Handbook of Financial Public Relations
- 1st Edition - September 12, 2014
- Editor: Pat Bowman
- Language: English
- Paperback ISBN:9 7 8 - 1 - 4 8 3 1 - 0 9 0 8 - 4
- eBook ISBN:9 7 8 - 1 - 4 8 3 1 - 0 2 7 4 - 0
Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in… Read more
Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor relations; internal communications; and regulation of the financial services industry. The book also discusses the ethics involved; international dimensions; and the role of corporate identity in managing change. Four case studies are also presented. The text will be of great use to public relations practitioner in the finance industry.
ForewordContributorsIntroduction1 Media Relations2 Investor Relations Professionals and Institutions Private Investors3 Annual Reports4 Internal Communication5 Marketing Financial Services6 Regulation of the Financial Services Industry7 The Ethical Jungle8 Stock Exchange Listings, Mergers and Acquisitions9 Crisis Management10 International Dimensions11 The Role of Corporate Identity in Managing Change12 Measuring Opinion13 Consultants or In-House: Roles and RelationshipsCase Studies 1 London's Biggest Private Issue 2 A Watershed in Takeover Defence 3 Balancing a Company's Share Register 4 A New Identity for AkzoFurther ReadingIndex
- Edition: 1
- Published: September 12, 2014
- Language: English
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