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Elsevier

Butterworth-Heinemann

  • Fundamental Data Compression

    • 1st Edition
    • Ida Mengyi Pu
    • English
    Fundamental Data Compression provides all the information students need to be able to use this essential technology in their future careers. A huge, active research field, and a part of many people's everyday lives, compression technology is an essential part of today's Computer Science and Electronic Engineering courses. With the help of this book, students can gain a thorough understanding of the underlying theory and algorithms, as well as specific techniques used in a range of scenarios, including the application of compression techniques to text, still images, video and audio. Practical exercises, projects and exam questions reinforce learning, along with suggestions for further reading.

  • Wealth Management

    Private Banking, Investment Decisions, and Structured Financial Products
    • 1st Edition
    • Dimitris N. Chorafas
    • English
    Wealth Management has two themes: Private Banking and investment decisions regarding Structural Financial Products. Dr. Dimitris Chorafas examines in a rigorous way whether structured financial products are advisable investments for retail and institutional investors and, if yes, which risks they entail. As our society becomes increasingly affluent, and state-supported pension schemes find it difficult to survive, a growing number of high net-worth individuals, and families, have become retail investors – looking for ways and means to optimize wealth management, and Private Banking deals with these sorts of clients. Private banking also deals with clients that are institutional investors, such as pension funds, mutual funds, and insurance companies, as well as not-for-profits, foundations and companies explicitly set up for wealth management. Both institutional and retail investors are being offered by the banks they work with structured products. Typically, these are securities that provide them with a redemption amount, with may be either with full or partial capital protection, and some type of return. The book examines structured financial products, their polyvalent nature, and the results which could be expected from them. Return on structural instruments, which are essentially derivatives, is paid in function of a specific investment strategy on selected underlying asset(s). This essentially means on the performance of the underlyings, obtained by asset managers, which may be banks or hedge funds, through purchase or sale of embedded options. But there are risks. Both risk and return from structured products are related to three main issues: the volatility of future value of an underlying, the uncertainty of future events, and the exposure of the product. Every type of investment is subject to market forces, and the more leveraged a portfolio is, the greater will probably be both the assumed risk and the expected reward. The fact that structured financial products appeal, or at least are being marketed, to both retail investors and institutional investors makes the dual approach deliberately chosen in this book most advisable. This book addresses all these issues in a practical manner with numerous case studies and real-world examples drawn from the author’s intensive research.

  • Real-Time Systems Development

    • 1st Edition
    • Rob Williams
    • English
    Real-Time Systems Development introduces computing students and professional programmers to the development of software for real-time applications. Based on the academic and commercial experience of the author, the book is an ideal companion to final year undergraduate options or MSc modules in the area of real-time systems design and implementation. Assuming a certain level of general systems design and programming experience, this text will extend students’ knowledge and skills into an area of computing which has increasing relevance in a modern world of telecommunications and ‘intelligent’ equipment using embedded microcontrollers. This book takes a broad, practical approach in discussing real-time systems. It covers topics such as basic input and output; cyclic executives for bare hardware; finite state machines; task communication and synchronization; input/output interfaces; structured design for real-time systems; designing for multitasking; UML for real-time systems; object oriented approach to real-time systems; selecting languages for RTS development; Linux device drivers; and hardware/software co-design. Programming examples using GNU/Linux are included, along with a supporting website containing slides; solutions to problems; and software examples. This book will appeal to advanced undergraduate Computer Science students; MSc students; and, undergraduate software engineering and electronic engineering students.

  • Marketing Due Diligence

    Reconnecting Strategy to Share Price
    • 1st Edition
    • Malcolm McDonald + 2 more
    • English
    At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners. By failing to consider and manage the business risk associated with their strategies, they deliver returns below the cost of capital and neglect the firm's raison d'etre. The board needs a way of holding these marketers to account. Marketing Due Diligence is a new process which has emerged from years of research at Cranfield, one of Europe's leading business schools. It blends proven ideas from strategic and financial management with new concepts about organisational effectiveness to create a process that directly connects marketing strategy to shareholder value. CEOs and CFOs cannot afford to operate without Marketing Due Diligence. Bad marketing directors cannot afford to work with it.

  • Introduction to Emergency Management

    • 2nd Edition
    • Jane Bullock + 1 more
    • English
    Introduction to Emergency Management, Second Edition is a practical reference for students and professionals covering disaster response planning and mitigation. The book details the Federal Emergency Management Agency (FEMA) (U.S), the Federal Response Plan (FRP), and the roles, responsibilities, and interrelationship between FEMA and state and local emergency management systems. It also covers the changes in emergency management since the events of September 11, 2001, the latest information on the Office of Homeland Security, and includes several detailed appendices. This Second Edition is completely updated and continues this title’s success as a practical reference for students and professionals covering disaster response planning and mitigation.

  • Cash Flow Forecasting

    • 1st Edition
    • Andrew Fight
    • English
    Budgets are like road maps -- they provide a direction for a corporates financial management. Balance sheets and statements of revenues also provide insights into how well a company is following that direction. But cash flow and cash flow forecasts are what guide the day-to-day itinerary for an organization. Budgets and cash flow are dynamic -- adjustments and changes can and should occur. If you understand what you are looking at, you can use cash flow to create better budgets and thus more accurate cash flow forecasting.Cash Flow Forecasting outlines the techniques required to undertake a detailed analysis of the cash flow dynamics of the business from both a historical and forward looking perspective. Cash Flow Forecasting explains how to: * Determine appropriate cash flow figures from pro forma financial statements * Interpret detailed cash flow forecasts and understand the difference between profit and cash flow * Conserve or generate cash in the short term * Evaluate different methods of project evaluation * Recognize the limitations of accounting information in valuing companies

  • Combustion Processes in Propulsion

    Control, Noise, and Pulse Detonation
    • 1st Edition
    • Gabriel Roy
    • English
    Chemical propulsion comprises the science and technology of using chemical reactions of any kind to create thrust and thereby propel a vehicle or object to a desired acceleration and speed. Cumbustion Processes in Propulsion focuses on recent advances in the design of very highly efficient, low-pollution-emitti... propulsion systems, as well as advances in testing, diagnostics and analysis. It offers unique coverage of Pulse Detonation Engines, which add tremendous power to jet thrust by combining high pressure with ignition of the air/fuel mixture. Readers will learn about the advances in the reduction of jet noise and toxic fuel emissions—something that is being heavily regulated by relevant government agencies.

  • Contemporary Security Management

    • 2nd Edition
    • John Fay
    • English
    Contemporary Security Management, Second Edition, is the most comprehensive and up-to-date security management book available. The book is designed to provide the hard facts on modern practices to efficiently and effectively run a security department.It covers such vital topics as leadership in management, employee relations, risk management and mitigation, terrorism, information security, access control, investigations, substance abuse, workplace violence, and emergency management. New topics covered include terrorism and the post 9/11 government mandate to perform standard vulnerability assessments for various industries.All the chapters have been updated and include the latest trends, technologies, and best practice procedures. Case studies throughout the text provide real-world examples and solutions to management issues. Samples of security plans and procedures, checklists, diagrams and illustrations aid in explaining a wide range of critical concepts.The book serves as an indispensable working tool for students in security management courses, security managers, and other security professionals at all levels of experience.

  • Functional Anatomy of the Spine

    • 2nd Edition
    • Alison Middleditch + 1 more
    • English
    This book provides the solid foundation of knowledge therapists need to safely and accurately treat musculoskeletal disorders of the spine. It presents a comprehensive view of applied functional anatomy and biomechanics of the whole spine, examining normal and abnormal function of the spine, the response of tissues to injury, and the effects of age-related changes. Thoroughly referenced and extensively illustrated with over 200 original, high-quality diagrams, it serves as an excellent resource for clinical decision making. The 2nd edition explores several areas in greater depth - including the sacroiliac joint, thoracic biomechanics, muscles - and reviews recent papers and the scientific evidence of functional anatomy.

  • Marketing Plans for Service Businesses

    A Complete Guide
    • 2nd Edition
    • Malcolm McDonald + 1 more
    • English
    Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector a well as upper level students.

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