simple in nature, actually add up to the most significant losses. It provides detailed descriptions of potential threats and vulnerabilities, many of which the majority of the information systems world may be unaware. It contains insider knowledge of what could be your most likely low-tech threat, with timely advice from some of the top security minds in the world. Author Jack Wiles spent many years as an inside penetration testing team leader, proving that these threats and vulnerabilities exist and their countermeasures work. His contributing authors are among the best in the world in their respective areas of expertise. The book is organized into 8 chapters covering social engineering; locks and ways to low tech hack them; low tech wireless hacking; low tech targeting and surveillance; low tech hacking for the penetration tester; the law on low tech hacking; and information security awareness training as a countermeasure to employee risk. This book will be a valuable resource for penetration testers, internal auditors, information systems auditors, CIOs, CISOs, risk managers, fraud investigators, system administrators, private investigators, ethical hackers, black hat hackers, corporate attorneys, and members of local, state, and federal law enforcement.