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Books in Social sciences and humanities

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    • Neuroscience for Addiction Medicine: From Prevention to Rehabilitation - Methods and Interventions

      • 1st Edition
      • Volume 224
      • January 19, 2016
      • English
      • Hardback
        9 7 8 0 4 4 4 6 3 7 1 6 1
      • eBook
        9 7 8 0 4 4 4 6 3 7 4 0 6
      Neuroscience for Addiction Medicine: From Prevention to Rehabilitation - Methods and Interventions is the latest volume from Progress in Brain Research focusing on new trends and developments in addiction research. This established international series examines major areas of basic and clinical research within neuroscience, as well as popular emerging subfields such as addiction. This volume takes an integrated approach to review and summarize some of the most recent progress from the subfield of addiction research, with particular emphasis on potential applications in a clinical setting.

    • Present-Day Russian Psychology

      • 1st Edition
      • June 3, 2016
      • Neil O'Connor
      • English
      • Paperback
        9 7 8 1 4 8 3 2 1 2 7 8 4
      • eBook
        9 7 8 1 4 8 3 2 2 6 2 1 7
      Present-Day Russian Psychology is the first comprehensive survey of Russian psychological literature written by bilingual psychologists. This book is composed of seven chapters, and begins with a description of the orienting reflex and the voluntary control of motor behavior. The next chapter discusses the reasons for the disparity between the development of engineering psychology in Russia and in the West and some vigorous attempts by Soviet investigators to close this gap. These topics are followed by discussions on abnormal psychology and psychotherapy, the analysis of psycholinguistic psychology, the studies of child development. The remaining chapters highlight some significant psychological observations to Russian laboratories. This book will be of value to psychologists and historians.

    • Psychology of Learning and Motivation

      • 1st Edition
      • Volume 64
      • January 18, 2016
      • English
      • Hardback
        9 7 8 0 1 2 8 0 4 7 3 9 2
      • eBook
        9 7 8 0 1 2 8 0 5 1 1 8 4
      Psychology of Learning and Motivation publishes empirical and theoretical contributions in cognitive and experimental psychology, ranging from classical and instrumental conditioning to complex learning and problem solving. Each chapter thoughtfully integrates the writings of leading contributors, who present and discuss significant bodies of research relevant to their discipline. Volume 64 includes chapters on such varied topics as causal reasoning, the role of affordances in memory, technology-based support for older adult communication in safety-critical domains and what edge-based masking effects can tell us about cognition.

    • Advertising

      • 4th Edition
      • June 3, 2016
      • Frank Jefkins
      • English
      • Paperback
        9 7 8 0 4 3 4 9 8 5 5 4 8
      • eBook
        9 7 8 1 4 8 3 1 8 3 1 8 3
      Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.

    • Toward a Consensus on Military Service

      • 1st Edition
      • June 6, 2016
      • Andrew J. Goodpaster + 2 more
      • English
      • Paperback
        9 7 8 0 0 8 0 2 9 3 9 8 1
      • eBook
        9 7 8 1 4 8 3 1 3 8 2 4 4
      Toward a Consensus on Military Service: Report of the Atlantic Council's Working Group on Military Service compiles the work of several authors who are all members of Working Group on Military service. Each chapter tackles relevant issues regarding the U.S. peacetime military volunteer force, such as its previous experiences and future prospects. The opening chapter covers the setting, which in turn provides a geopolitical overview of the issues faced by the U.S. military. The next chapter discusses the history of American military recruitment system, from colonial times up to the last draft era. Chapter 3 tackles the present and future of the U.S. security requirements, while the next chapter discusses the concept of an all-volunteer force as well as its implications. The fifth chapter provides an analysis of the experience and prospects of military reserves in the all-volunteer era. Chapter 6 discusses the possible repercussions of an all-volunteer forces as well as the possible remedy of such predicament. Chapter 7 explains several recruitment options for both active and reserve forces, while the Chapter 8 discusses the use of a compulsory military service when an all-volunteer system is proven inadequate. The ninth chapter examines the relationship between how the U.S. military builds up its military manpower and how it affects U.S. society both morally and ethically. The last chapter provides recommendation based on the information inferred from the previous chapter.

    • Handbook of the Economics of Population Aging

      • 1st Edition
      • Volume 1A-1B
      • November 21, 2016
      • John Piggott + 1 more
      • English
      • Hardback
        9 7 8 0 4 4 4 6 3 4 0 5 4
      • eBook
        9 7 8 0 4 4 4 6 3 4 0 4 7
      Handbook of the Economics of Population Aging synthesizes the economic literature on aging and the subjects associated with it, including social insurance and healthcare costs, both of which are of interest to policymakers and academics. These volumes, the first of a new subseries in the Handbooks in Economics, describe and analyze scholarship created since the inception of serious attention began in the late 1970s, including information from general economics journals, from various field journals in economics, especially, but not exclusively, those covering labor markets and human resource issues, from interdisciplinary social science and life science journals, and from papers by economists published in journals associated with gerontology, history, sociology, political science, and demography, amongst others.

    • The Practice of Public Relations

      • 3rd Edition
      • June 3, 2016
      • Wilfred Howard
      • English
      • Paperback
        9 7 8 0 4 3 4 9 0 7 8 7 8
      • eBook
        9 7 8 1 4 8 3 1 8 3 1 0 7
      The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.

    • Handbook of the Economics of Population Aging

      • 1st Edition
      • Volume 1A
      • November 29, 2016
      • John Piggott + 1 more
      • English
      • Hardback
        9 7 8 0 4 4 4 5 3 8 4 2 0
      • eBook
        9 7 8 0 4 4 4 5 3 8 4 3 7
      Handbook of the Economics of Population Aging, Volume 1A, provides the economic literature on aging and associated subjects, including social insurance and healthcare costs. This text explores the economic literature on aging and associated subjects, including social insurance, health care costs, the interests of policymakers, and the role of academics. As the first of two volumes, users will find it a great resource on the topics associated with the economics of aging. Together with its companion, volume 1B, this work includes literature that has appeared in general economics journals, in various field journals in economics, especially, but not exclusively, those covering labor market and human resource issues, information from interdisciplinary social science and life science journals, and data presented in papers by economists published in journals associated with gerontology, history, sociology, political science, and demography, amongst others.

    • The Plays of Grillparzer

      • 1st Edition
      • June 6, 2016
      • George A. Wells
      • C. V. Russell + 1 more
      • English
      • Paperback
        9 7 8 0 0 8 0 1 2 9 4 9 5
      • eBook
        9 7 8 1 4 8 3 1 4 0 2 9 2
      The Plays of Grillparzer presents a compilation of the works of Franz Grillparzer, a famous Austrian dramatist, with emphasis on the significant features of his dramatic technique. This book presents some generalizations about what characterizes his tragedies and makes them effective. Comprised of five chapters, this book starts with an overview of Grillparzer's two plays for the popular stage, namely, Die Ahnfrau (1897) and Der Traum ein Leben (1834). This text then reviews the characteristics of Grillparzer's Greek tragedies wherein he prefers direct action to narrative. Other chapters examine the classic spirit of his second poetic drama, Sappho, which is characterized as halfway between a tragedy of fate and a tragedy of character. The final chapter examines the characterization in Grillparzer's third play, Libussa, wherein he uses an unusual extent to explain a situation, or the speaker's plans and emotions. This book is a valuable resource for readers who are interested in Franz Grillparzer's works.

    • Pattern Recognition by Humans and Machines

      • 1st Edition
      • June 3, 2016
      • Eileen C. Schwab + 1 more
      • English
      • Paperback
        9 7 8 0 1 2 6 3 1 4 0 4 5
      • eBook
        9 7 8 1 4 8 3 2 1 4 2 6 9
      Pattern Recognitions by Humans and Machines, Volume 2: Visual Perceptions covers aspects of research on visual perception. The book discusses visual form perception, figure-ground organization, and the spatial and temporal responses of the visual system; eye movements; and visual pattern perception. The text also describes a computer vision model based on psychophysical experiments; perspectives from brain theory and artificial intelligence; and the capacity to extract shape properties and spatial relations among objects and objects' parts. Knowledge-mediated perception is also considered. Psychologists and people involved in the study of visual perceptions will find the book useful.

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