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Elsevier

Butterworth-Heinemann

  • Social Marketing

    Why should the Devil have all the best tunes?
    • 1st Edition
    • Gerard Hastings
    • English
    This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book begins to provide some solutions. It shows how we can a) borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours, and b) use rigorous research to enable regulators to constrain the worst excesses of Wall Street. Modern marketing techniques now pervade every aspect of our lives: the government, charities, advocacy groups use it to encourage us to live more healthily, support good causes or be more ecologically sensitive. This book asks whether this works and what does it tell us about the relationship between business and civil society? Highly accessible with clear learning objectives, exercises and worked examples, this is also a text that stretches our understanding of the discipline and raises questions about future directions.

  • Project Engineering

    The Essential Toolbox for Young Engineers
    • 1st Edition
    • Frederick Plummer
    • English
    For newly hired young engineers assigned to their first real 'project', there has been little to offer in the way of advice on 'where to begin', 'what to look out for and avoid', and 'how to get the job done right'. This book gives this advice from an author with long experience as senior engineer in government and industry (U.S. Army Corps of Engineers and Exxon-Mobil). Beginning with guidance on understanding the typical organizational structure of any type of technical firm or company, author Plummer incorporates numerous hands-on examples and provides help on getting started with a project team, understanding key roles, and avoiding common pitfalls. In addition, he offers unique help on first-time experiences of working in other countries with engineering cultures that can be considerably different from the US.

  • Project Management Toolkit: The Basics for Project Success

    Expert Skills for Success in Engineering, Technical, Process Industry and Corporate Projects
    • 2nd Edition
    • Trish Melton
    • English
    This book provides you with the tools required to approach and manage projects. These effective skills will impact positively on the success of both the projects you are involved with and of your organization. Project Management Toolkit introduces the whole project life-cycle. It is the first of four project management titles that separately build skills in critical PM areas and together provide a powerful project management resource.

  • Encyclopedia of Security Management

    • 2nd Edition
    • John Fay
    • English
    The Encyclopedia of Security Management is a valuable guide for all security professionals, and an essential resource for those who need a reference work to support their continuing education. In keeping with the excellent standard set by the First Edition, the Second Edition is completely updated. The Second Edition also emphasizes topics not covered in the First Edition, particularly those relating to homeland security, terrorism, threats to national infrastructures (e.g., transportation, energy and agriculture) risk assessment, disaster mitigation and remediation, and weapons of mass destruction (chemical, biological, radiological, nuclear and explosives). Fay also maintains a strong focus on security measures required at special sites such as electric power, nuclear, gas and chemical plants; petroleum production and refining facilities; oil and gas pipelines; water treatment and distribution systems; bulk storage facilities; entertainment venues; apartment complexes and hotels; schools; hospitals; government buildings; and financial centers. The articles included in this edition also address protection of air, marine, rail, trucking and metropolitan transit systems.

  • Security Design Consulting

    The Business of Security System Design
    • 1st Edition
    • Brian Gouin
    • English
    A crucial reference for the practicing or aspiring design consultant, Security Design Consulting brings you step by step through the process of becoming a security consultant, describing how to start the business, market services, write proposals, determine fees, and write a report. Specific elements of assessment, design and project management services as well as acquiring product and industry knowledge are all covered in detail. Concentrating on client-focused marketing and sales strategies as well as the crucial elements of preparing, running, and succeeding at the security consulting business, Security Design Consulting gives the reader a working knowledge of all the steps necessary to be a successful security design consultant and a smarter business owner. Security directors, architects and security management consultants will also find this reference invaluable in understanding the security design consultant’s important and growing role in an overall security program.

  • Wound Management in Small Animals

    A Practical Guide for Veterinary Nurses and Technicians
    • 1st Edition
    • Louise O'Dwyer
    • English
    This title is directed primarily towards health care professionals outside of the United States. It is a practical and comprehensive guide for veterinary nurses to all aspects of wound management in veterinary practice. This ground-breaking new text covers both traditional and controversial methods of treatment with up-to-date information and clear explanations of techniques. An essential purchase for all those who wish to improve their practice and more thoroughly understand all phases of wound healing.

  • Recovery

    A Guide for Mental Health Practitioners
    • 1st Edition
    • Peter N Watkins
    • English
    This title is directed primarily towards health care professionals outside of the United States. In this book the author charts the journey of recovery from severe and disabling mental health problems. The book's optimistic tone challenges the prevailing notion that recovery is an outcome open only to a minority. It describes the necessary transformation of mental health services into a recovery culture. At the heart of the book are five recovery stories which are a testament to the indomitable nature of the human spirit that enables us to rise above adversity. It is these themes that mental health professionals must engage with if they are to be guides and companions to people on their recovery journeys.

  • Veterinary Pharmacology

    A Practical Guide for the Veterinary Nurse
    • 1st Edition
    • Amanda Helen Rock
    • English
    This title is directed primarily towards health care professionals outside of the United States. Designed and written specifically for veterinary nurses, it focuses on the practical application of knowledge and encourages a problem-solving approach by introducing a discussion of the potential uses of drugs and exploring a variety of therapies. The text builds upon a general background of anatomy and physiology, chemical sciences and microbiology enabling the reader to understand and engage with the topic more fully. Photographs and detailed line drawings illustrate the more complex areas of pharmacology and aid comprehension of the general action mechanisms of the various drugs discussed. Complicated concepts are presented in a user-friendly way to maximise understanding.

  • CIMA Exam Practice Kit Financial Accounting and Tax Principles

    2007 edition
    • 3rd Edition
    • Colin Channer + 1 more
    • English
    CIMA Exam Practice Kits consolidate learning by providing an extensive bank of practice questions. Each solution provides an in depth analysis of the correct answer and highlights why the alternatives are incorrect. CIMA Exam Practice Kits are ideal for students studying independently or attending a tutored revision course. It supplements the Official CIMA Learning Systems and CIMA Revision Cards with a wealth of additional questions and material focused purely on applying what has been learnt to passing the exam. CIMA Exam Practice Kits help students prepare with confidence for exam day, and to pass first time.

  • Public-Private Partnerships

    Principles of Policy and Finance
    • 1st Edition
    • E. R. Yescombe
    • English
    Over the last decade or so, private-sector financing through public-private partnerships (PPPs) has become increasingly popular around the world as a way of procuring and maintaining public-sector infrastructure, in sectors such as transportation (roads, bridges, tunnels, railways, ports, airports), social infrastructure (hospitals, schools, prisons, social housing) public utilities (water supply, waste water treatment, waste disposal), government offices and other accommodation, and other specialised services (communications networks or defence equipment). This book, based on the author's practical experience on the public- and private-sector sides of the table, reviews the key policy issues which arise for the public sector in considering whether to adopt the PPP procurement route, and the specific application of this policy approach in PPP contracts, comparing international practices in this respect. It offers a systematic and integrated approach to financing PPPs within this public-policy framework, and explains the project-finance techniques used for this purpose. The book deals with both the Concession and PFI models of PPP, and provides a structured introduction for those who are new to the subject, whether in the academic, public-sector, investment, finance or contracting fields, as well as an aide memoire for those developing PPP policies or negotiating PPPs. The author focuses on practical concepts, issues and techniques, and does not assume any prior knowledge of PPP policy issues or financing techniques. The book describes and explains:* The different types of PPPs and how these have developed* Why PPPs are attractive to governments* General policy issues for the public sector in developing a PPP programme* PPP procurement procedures and bid evaluation* The use of project-finance techniques for PPPs* Sources of funding* Typical PPP contracts and sub-contracts, and their relationship with the project’s financial structure * Risk assessment from the points of view of the public sector, investors, lenders and other project parties* Structuring the investment and debt financing* The key issues in negotiating a project-finance debt facility. In addition the book includes an extensive glossary, as well as cross-referencing.

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