Skip to main content

Understanding Personalisation

New Aspects of Design and Consumption

  • 1st Edition - August 21, 2022
  • Authors: Iryna Kuksa, Tom Fisher, Anthony Kent
  • Language: English
  • Paperback ISBN:
    9 7 8 - 0 - 0 8 - 1 0 1 9 8 7 - 0
  • eBook ISBN:
    9 7 8 - 0 - 0 8 - 1 0 1 9 8 8 - 7

Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book iden… Read more

Understanding Personalisation

Purchase options

Limited Offer

Save 50% on book bundles

Immediately download your ebook while waiting for your print delivery. No promo code is needed.

Book bundle cover eBook and print

Institutional subscription on ScienceDirect

Request a sales quote

Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services.

The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.