Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.
Transmedia is a technique of delivering a single piece of content in individual parts via different media and communication platforms (books, films, TV shows, games, live performances, etc.). In the book transmedia is considered as a case-in-point for the need to rethink library cataloguing and metadata practices in a new, heterogeneous information environment where the ability to bring together information from various sources into a meaningful whole becomes a critical information skill. Transmedia sheds new light on some of the long-existing questions of bibliographic information organisation (the definition of work, modelling of bibliographic relationships, subject analysis of fiction, etc.) and introduces libraries to new, transient and interactive media forms such as interactive fiction, gaming events, or performances. The book investigates how various theories and practices of bibliographic information organisation can be applied to transmedia, focusing on the solutions provided by the new bibliographic conceptual model IFLA LRM, as well as linked open data models and standards. It strongly advocates collaborative practices and reuse of knowledge that underpin an emerging vision of the library catalogue as a 'mediation tool' that assembles, links and integrates information across a variety of communication contexts.
Libraries have historically played a role as a community builder, providing resources and spaces where knowledge can be archived, shared and created. They can also play a pivotal role in fostering the public’s understanding of science and scientific processes. From makerspaces to data visualization labs to exhibits, many libraries already delve into scientific explorations and many more could join them. Scientists often need to include "broader impacts" goals in grant proposals, but they might not know where to begin or feel that they do not have the time to devote to public engagement. This is where libraries and librarians can help. Research in science communication also supports tapping into libraries for public engagement with science. Studies show that it is important for scientists to present findings in an apolitical way—not aligning with one solution or one way of thinking and not being seen as an activist (Druckman, 2015; Jamieson & Hardy, 2014). One of the core tenets of librarians and libraries is to present information in a neutral way. Research also shows that Informal conversations about science can have a greater effect on people than reading about it online or hearing about it on the news (Eveland & Cooper, 2013). Again, libraries can play a role in fostering these types of conversations. Given this landscape, this book will demonstrate concrete ways that libraries and librarians can play a role in fostering public engagement with science. In addition to background information on the current landscape of public knowledge and understanding of science, it will also include best practices and case studies of different types of programming and services that libraries can offer. Often libraries do not jump to mind when people think about science education or science literacy, and many librarians do not come from a science background. Literature on science programming and sharing science is largely absent from the library field. This book will help give confidence to librarians that they can participate in engaging the public with science. At the same time, it will provide a conduit to bring informal science educators, communication officers from universities or research organizations who share scientific discoveries with the public, and librarians together to explore ways to align their work to promote scientific literacy for all.
Marine Propellers and Propulsion, Fourth Edition, offers comprehensive, cutting edge coverage to equip marine engineers, naval architects or anyone involved in propulsion and hydrodynamics with essential job knowledge. Propulsion technology is a complex, multidisciplinary topic with design, construction, operational and research implications. Drawing on experience from a long and varied career in consulting, research, design and technical investigation, John Carlton examines hydrodynamic theory, materials and mechanical considerations, and design, operation and performance. Connecting essential theory to practical problems in design, analysis and operational efficiency, the book is an invaluable resource, packed with hard-won insights, detailed specifications and data.
Science Libraries in the Self Service Age: Developing New Services, Targeting New Users suggests ways in which libraries can remain relevant to their institution. This book describes the myriad of new services and user communities which science librarians have recently incorporated into their routines. Where applicable, the book focuses on both researcher needs and the simple economics that emphasize the need for new service development. Science librarians will have to adapt to changing behaviors and needs if they want to remain a part of their organization’s future. As this trend has hastened science librarians to develop new services, many of them aimed at audiences or user groups which had not typically used the library, this book provides timely tactics on which to build a cohesive plan.
Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution’s use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library.
Modeling of Transport Demand explains the mechanisms of transport demand, from analysis to calculation and forecasting. Packed with strategies for forecasting future demand for all transport modes, the book helps readers assess the validity and accuracy of demand forecasts. Forecasting and evaluating transport demand is an essential task of transport professionals and researchers that affects the design, extension, operation, and maintenance of all transport infrastructures. Accurate demand forecasts are necessary for companies and government entities when planning future fleet size, human resource needs, revenues, expenses, and budgets. The operational and planning skills provided in Modeling of Transport Demand help readers solve the problems they face on a daily basis. Modeling of Transport Demand is written for researchers, professionals, undergraduate and graduate students at every stage in their careers, from novice to expert. The book assists those tasked with constructing qualitative models (based on executive judgment, Delphi, scenario writing, survey methods) or quantitative ones (based on statistical, time series, econometric, gravity, artificial neural network, and fuzzy methods) in choosing the most suitable solution for all types of transport applications.
Health sciences librarians need to optimize collaborating with others in their institutions and beyond. An understanding of what leads to successful collaborations is beneficial and empowering. By using case studies of varieties of collaborations, Strategic Collaborations in Health Sciences Libraries provides a framework and evidence about key factors to consider when thinking about building and sustaining successful collaborations. Readers of this book are encouraged to contact the chapter authors to obtain more details than those provided in the book. This connection between experts with collaboration experience and those seeking to understand successful collaborations is the key impact of this book.
Manufacturing Engineering Education includes original and unpublished chapters that develop the applications of the manufacturing engineering education field. Chapters convey innovative research ideas that have a prodigious significance in the life of academics, engineers, researchers and professionals involved with manufacturing engineering. Today, the interest in this subject is shown in many prominent global institutes and universities, and the robust momentum of manufacturing has helped the U.S. economy continue to grow throughout 2014. This book covers manufacturing engineering education, with a special emphasis on curriculum development, and didactic aspects.
Growing Your Career with Social Media presents social media tools, current trends and professional development strategies to help busy librarians remain up-to-date. This title offers advice from librarians on how to use social media for career development and continuing education. Advice is based on accumulated experience from professionals who have incorporated social media into their professional lives. The book includes interviews and suggests ways librarians can use social media as a tool for self-promotion. It includes tables of social media tools and their potential uses, and also provides resources, lists, organizations and information on librarians currently active in social media.