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Butterworth-Heinemann

  • Handbook of Financial Public Relations

    • 1st Edition
    • Pat Bowman
    • English
    Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor relations; internal communications; and regulation of the financial services industry. The book also discusses the ethics involved; international dimensions; and the role of corporate identity in managing change. Four case studies are also presented. The text will be of great use to public relations practitioner in the finance industry.
  • Computer-Aided Architectural Design Futures

    • 1st Edition
    • Alan Pipes
    • English
    Computer-Aided Architectural Design Futures contains the proceeding of the International Conference on Computer-Aided Architectural Design, held at Department of Architecture, Technical University of Delft, The Netherlands on September 18-19, 1985. Organized into four parts, the book underlines concepts on computer-aided architectural design. These include systematic design; drawing and visualization; artificial intelligence and knowledge engineering; and implications for practice. This book will be a major reference text for students, researchers, and practitioners.
  • Logical Design for Computers and Control

    • 1st Edition
    • K. N. Dodd
    • English
    Logical Design for Computers and Control Logical Design for Computers and Control gives an introduction to the concepts and principles, applications, and advancements in the field of control logic. The text covers topics such as logic elements; high and low logic; kinds of flip-flops; binary counting and arithmetic; and Boolean algebra, Boolean laws, and De Morgan's theorem. Also covered are topics such as electrostatics and atomic theory; the integrated circuit and simple control systems; the conversion of analog to digital systems; and computer applications and control. The book is recommended for engineering students who are in need of an introductory material to control logic and its applications on computers.
  • Vectors

    A Survey of Molecular Cloning Vectors and Their Uses
    • 1st Edition
    • Raymond L. Rodriguez + 1 more
    • English
    Vectors: A Survey of Molecular Cloning Vectors and Their Uses focuses on the functions of molecular cloning vectors. The book first discusses bacterial plasmid pBR322. Topics include criteria for plasmid vector design, construction and structure, transcriptional signals, DNA replication, recombination, mobilization, and plasmid stability. The text also examines bacteriophage lambda cloning vectors; filamentous phages as cloning vectors; chimeric single-stranded DNA phage-plasmid cloning vectors; and phage-plasmid hybrid vectors. The selection discusses cosmids and plasmid positive selection vectors, including library and construction, cosmid rescue, and positive selection vectors using plasmid-encoded lethal function. The text also examines vectors for regulating expression of cloned DNA, including lambda promoters, secretion vectors, and protein fusion vectors. The book takes a look at vectors with adjustable copy numbers. Copy number and protein production; adjustable copy number vectors; future expression vectors; rate-limiting steps of protein production; and promoters and ribosome binding sites are explained. The text puts emphasis on vectors for the synthesis of specific RNAs in vitro and cloning vectors for gram-positive bacteria. The selection is a valuable source of data for readers interested in molecular cloning vectors.
  • Computers and Informatics in Developing Countries

    • 1st Edition
    • Mohan Munasinghe
    • English
    Computers and Informatics in Developing Countries is a collection of papers documenting the conference of the Expert Group on Computers and Informatics for Development which investigates how the international scientific and development community can assist developing countries in using computer and informatics technology to promote progress and growth. The papers address the need for developing countries to formulate and apply computer and informatics policies for development, as well as the role of an International Centre for Computers and Informatics (ICCI) should play in the development process. The ICCI should be based on the network principle that links other regional and national computer centers. The advantages of the network principle are lower startup costs, avoidance of setting up a large organization, and localized services of needs. An international organization similar to ICCI can accelerate Third World developmental efforts following the identification of needs of developing countries as regards computer and informatics, setting of clear objectives of ICCI, and meeting with potential donors. The collection is suitable for heads of both non-government agencies and government departments involved in international aid, education, or development, and also to administrators of educational institutions and philanthropic organizations.
  • The Computer Graphics Metafile

    Butterworth Series in Computer Graphics Standards
    • 1st Edition
    • L.R. Henderson + 1 more
    • B. Shepherd + 1 more
    • English
    The Computer Graphics Metafile deals with the Computer Graphics Metafile (CGM) standard and covers topics ranging from the structure and contents of a metafile to CGM functionality, metafile elements, and real-world applications of CGM. Binary Encoding, Character Encoding, application profiles, and implementations are also discussed. This book is comprised of 18 chapters divided into five sections and begins with an overview of the CGM standard and how it can meet some of the requirements for storage of graphical data within a graphics system or application environment. The reader is then introduced to the practice of using the CGM and the nature of the CGM, its aims, and what is defined in the standard. The following chapters focus on the players, the rules, and the game; the abstract functionality of the CGM; descriptor elements for metafiles and pictures; coordinates, primitives, and attributes; and encodings and implementation considerations. Clear Text Encoding, Binary Encoding, Character Encoding, and application profiles are also explored. The final chapter looks at the use of GKS, GKS-3D, and PHIGS to generate and interpret CGMs. This monograph will be a valuable resource for computer graphics students and professionals as well as software engineers and computer programmers.
  • The Mathematical Basis of the UNIURF CAD System

    • 1st Edition
    • Pierre Bézier
    • English
    The Mathematical Basis of the UNISURF CAD System deals with the mathematics involved in the use of the UNISURF CAD System. The book is divided into five chapters. Chapters 1 and 2 deal with the basic principles, expression of a point, and hodographs of curves and patches. Chapters 3 and 4 deal with the volume and parametric transformations of curves and patches, and Chapter 5 covers the general and special cases of blending. The text is recommended for mathematicians and designers who would like to know more about the mathematical aspect of the UNISURF CAD system.
  • Mammalian Cell Membranes

    General Concepts
    • 1st Edition
    • G. A. Jamieson + 1 more
    • English
    Mammalian Cell Membranes, Volume 1: General Concepts is a collection of papers that deals on the physical and chemical studies focusing on membrane structure and function. This collection reviews the interpretation of the anatomy of the mammalian cell, including its separation and cultivation. The different methods of isolation of its surface membrane are then evaluated to bring some understanding of the subject. More descriptions of the various physical techniques adopted to membrane constituents and to cell membrane research, such as nuclear magnetic resonance, electron spin resonance, fluorescence, and flash photolysis spectroscopy are given. Discoveries of mitochondrial DNA and other techniques have increased investigation of the synthesis and components of functional mitochondria, leading to different perspectives on models of membrane structure. This book can serve the needs of biochemists and microbiologists in advancing their work, research, and understanding of mammalian cell membranes.
  • Subcellular Components

    Preparation and Fractionation
    • 2nd Edition
    • G. D. Birnie
    • English
    Subcellular Components: Preparation and Fractionation talks about cells and particles' components, including their preparation and fractionation. The book includes theories and answers to questions that are relevant to the study. The first chapter of the book details various facts about homogenization of mammalian cells. This chapter presents the results of studies on solid tissues and single-cell suspensions; the author then offers his conclusion of the study. The next two chapters highlight the methods on isolating nuclei, including the guides for standard assessment and the procedure of isolation, along with analysis of nuclei biochemical properties. The main topics in Chapter 4 are mitochondria from animal tissues and yeasts; this chapter also discusses the preparation for a rat-liver, blowfly flight-muscle, yeast, and brain mitochondria. The chapter that follows widely talks about lysosomes, including its historical background, centrifugal method, and related topics. In the next several chapters, the topics covered include purification, isolation, preparation, and separation of cells including plasma-membrane, polysomes, ribosomes, microsomes, and microvilli. The book serves as a great reference for undergraduates and postgraduates in the field, as it contains a thorough discussion of various relevant studies.
  • Man Meets Microbes

    An Introduction to Medical Microbiology
    • 1st Edition
    • Jennifer R. Jamison
    • English
    Man meets Microbes: An Introduction to Medical Microbiology is concerned with the infective aspects of disease in man. It considers the role of organisms in causing disease and also with the response to, and defense of man against these organisms. The book begins with a general introduction, providing a survey of the history of microbiology and a classification of micro-organisms and parasites capable of causing disease in man. Subsequent chapters are devoted to discussions on such topics as host-parasite relationships, parasites, bacteria and viruses, and organ systems and how they get infected with disease. The final chapter covers certain topics such as infection during pregnancy, fever, and nursing being a hazardous occupation. Microbiologists and those in the medical profession will find the book very useful.