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Books in Business management and accounting

Our Business, Management, and Accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

  • Marketing Due Diligence

    Reconnecting Strategy to Share Price
    • 1st Edition
    • Malcolm McDonald + 2 more
    • English
    At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners. By failing to consider and manage the business risk associated with their strategies, they deliver returns below the cost of capital and neglect the firm's raison d'etre. The board needs a way of holding these marketers to account. Marketing Due Diligence is a new process which has emerged from years of research at Cranfield, one of Europe's leading business schools. It blends proven ideas from strategic and financial management with new concepts about organisational effectiveness to create a process that directly connects marketing strategy to shareholder value. CEOs and CFOs cannot afford to operate without Marketing Due Diligence. Bad marketing directors cannot afford to work with it.

  • The Sarbanes-Oxley Act

    Overview and Implementation Procedures
    • 1st Edition
    • Michael F. Holt
    • English
    The Sarbanes-Oxley Act is a mandatory requirement for all corporations listed in the US. Compliance is not an option. This book is written as a “working manual” for the senior management to grasp the Act and its implications. It provides a section by section overview of the Act and the appropriate action to take in each case. There is coverage of how UK companies listed in, or doing business with America also have to comply with the Sarbanes-Oxley Act. A description of the UK version of SOX is also included. The Appendix describes the (minor) variations for Canadian listed corporations based on Ontario Securities Commission and British Columbia Securities Commission rules.

  • Cash Flow Forecasting

    • 1st Edition
    • Andrew Fight
    • English
    Budgets are like road maps -- they provide a direction for a corporates financial management. Balance sheets and statements of revenues also provide insights into how well a company is following that direction. But cash flow and cash flow forecasts are what guide the day-to-day itinerary for an organization. Budgets and cash flow are dynamic -- adjustments and changes can and should occur. If you understand what you are looking at, you can use cash flow to create better budgets and thus more accurate cash flow forecasting.Cash Flow Forecasting outlines the techniques required to undertake a detailed analysis of the cash flow dynamics of the business from both a historical and forward looking perspective. Cash Flow Forecasting explains how to: * Determine appropriate cash flow figures from pro forma financial statements * Interpret detailed cash flow forecasts and understand the difference between profit and cash flow * Conserve or generate cash in the short term * Evaluate different methods of project evaluation * Recognize the limitations of accounting information in valuing companies

  • Accounting, the Social and the Political

    Classics, Contemporary and Beyond
    • 1st Edition
    • Norman B. Macintosh + 1 more
    • English
    This book contains 35 carefully selected and abridged versions of scholarly financial and managerial research articles by world-class researchers ranging across a wide spectrum of the social, political and philosophical sides of financial and managerial accounting information and practices to focus on accounting's wider role and impact on organizations and society at large.While each article was substantially culled in order to highlight its central findings and its unique approach, care was exercised to maintain the integrity of the authors' work. The result is a collection of readily accessible research including: classics and seminal articles, a selection of more contemporary articles, and recent articles that go beyond the conventional. Thus, the book pushes the boundaries beyond that of conventional accounting thought and research.This anthology will be of interest especially to graduate students since it provides a broad sampling of influential research studies presented in a highly accessible format. It should also be of vital interest to sophisticated practitioners who are concerned about the current state of the accounting world in the wake of the recent cascade of so-called "accounting scandals". The hope also is to help bridge the gap between the practitioners' and the scholarly researchers' Worlds.

  • Business Continuity and Disaster Recovery for InfoSec Managers

    • 1st Edition
    • John Rittinghouse PhD CISM + 1 more
    • English
    Every year, nearly one in five businesses suffers a major disruption to its data or voice networks or communications systems. Since 9/11 it has become increasingly important for companies to implement a plan for disaster recovery. This comprehensive book addresses the operational and day-to-day security management requirements of business stability and disaster recovery planning specifically tailored for the needs and requirements of an Information Security Officer. This book has been written by battle tested security consultants who have based all the material, processes and problem- solving on real-world planning and recovery events in enterprise environments world wide.John has over 25 years experience in the IT and security sector. He is an often sought management consultant for large enterprise and is currently a member of the Federal Communication Commission's Homeland Security Network Reliability and Interoperability Council Focus Group on Cybersecurity, working in the Voice over Internet Protocol workgroup. James has over 30 years experience in security operations and technology assessment as a corporate security executive and positions within the intelligence, DoD, and federal law enforcement communities. He has a Ph.D. in information systems specializing in information security and is a member of Upsilon Pi Epsilon (UPE), the International Honor Society for the Computing and Information Disciplines. He is currently an Independent Consultant.

  • Marketing Plans for Service Businesses

    A Complete Guide
    • 2nd Edition
    • Malcolm McDonald + 1 more
    • English
    Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector a well as upper level students.

  • Advances in International Accounting

    • 1st Edition
    • Volume 18
    • J. Timothy Sale
    • English
    Advances in International Accounting is a refereed, academic research annual, that is devoted to publishing articles about advancements in the development of accounting and its related disciplines from an international perspective. This serial examines how these developments affect the financial reporting and disclosure practices, taxation, management accounting practices, and auditing of multinational corporations, as well as their effect on the education of professional accountants worldwide. Advances in International Accounting welcomes traditional and alternative approaches, including theoretical research, empirical research, applied research, and cross-cultural studies.

  • International Financial Reporting Standards in Depth

    • 1st Edition
    • Robert Kirk
    • English
    This book reflects IFRS as of the preparation of the text during 2004, and as far as possible up to the date of first publication in July 2005. Accounting Standards in Depth contains a: * Brief summary of the relevant international accounting standards * Selection of questions illustrating how international standards are used in practice and provide useful revision practice for those attempting accountancy examsThe book starts with an introduction to the standard setting process, as well as looking at the development of IASB. It examines the framework for the preparation and presentation of financial statements which underpins the practice of financial accounting.The intention of the book is that the reader will be tested on basic numerical application, on an understanding of the underlying theory, and on presentation of financial statements under the international regulatory framework. The questions have been carefully chosen to test the readers ability to write good practical reports, perform calculations, and present both extracts and full sets of financial statements.

  • Managing Microsoft's Remote Installation Services

    • 1st Edition
    • Soren Rasmussen + 1 more
    • English
    BRIEF DESCRIPTION OF CONTENT: The authors have been working with Remote Installation Services since its birth in 1999. We are really enthusiastic about working with it. From their experiences from very different customers with very different requirements to their Windows infrastructure environment, they have gained a tremendous deal of experience and in-depth knowledge with Remote Installation Services that other people can benefit from. This includes basic understanding, a lot of theory and best-practices, but also how you can stretch Remote Installation Services to really do what any system or network administrator would require. This information is essential for anyone wishing to implement Remote Installation Services and use the advanced features and tools it contains. There is much more than up grades, adding and deleting programs from a central administrator that can be done In addition it can save the cost adding a costly third party software package like Alteris to the enterprise network. This is the reason that the authors are now gathering all the experience and knowledge, and focusing on forming a single point of entry to everything you must know about Remote Installation Services in form of a book. Note based on my (TRS) and reviewers comments the book will be over 320 pages as authors ad numerous consulting client examples and illustrations UNIQUE FEATURE: Book is excellent companion to Windows and Exchange series and WMI books by Lissoir: Authors are top quality IBM Consultants

  • IM Instant Messaging Security

    • 1st Edition
    • John Rittinghouse PhD CISM + 1 more
    • English
    There is a significant need for a comprehensive book addressing the operational and day-to-day security management requirements. IM, used in enterprise networks can easily be reconfigured and allow for potentially nonstop exposure; they require the level of security be scrutinized carefully. This includes inherent security flaws in various network architectures that result in additional risks to otherwise secure converged networks. A few books cover components of the architecture, design, theory, issues, challenges, and recommended policies for IM security, but none of them address IM issues in a manner that is useful for the day-to-day operations and management of enterprise networks. IM Security is intended to bridge this gap. There are no current books that cover components of the architecture, design, theory, issues, challenges, and recommended policies for IM security. No book we know of addresses IM security in a manner useful for day-to-day operations and management of IM-capable networks in today’s corporate environment.

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