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Elsevier

Books in Business management and accounting

Our Business, Management, and Accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

  • Marketing Due Diligence

    Reconnecting Strategy to Share Price
    • 1st Edition
    • Malcolm McDonald + 2 more
    • English
    At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners. By failing to consider and manage the business risk associated with their strategies, they deliver returns below the cost of capital and neglect the firm's raison d'etre. The board needs a way of holding these marketers to account. Marketing Due Diligence is a new process which has emerged from years of research at Cranfield, one of Europe's leading business schools. It blends proven ideas from strategic and financial management with new concepts about organisational effectiveness to create a process that directly connects marketing strategy to shareholder value. CEOs and CFOs cannot afford to operate without Marketing Due Diligence. Bad marketing directors cannot afford to work with it.

  • Cash Flow Forecasting

    • 1st Edition
    • Andrew Fight
    • English
    Budgets are like road maps -- they provide a direction for a corporates financial management. Balance sheets and statements of revenues also provide insights into how well a company is following that direction. But cash flow and cash flow forecasts are what guide the day-to-day itinerary for an organization. Budgets and cash flow are dynamic -- adjustments and changes can and should occur. If you understand what you are looking at, you can use cash flow to create better budgets and thus more accurate cash flow forecasting.Cash Flow Forecasting outlines the techniques required to undertake a detailed analysis of the cash flow dynamics of the business from both a historical and forward looking perspective. Cash Flow Forecasting explains how to: * Determine appropriate cash flow figures from pro forma financial statements * Interpret detailed cash flow forecasts and understand the difference between profit and cash flow * Conserve or generate cash in the short term * Evaluate different methods of project evaluation * Recognize the limitations of accounting information in valuing companies

  • The Sarbanes-Oxley Act

    Overview and Implementation Procedures
    • 1st Edition
    • Michael F. Holt
    • English
    The Sarbanes-Oxley Act is a mandatory requirement for all corporations listed in the US. Compliance is not an option. This book is written as a “working manual” for the senior management to grasp the Act and its implications. It provides a section by section overview of the Act and the appropriate action to take in each case. There is coverage of how UK companies listed in, or doing business with America also have to comply with the Sarbanes-Oxley Act. A description of the UK version of SOX is also included. The Appendix describes the (minor) variations for Canadian listed corporations based on Ontario Securities Commission and British Columbia Securities Commission rules.

  • Accounting, the Social and the Political

    Classics, Contemporary and Beyond
    • 1st Edition
    • Norman B. Macintosh + 1 more
    • English
    This book contains 35 carefully selected and abridged versions of scholarly financial and managerial research articles by world-class researchers ranging across a wide spectrum of the social, political and philosophical sides of financial and managerial accounting information and practices to focus on accounting's wider role and impact on organizations and society at large.While each article was substantially culled in order to highlight its central findings and its unique approach, care was exercised to maintain the integrity of the authors' work. The result is a collection of readily accessible research including: classics and seminal articles, a selection of more contemporary articles, and recent articles that go beyond the conventional. Thus, the book pushes the boundaries beyond that of conventional accounting thought and research.This anthology will be of interest especially to graduate students since it provides a broad sampling of influential research studies presented in a highly accessible format. It should also be of vital interest to sophisticated practitioners who are concerned about the current state of the accounting world in the wake of the recent cascade of so-called "accounting scandals". The hope also is to help bridge the gap between the practitioners' and the scholarly researchers' Worlds.

  • Business Continuity and Disaster Recovery for InfoSec Managers

    • 1st Edition
    • John Rittinghouse PhD CISM + 1 more
    • English
    Every year, nearly one in five businesses suffers a major disruption to its data or voice networks or communications systems. Since 9/11 it has become increasingly important for companies to implement a plan for disaster recovery. This comprehensive book addresses the operational and day-to-day security management requirements of business stability and disaster recovery planning specifically tailored for the needs and requirements of an Information Security Officer. This book has been written by battle tested security consultants who have based all the material, processes and problem- solving on real-world planning and recovery events in enterprise environments world wide.John has over 25 years experience in the IT and security sector. He is an often sought management consultant for large enterprise and is currently a member of the Federal Communication Commission's Homeland Security Network Reliability and Interoperability Council Focus Group on Cybersecurity, working in the Voice over Internet Protocol workgroup. James has over 30 years experience in security operations and technology assessment as a corporate security executive and positions within the intelligence, DoD, and federal law enforcement communities. He has a Ph.D. in information systems specializing in information security and is a member of Upsilon Pi Epsilon (UPE), the International Honor Society for the Computing and Information Disciplines. He is currently an Independent Consultant.

  • Marketing Plans for Service Businesses

    A Complete Guide
    • 2nd Edition
    • Malcolm McDonald + 1 more
    • English
    Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector a well as upper level students.

  • Advances in International Accounting

    • 1st Edition
    • Volume 18
    • J. Timothy Sale
    • English
    Advances in International Accounting is a refereed, academic research annual, that is devoted to publishing articles about advancements in the development of accounting and its related disciplines from an international perspective. This serial examines how these developments affect the financial reporting and disclosure practices, taxation, management accounting practices, and auditing of multinational corporations, as well as their effect on the education of professional accountants worldwide. Advances in International Accounting welcomes traditional and alternative approaches, including theoretical research, empirical research, applied research, and cross-cultural studies.

  • IM Instant Messaging Security

    • 1st Edition
    • John Rittinghouse PhD CISM + 1 more
    • English
    There is a significant need for a comprehensive book addressing the operational and day-to-day security management requirements. IM, used in enterprise networks can easily be reconfigured and allow for potentially nonstop exposure; they require the level of security be scrutinized carefully. This includes inherent security flaws in various network architectures that result in additional risks to otherwise secure converged networks. A few books cover components of the architecture, design, theory, issues, challenges, and recommended policies for IM security, but none of them address IM issues in a manner that is useful for the day-to-day operations and management of enterprise networks. IM Security is intended to bridge this gap. There are no current books that cover components of the architecture, design, theory, issues, challenges, and recommended policies for IM security. No book we know of addresses IM security in a manner useful for day-to-day operations and management of IM-capable networks in today’s corporate environment.

  • Research in Organizational Behavior

    An Annual Series of Analytical Essays and Critical Reviews
    • 1st Edition
    • Volume 26
    • Barry Staw + 1 more
    • English
    This twenty-sixth volume of Research in Organizational Behavior presents a set of well-crafted and thoughtful essays on a series of research topics. They range from efforts to redirect the study of leadership, to analyses of interpersonal relationships, to considerations of cross-cultural issues in organizing work, to discussions of institutional and environmental forces on organizational outcomes. Each of these essays includes a thorough review of the relevant literature, and more importantly, pushes that literature forward with new conceptual analysis and theory. In short, these essays continue the spirit of "rigorous eclecticism" that has exemplified the annual publication of ROB. As a collection, this year's set of essays provides a healthy advance for the field of organizational behavior. They are examples of serious scholarship that extend and challenge our current thinking about organizations and the behavior of its participants. Many of these chapters will take their place among the best presented by the Research in Organizational Behavior series. • Revisiting the Meaning of Leadership• When and How Team Leaders Matter• Normal Act of Irrational Trust: Motivated Attributions and the Trust Development Process• Gender Stereotypes and Negotiation Performance: An Examination of Theory and Research• Third-Party Reactions to Employee (Mis)treatment: A Justice Perspective• Subgroup Dynamics in Internationally Distributed Teams: Ethnocentrism or Cross-National Learning?• Protestant Relational Ideology: The Cognitive Underpinnings and Organizational Implications of an American Anomaly• Isomorphism In Reverse: Institutional Theory as an Explanation For Recent Increases in Intraindustry Heterogeneity and Managerial Discretion• The Red Queen: History-Dependent Competition Among Organizations

  • Advances in Accounting

    • 1st Edition
    • Volume 21
    • Philip M J Reckers
    • English
    Now in its twenty-first edition, Advances in Accounting continues to provide an important forum for discourse among and between academic and practicing accountants on issues of significance to the future of the discipline. Emphasis continues to be placed on original commentary, critical analysis and creative research - research that promises to substantively advance our understanding of financial markets, behavioral phenomenon and regulatory policy. Technology and aggressive global competition have propelled tremendous changes over the two decades since AIA was founded. A wide array of unsolved questions continues to plague a profession under fire in the aftermath of one financial debacle after another and grabbling with the advent of international accounting standards. This volume of Advances in Accounting not surprisingly includes articles reflective of recent focus on corporate governance, earnings management and the influence of the CEO, the accuracy of earnings forecasts and the value relevance or voluntary and mandated disclosures. This volume also looks at challenges facing the academic community with respect to technology and addresses pedagogical advances holding promise. AIA continues its commitment to the global arena by publishing research with an international perspective in the International Section inaugurated in Volume 20. As never before the accounting profession is seeking ways to reinvent itself and recapture relevance and credibility. AIA likewise continues to champion forward thinking research.

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